Branding and selling are the two primary areas of focus for any brand as I explained fully in this previous episode of One Minute Wednesday.
To take this one step further, there is this key point:
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”
Yup, I’m guilty of saying that.
And in this week’s One Minute Wednesday, I discuss the roles of selling vs. caring.
Branding and Selling 101: Is Your Brand Known as a Business that Sells Stuff or One That Cares for the Customer’s Needs?
Best Buy doesn’t do it right. Sear and Toys R Us didn’t do it right.
Nordstrom, Zappos, Apple, and Amazon do.
Yes, I am talking about the C word: Care.
In business, you are what you’re known by.
Even Jeff Bezos said this (in my new book Brand Intervention), “Your brand is what other people say about you when you’re not in the room.”
To hell with facts. It’s perception that rules the day.
You might be the greatest but if you’re known for being average, you’re not the greatest in the eyes of those who matter most: your potential customers.
Give Me 60 Seconds. I’ll Give You the Whole Enchilada.
I explain the relationship between branding and selling fully, in just about a minute, in this new video.