I recently spoke with Matt George, an executive coach providing Leadership Education at Harvard to CEOs of Fortune 500 companies.
He’s someone who’s raised tens of millions of dollars for a non-profit he ran for 30 years.
Matt is a rare breed who unites empathy and compassion with hungry entrepreneurialism.
In our discussion, one thing became abundantly clear: hundreds of millions are spent by companies and wasted on shallow and ineffective leadership coaching. From some of the biggest institutions in the world.
What The Best Brands Know
The best brands have a magical skill: the surrounding noise lowers to a quiet hum in the room.
This is what’s known as “noise-canceling.”
The best brands do this.
The opposite is a nightmare: brands that are so bad, boring, and forgettable that they practically cause amnesia.
This is what today’s Leadership Education must teach tomorrow’s leaders.
Leadership Education: Millions Lost
The problem with Leadership Education today is CEOs and business owners are not taught the difference between symptoms and causes.
The result? Time and money are wasted “fixing” the wrong things.
As the CEO of a non-profit for several decades, Matt had raised many millions for his cause.
When he started a new chapter as an entrepreneur going out on his own, Matt did what high performers always do.
He found any areas that needed improvement and tackled them head-on.
Recently, he completed my Brand Intervention Masterclass and we talked about his experience.
“Simon Sinek Started with Why. You Showed Me How.”
One of the things we talked about was Simon Sinek, author of “Start With Why,” and Matt raised a distinction that surprised me:
He mentioned while it’s important to ask “Why?” it’s even more valuable to know SHOW WHY.
In addition, Matt and I discussed these points:
- The importance of a curriculum without equal
- The rising trend of non-profit leadership
- Why was it “almost too late” for Matt to do this program?
- Why you start with why. Yet advance with how.
- The moment Matt had the insight that changed everything
- What Fortune 500 CEOs need to know: The role they innately have.
- The importance of being your own worst enemy.
- The corporation that went through 3 rebrands in 9 years.
- Why protecting your brand is the #1 function of a CEO, no matter the size of the company
- Brands that missed the boat: Polaroid (vs iPhone), Toys R Us, and Sears (vs Amazon), and lastly,
- How I rebranded a city to increase its tourism by 500% in 12 months
Enjoy the discussion:
Want to apply for the next Masterclass? Schedule your call there.
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