youtube Archives - Award-winning branding, rebranding and package design

Why Isn’t Your Brand Differentiation Working?

The art of differentiation is at the core of branding and brand differentiation itself. “In a crowded marketplace, fitting in is a failure. In a busy ...

Why Isn’t Your Brand Performing Better?

Your brand is measured by so many metrics, it’s almost dizzying. So, what if you had to narrow to one vital metric? One that would monitor all ...

The 5 Biggest Rebranding Challenges, Broken Down

Rebranding challenges result from using wrong reasons to start a rebrand or arbitrary (questionable at best) criteria. For example: Someone new comes into ...

More Proof That Branding and Basketball Go Together

Branding and basketball. Each is a sport with avid fans and onlookers waiting to see the next astonishing move. As if you needed me to connect sports with ...

The Vital Difference Between Sales and Branding (in 60 Seconds)

There is a great confusion amongst companies between sales and branding. It's like not knowing the difference between the knife and the fork, even though ...

Is This What You Need to Create a Brand Story Customers Actually Care About? (in 60 Seconds)

Why is it so many tell us (if we want to make a dent in the world, make customers take notice, or drive others to action) that we need to create a brand ...

How to Make Sure Your Brand’s Not One French Fry Short of a Happy Meal

Have you ever felt you or your brand is one french fry short of a happy meal? Every brand I know, every entrepreneur I know, every startup I know, wants to ...

The #1 Brand Mistake Every Company Makes (we’ve all done it)

In today's business and cultural climate, it's probably the #1 brand mistake that everyone is overlooking. Don’t self-sabotage your brilliant brand with a ...

This is How to Spot The New Normal (in 60 Seconds)

Every brand wants to spot (and become) the new normal that everyone else aspires to be or is craving. It's great for business. It's great for reputation. It's ...

Brand Intervention: How to Brand Anything (new video)

How to brand anything is one helluva title. Talking about Brand Intervention! And all for the last post I'll do this year. After a year of amazing career ...

[Video] At the MoMA, Grabbed up Faster than Face-value Hamilton Tickets

"At the MoMA" would be one of the more amazing answers I could provide to anyone asking, "Where did you recently speak?" (For anyone unfamiliar with ...

Animated Logo Design — Motion is to Branding What Salt is to Food

Animated logo design rocks. There. I said it. Motion is a tool of branding used by the best brands in the world. (Much like salt is one of the staples used ...

The Power of Courage Captured in a New 152-second Video

“He who is not courageous enough to take risks will accomplish nothing in life.” Muhammad Ali Today, there is too little courage in the world of business, ...

Emotional Branding: How Do You Tap into this Secret Ingredient?

Ever wonder about the Power of Emotional Branding? How do certain brands achieve it? Emotional Branding: The Secret Tool? Emotions are one of those ...

The 4 Barriers to Delivering a Killer Presentation (video)

After I was asked to speak to a group of entrepreneurial students at UC San Diego competing in a $300,000 challenge, I wrote and designed what I thought was a ...

Carpool Standup with Ted Rubin. And Me. Eating chocolate. Drinking espresso. [Video]

Carpool Standup. After 11,000 views on YouTube, I felt it was responsibility to share what happened next. This is not for the weak-willed person, so tread ...

What NY Times Bestseller Gary Vaynerchuk Didn’t Do that Led to His Amazing Growth

New York Times bestseller and NY Jets fan Gary Vaynerchuk says what's on his mind. As a four-time New York Times bestselling author, Gary Vee (as he is ...

Businesses Don’t Need Templates: They Need Breakthroughs [Video]

I was sitting down, having an espresso, and thinking about what challenges businesses face today. I looked at all the business trends towards "simplifying ...

From Idea to $100 Million Company in 6 Years: The CEO Behind It

Growth. It's the watchword for Venture Capitalists, investors, Sharks on Shark Tank and any CEO worth his 401K. In June 2010, Stu Sjouwerman sold Sunbelt ...

Special Holiday Edition of 120 Seconds with Ted Rubin and David Brier

Ted Rubin. Ever notice he's like a gift to the human race? Ted Rubin and I Talk about Branding and Excitement Ever notice how excited people usually get when ...

The Power of Curiosity in 134 Seconds [Video]

Curiosity. It’s a recipe of equal parts inspiration, perspiration, fascination, exploration and observation. Many of the same ingredients involved in ...

The Killer Rule Amazon Uses to Keep Its 240+ Million Customers Happy and Its Brand Strong

Amazon is a phenomenon. In this 6th episode of THE DAVID & TED TALK SHOW, we talk about what their simple secret is that keeps us all so happy to be part ...

How Does a Commodity Become a Must-have Brand?

Must-have brands. Ooh, just the the thought of having one. Enough to make a grown CEO cry. Must-have brands. A Short History. Old ...

Lock in Your Coordinates: 3 Questions for Star Trek Fans & Entrepreneurs

Star Trek fans, entrepreneurs, innovators and others daring to explore new and unchartered universes. We intercepted the video message found below. But before ...

The Call You Have to Hear to Believe [video for entrepreneurs]

We love Sam Cornwell and his ability to help make any video for entrepreneurs hit a whole new level. He's our buddy from across the pond and has a wacked-out sense of timing, humor, and style. He makes us laugh. He's the guy in this video below.

What if?

The concept was simple: We've all experienced odd business phone calls, phone calls where the caller not only wanted you to solve their immediate business problems but wondered how far-reaching this solution might impact the rest of their life.

That was the inspiration and the video below is our take on such a situation.

https://youtu.be/a2m3lbKrTpQ

That video is just one example of Sam's wild approach to humor.

You May Want to Close the Door to Your Office Before Playing These Next Two

Sam's rants we find so over the top, we can't hep but giggle.

Below are a couple more in case you've missed them.

The first video rants against "lazy brands that suck" while the second one embraces Glee in all its glory.

While they are promos for our firm, they give a sense of the fun we have while scripting these morsels of audio/video amusement.

https://youtu.be/OUizBwZinmk

https://youtu.be/qKJhvilbakg

Thought we'd share these amusing little snippets in case you missed them.

That's our friend from Wales.

And the takeaway from this is: If you have fun while working on your company's branding, the chances are much better that this fun will spill over to the viewer who is the most part of this sequence. Without the audience, why would any of us be creating all this stuff?

12.3 Billion Reasons Tourism Branding Makes Sense

The Wisconsin Department of Tourism announced that in 2010, Wisconsin tourism generated $12.3 billion in revenue.

Learning To See Again

In 2010, we were asked to help brand the village of Osceola, the third city or downtown we were commissioned to brand so it was seen as a destination worth visiting. Part of our exercise was to visually capture details of the city that we knew the citizens of Osceola took for granted. I worked with the very talented Steven Braker, a veteran photographer in the Midwest.

Here are some of the examples showing our "visual audit" of this lovely community.

Only after seeing what assets Osceola had could we begin to carve out a voice that would stand out and have meaning for this lovely community.

And for their annual celebration attracting well over 10,000 visitors, we created this poster bringing together the two worlds of wheels and wings (vintage automobiles and airplanes). Note that this vintage hood ornament doubles as an airplane with the clouds reflected in the shiny hood of this classic car.

Poster Design for Tourism

How Can You Brand What You Can't See?

These are shown here so you can see what this lovely city had taken for granted. They'd forgotten some of the gems they lived with each and every day. Which is truly the lesson here: You must never — and can't afford — to over forget the viewpoint of your audience.

Yet, when the committee assigned to this project viewed these, their eyes were reborn to now see what they were sitting on.

Is your city keeping its hidden gems buried out of view? I can think of 12.3 billion reasons why you should explore this.

Happy branding.

Why Brand Elevation Is So Important

Branding, while very important and sometimes extremely serious, needs a reprieve with some humor and levity.

So, while going along and enjoying a day at the office, I ran across this image you see above.

I instantly thought of a scenario of co-workers working in the intense pressure pot of branding.

The result — and dialog — you see above is the result. Nuff said.

The Road To Successful Brand Creation eBook By David Brier 2017

This is the new eBook previously only available to clients.

You've obviously done something right to arrive here to download your copy.

As businesses, leaders and entrepreneurs, we must be able to think. And unthink.

"As business leaders, brands and movements that seek to shift viewpoints (or introduce new ways of doing things), we must not be lazy and rely on 'this-is-how-you-do-it' rules. This eBook is not about rules. It's about hard-won knowledge."

This is the premise of this new eBook.

Click on the Download link above to grab your copy.

In addition, you'll be receiving updates along with some practical and powerful tips on branding, rebranding, growth and getting traction in today's market.

Do Not View (Unless You Have a Chocolate Fix Nearby)

Chocolate can be wonderful. Really.

But with all the decades of chocolate marketing, how do you attempt to rise above the noise? Only options: Add to the noise, or rise above it. There was no option, so I packed my parachute, got on my goggles and prepared myself for some serious brand elevation.

That was the question we asked ourselves ("how do you attempt to rise above the noise?") when we created the Legacy Chocolates rebrand. Part of it was figuring out (since I am an insatiable chocolate sponge with a bottomless pit for consumption) how we could achieve that kind of brand distinction. This part of the rebrand was in the form of posters, as you'll see below.

So I worked closely with one of our photographers and got really intimate with our specimens of chocolate. I don't know what these truffles were experiencing but I felt vulnerable.

Why no one had previously exposed this side of chocolate before, I have no idea. But that's part of branding: To consistently ask, "Why? and then, "Why not?"

OK. Enough foreplay...

here's the stuff

Legacy_Chocolates_David_Brier_Hot_Chocolate

We're Not Done Yet

As if that wasn't enough, this super-closeup photography was so successful, it inspired a decadent and ultra-indulgent chocolate sauce we named "Potion #9." There's a lot to that story, but suffice to say, we drooled when taking these photos for this campaign as well.

Did I share this to torture you?

No. I shared it with you to remind you of this: NEVER assume that something has not been done before "for some good reason" that you're unaware of. Bogus!

If you can't think of a "good reason" (one that honestly makes sense), challenge it. Who knows? Maybe everyone was so busy being too close to it — never far enough away from it — to have that moment of necessary insight to see something everyone else missed, something that changes the game.

Above all things, be rebellious. Albert Einstien said it best when he stated, "We cannot solve our problems with the same thinking we used when we created them."

And with that said, strive for greatness, whether you're branding chocolate or something maybe not as sexy. (And be sure to have plenty of truffles around, just in case.)