Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Many talk about how to make competitors irrelevant. Few provide the roadmap. Here’s the roadmap. There is an epidemic in business today: It goes like this: How do I do less and get more? How do I spend less, but make sure that I get more back? The answer in business is not to economize …
Ever struggle with how to be a better brand leader? Becoming A Better Brand Leader (in 60 Seconds) I am so excited over this week’s episode 59 of One Minute Wednesdays. (If you haven’t subscribed yet and caught all the previous episodes, you ARE missing out. Plain and simple. Subscribe and make sure to click …
So the CEO sits down and asks, āWhy are there so many brands that stay small?ā After all the usual answers were uttered, the room fell silent. An awkward. Pregnant. Silence. Yes, there IS a secret branding ingredient overlooked by many brands. How is it that they all miss it? Because theyāre all on the …
In today’s business and cultural climate, it’s probably the #1 brand mistake that everyone is overlooking. Donāt self-sabotage your brilliant brand with a strategy likeĀ this You may want your brand to be loved. You may hope for your brand to not be hated. But brands today have leaned toward a middle-ground of vanilla-hell thatās left …
ThreeĀ things will kill your brand faster than a roomful of politicians: Lose your sense of adventure, courage and disruption Get complacent Stop being observant and noticing shifts that impact your difference, your relevance and your competitive edge These will do it. Even doing 2 of the 3 above and your brand isĀ sunk. A commodity. Forgettable. …
Dancing alone sucks. It’s the same reason sticking to old, unworkable branding strategies and tactics suck: it’s lonely and unrewarding. In business, there’s one additional side effect: it’s highly unprofitable. Celebrated author Seth Godin wrote, āNot changing your strategy merely because youāre used to the one you have now is a lousy strategy.ā And as …
