The #1 Problem in Retail Branding isn't Amazon. It isn't the convenience of online shopping. It's something much worse with its roots coming much closer ...
Brand Video Reveals “The Day My Book Was Hijacked by a UK Designer”
I am excited to share this new brand video where I tackle this UK designer who "hijacked my book." “Good artists copy, great artists steal.” ...
Why Isn’t Your Brand Differentiation Working?
The art of differentiation is at the core of branding and brand differentiation itself. “In a crowded marketplace, fitting in is a failure. In a busy ...
Why Isn’t Your Brand Performing Better?
Your brand is measured by so many metrics, it’s almost dizzying. So, what if you had to narrow to one vital metric? One that would monitor all ...
The 5 Biggest Rebranding Challenges, Broken Down
Rebranding challenges result from using wrong reasons to start a rebrand or arbitrary (questionable at best) criteria. For example: Someone new comes into ...
More Proof That Branding and Basketball Go Together
Branding and basketball. Each is a sport with avid fans and onlookers waiting to see the next astonishing move. As if you needed me to connect sports with ...
The Vital Difference Between Sales and Branding (in 60 Seconds)
There is a great confusion amongst companies between sales and branding. It's like not knowing the difference between the knife and the fork, even though ...
Is This What You Need to Create a Brand Story Customers Actually Care About? (in 60 Seconds)
Why is it so many tell us (if we want to make a dent in the world, make customers take notice, or drive others to action) that we need to create a brand ...
How to Make Sure Your Brand’s Not One French Fry Short of a Happy Meal
Have you ever felt you or your brand is one french fry short of a happy meal? Every brand I know, every entrepreneur I know, every startup I know, wants to ...
The #1 Brand Mistake Every Company Makes (we’ve all done it)
In today's business and cultural climate, it's probably the #1 brand mistake that everyone is overlooking. Don’t self-sabotage your brilliant brand with a ...
This is How to Spot The New Normal (in 60 Seconds)
Every brand wants to spot (and become) the new normal that everyone else aspires to be or is craving. It's great for business. It's great for reputation. It's ...
Brand Intervention: How to Brand Anything (new video)
How to brand anything is one helluva title. Talking about Brand Intervention! And all for the last post I'll do this year. After a year of amazing career ...
[Video] At the MoMA, Grabbed up Faster than Face-value Hamilton Tickets
![[Video] At the MoMA, Grabbed up Faster than Face-value Hamilton Tickets](https://www.risingabovethenoise.com/wp-content/uploads/2017/08/David-Brier-at-the-MoMA-150x150.jpg)
"At the MoMA" would be one of the more amazing answers I could provide to anyone asking, "Where did you recently speak?" (For anyone unfamiliar with ...
Animated Logo Design — Motion is to Branding What Salt is to Food
Animated logo design rocks. There. I said it. Motion is a tool of branding used by the best brands in the world. (Much like salt is one of the staples used ...
The Power of Courage Captured in a New 152-second Video
“He who is not courageous enough to take risks will accomplish nothing in life.” Muhammad Ali Today, there is too little courage in the world of business, ...
Emotional Branding: How Do You Tap into this Secret Ingredient?
Ever wonder about the Power of Emotional Branding? How do certain brands achieve it? Emotional Branding: The Secret Tool? Emotions are one of those ...
The 4 Barriers to Delivering a Killer Presentation (video)
After I was asked to speak to a group of entrepreneurial students at UC San Diego competing in a $300,000 challenge, I wrote and designed what I thought was a ...
Carpool Standup with Ted Rubin. And Me. Eating chocolate. Drinking espresso. [Video]
![Carpool Standup with Ted Rubin. And Me. Eating chocolate. Drinking espresso. [Video]](https://www.risingabovethenoise.com/wp-content/uploads/2017/04/CARPOOL-Drive-in-FEATURE—Ted-and-David-150x150.jpg)
Carpool Standup. After 11,000 views on YouTube, I felt it was responsibility to share what happened next. This is not for the weak-willed person, so tread ...
What NY Times Bestseller Gary Vaynerchuk Didn’t Do that Led to His Amazing Growth
New York Times bestseller and NY Jets fan Gary Vaynerchuk says what's on his mind. As a four-time New York Times bestselling author, Gary Vee (as he is ...
Businesses Don’t Need Templates: They Need Breakthroughs [Video]
![Businesses Don’t Need Templates: They Need Breakthroughs [Video]](https://www.risingabovethenoise.com/wp-content/uploads/2017/02/Breakthrough-and-Fresh-Eyes-by-David-Brier-150x150.jpg)
I was sitting down, having an espresso, and thinking about what challenges businesses face today. I looked at all the business trends towards "simplifying ...
From Idea to $100 Million Company in 6 Years: The CEO Behind It
Growth. It's the watchword for Venture Capitalists, investors, Sharks on Shark Tank and any CEO worth his 401K. In June 2010, Stu Sjouwerman sold Sunbelt ...
Special Holiday Edition of 120 Seconds with Ted Rubin and David Brier
Ted Rubin. Ever notice he's like a gift to the human race? Ted Rubin and I Talk about Branding and Excitement Ever notice how excited people usually get when ...
120 Seconds with Ted Rubin — [Video] The Truth about Social Media
![120 Seconds with Ted Rubin — [Video] The Truth about Social Media](https://www.risingabovethenoise.com/wp-content/uploads/2016/11/SOCIAL-MEDIA-TED-RUBIN-DAVID-BRIER-150x150.jpg)
Social media. It's like a drug. "The way you win in social, and the way you win in 2016-2018 in this digital landscape, is to understand how you communicate. ...
The Power of Curiosity in 134 Seconds [Video]
![The Power of Curiosity in 134 Seconds [Video]](https://www.risingabovethenoise.com/wp-content/uploads/2016/09/Curiosity-by-David-Brier-150x150.jpg)
Curiosity. It’s a recipe of equal parts inspiration, perspiration, fascination, exploration and observation. Many of the same ingredients involved in ...
The Killer Rule Amazon Uses to Keep Its 240+ Million Customers Happy and Its Brand Strong
Amazon is a phenomenon. In this 6th episode of THE DAVID & TED TALK SHOW, we talk about what their simple secret is that keeps us all so happy to be part ...
