Besides the over 79,000 viewers that will pack the stadium to watch the Super Bowl on Sunday, the Super Bowl ranks as the most watched show on TV all year. Last was a record 111+ million viewers, the most viewers to watch a single show in US history.
Super Bowl, Chicken Wings,
Guacamole, Pizza and Beer
While the commercials aim to score touchdowns as well as the opposing teams, who really wins here?
The network of course (a 30-second spot in the ’70s cost around $40,000 compared to $3.8 million today).
But did you know:
- $125 million will be spent on chicken wings?
- An estimated 70+ million pounds of guacamole will be scarfed down?
- Approximately 50 million cases of beer will be consumed?
- And it’s anybody’s guess how much pizza will be devoured….
But it’s those commercials that get all that “coverage” during and after the game.
For Those Who Can’t Wait
Being enthusiasts to see what creative minds have conceived, we collected up as many of the upcoming spots here for your viewing pleasure to see who hit the mark and who didn’t.
We’ll let you be the judge. (Spoiler alert: I chose not to include in the videos below the Go Daddy commercial with the Israeli supermodel Refaeli and the nerd. Seeing it once was enough.)
(Food for thought: If you had one major splash to make with your brand, how big, how remarkable, how audacious would you go to make your mark?)
So without further delay, we’ll kick this party off with the E-Trade baby…
E-Trade
Coca Cola
Go Daddy
Volkswagen
Budweiser
Mercedes-Benz
Doritos
Toyota RAV4
Samsung
Audi
Beck’s
Some were strong, some odd, a few were “what were they thinking?”…
But enough about them.
What if you had one major splash to make with your brand? How big, how remarkable, how audacious would you go to make your mark?
Email me at david at risingabovethenoise dot com — I’d be very interested to hear your thoughts.
One last request: Please tweet this and post it on your Facebook page. Like wings, pizza, chips and beer, it’s simply too much fun to keep to yourself.