Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Have you ever wondered why ideas spread? Me too. Think to the Last Idea That Caught Your Attention Was it ordinary? Or was it in something in some way extraordinary? FACT: Extraordinary will win every time. Because there’s a hidden law at work at the heart of every purchase: different is better than better. And …
For a subject like branding, I didn’t see this coming. I certainly didn’t see this going viral (though I secretly hoped it would, like anybody who buys a lottery ticket hopes their ticket is the winning one). Yet, 23 days after being uploaded to YouTube, this video was: 130,000+ Views in 23 Days That averages …
Less than nine months ago, something unprecedented occurred. It was a simple video. With a simple message. Delivered by a 9-year-old boy with a remarkable (and awesome) spirit. Twenty-eight-million+ views later, this young lad (now 10-years old) has become an international source of inspiration to millions. (I know I’ve watched it at least 8 times and …
They’re quirky. They’ve got this stoic bearded guy who rarely utters a syllable (who you can’t help but notice). And they’re contagious as hell. They’re called Walk Off The Earth. And for as wildly unpredictable as their brand is, their videos are a lesson in branding, consistency and never losing that hunger. Four Guys. One …
