Branding Genius: Old School Tactic Crushes a $40 Billion Market
They ignore all the brand rules of retail: Sell nothing online. Encourage touching and interacting with products. A lot. (Even scheduling visits to try out their showers in their stores.) Include no technical information for brands and products. Give away free cappuccinos and beverages, and They’re doubling their revenue each year, exceeding $225 million in …