"Start selling a lot more" is what most CEOs, brand managers, entrepreneurs and startups figure is the answer to almost any business problem. That's true but ...
How To Become A Better Brand Leader in 60 Seconds
Ever struggle with how to be a better brand leader? Becoming A Better Brand Leader (in 60 Seconds) I am so excited over this week's episode 59 of One Minute ...
The Actual Role of Social Media
Too many brands do not understand the real role of social media. They confuse followers with loyalty. They confuse likes with real engagement. In this ...
The #1 Tool Your Brand’s Not Using
In this important keynote, I discuss the #1 tool your brand's not using. In this beautiful setting by the Adriatic Sea across from Croatia, I delivered two ...
The Most Inspirational Speech I’ve Ever Given
The most inspirational speech I've ever given happened in Slovenia recently at the close of a 2-day annual conference. I was asked "I had the privilege to ...
Brands That Stay Small Don’t Know One Simple Fact
So the CEO sits down and asks, “Why are there so many brands that stay small?” After all the usual answers were uttered, the room fell silent. An awkward. ...
The Problem with 2019 Business Predictions
The problem with most 2019 business predictions is they attempt to look into some "secret crystal ball" and come out with some prophetic wisdom we'd expect to ...
The 3 Worst Words in Branding and Product Launches
The 3 worst words in branding are Obscurity. Anonymity. Mediocrity. These words form what I call “The Bermuda Triangle of Branding Death” and they form the ...
Why Did This Video Get Over 34K Views on LinkedIn?
Branding and being on Linkedin are not two phrases I would have put together 12 months ago. Like Pouring Gasoline on an Already Raging Fire But quite a ...
Does Your Brand Resemble a Frightened Turtle?
When Jerry Seinfeld was asked by Elaine about men’s anatomy after swimming and how certain parts experience “shrinkage,” Jerry’s reply became an instant ...
What Really Led to the Death of Sears?
Who would have thought, after 132 years as a staple on the retail landscape that we would ever see the death of Sears? What this is, in fact, is the study of ...
The #1 Problem in Retail Branding
The #1 Problem in Retail Branding isn't Amazon. It isn't the convenience of online shopping. It's something much worse with its roots coming much closer ...
Brand Video Reveals “The Day My Book Was Hijacked by a UK Designer”
I am excited to share this new brand video where I tackle this UK designer who "hijacked my book." “Good artists copy, great artists steal.” ...
Why Isn’t Your Brand Differentiation Working?
The art of differentiation is at the core of branding and brand differentiation itself. “In a crowded marketplace, fitting in is a failure. In a busy ...
Why Isn’t Your Brand Performing Better?
Your brand is measured by so many metrics, it’s almost dizzying. So, what if you had to narrow it down to one vital metric? One that would monitor all ...
The 5 Biggest Rebranding Challenges, Broken Down
Rebranding challenges result from using wrong reasons to start a rebrand or arbitrary (questionable at best) criteria. For example: Someone new comes into ...
More Proof That Branding and Basketball Go Together
Branding and basketball. Each is a sport with avid fans and onlookers waiting to see the next astonishing move. As if you needed me to connect sports with ...
The Vital Difference Between Sales and Branding (in 60 Seconds)
There is a great confusion amongst companies between sales and branding. It's like not knowing the difference between the knife and the fork, even though ...
Is This What You Need to Create a Brand Story Customers Actually Care About? (in 60 Seconds)
Why is it so many tell us (if we want to make a dent in the world, make customers take notice, or drive others to action) that we need to create a brand ...
How to Make Sure Your Brand’s Not One French Fry Short of a Happy Meal
Have you ever felt you or your brand is one french fry short of a happy meal? Every brand I know, every entrepreneur I know, every startup I know, wants to ...
The #1 Brand Mistake Every Company Makes (we’ve all done it)
In today's business and cultural climate, it's probably the #1 brand mistake that everyone is overlooking. Don’t self-sabotage your brilliant brand with a ...
This is How to Spot The New Normal (in 60 Seconds)
Every brand wants to spot (and become) the new normal that everyone else aspires to be or is craving. It's great for business. It's great for reputation. It's ...
Brand Intervention: How to Brand Anything (new video)
How to brand anything is one helluva title. Talking about Brand Intervention! And all for the last post I'll do this year. After a year of amazing career ...
[Video] At the MoMA, Grabbed up Faster than Face-value Hamilton Tickets
"At the MoMA" would be one of the more amazing answers I could provide to anyone asking, "Where did you recently speak?" (For anyone unfamiliar with ...
Animated Logo Design — Motion is to Branding What Salt is to Food
Animated logo design rocks. There. I said it. Motion is a tool of branding used by the best brands in the world. (Much like salt is one of the staples used ...
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