How vital is the importance of branding?
Just ask Steve Griggs, one of New York City’s premier landscapers who is now a regular on Bravo’s hit TV series, Backyard Envy.
Or Derek De Vette who is at the top of his game as a premier PR expert and event producer for some of the world’s top companies.
Or Karen Miller who’s doubled their lifestyle brand, a premium dog food business, in 10 months.
Or Brad Wendkos who now services 2 million musicians worldwide with over 40,000 online music lessons.
Or Karla Jo Helms who is the superhero for companies around the world achieve unheard-of PR milestones.
Or Cleo Eleftheriades who managed to create the first virtual international event to help the travel and event professionals after the Coronavirus hit.
When discussing branding and brand strategy, we simultaneously ask what is great or innovative?
Taking this a step further:
- When does an artist become a great artist?
- When does a leader become a great leader?
- When does a business become a great business?
- When does an idea become a great movement?
This parallels directly with this question…
What is The Importance of Branding?
From what I’ve seen, artists we revere and hold great in the eyes of culture are those who bring together different components and inspirations that nobody saw could be brought together.
The great author is the one who brings together ideas and cultural changes and takes these shifts in the world to create a new one.
The business person or entrepreneur who rises to that esteemed title of being seen as “great“ did this one simple thing. They connected dots that others overlooked.
The cook who rises to the status of becoming “a great chef“ was simply able to unite different flavors and different ingredients that others never thought could work together.
The same with the artist who brings together new textures and colors that were never found on the same canvas before.
Or the musician who brings together different inspirations from different time periods and different genres that all of a sudden introduce a new sound experience to ears around the world.
New equals interesting.
New equals fresh.
New equals disrupting the tired, predictable pace of the old.
Recently, I spoke to some CEOs I am fortunate to call clients about their brands, their companies, and how we worked together to connect the dots others seem to overlook:
So What is Great?
Maybe it’s just curiosity that didn’t stop at the first speedbump, that didn’t accept the idea of “no” and instead had an insatiable curiosity that was ready for all of the adventure that goes into discovering something new.
Maybe it’s just having eyes open enough, a mind curious enough, and a thirst unquenchable enough.
For me, it comes down to an important question: What if you could ignite and spark your brand’s revolution now?
Here’s what we all need to know.
- A brand is an idea.
- A negotiation is an idea.
- A story is an idea.
- A Ted Talk is an idea.
- A summer blockbuster is an idea.
- A Gary Vee video is an idea.
- An innovation is idea.
- A disruption is an idea.
What if we could master ideas, and know the tools to perfect them, and to refine them so we truly could get our ideas heard, engaging, and compelling, pitting an end to wasting time and money?
This to me is the essence of branding.