"The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways." Richard ...
The Exact Formula I Use to Create Killer Headlines
“Those who tell the best stories, win.” Seen on the Web “Make a bold mark. Not a dull impression.” The Internet Emails. Texts. Video ads. TV commercials. ...
10 Steps to Create a Killer Brand (from Instagram)
OK, I was late to the party. I didn't start an Instagram account until August if I remember correctly, maybe even as late as October. It is there I share ...
My Holiday “Elfie” (The Selfie Reinvented)
A selfie? That's so 2014... now, it's the Elfie. I wanted to do something a bit more personal for this year and had a shot taken in the nerve center of DBD ...
The Power of Words: Part 12 (Two Amazing Videos)
When did Typography Get Sexy? Who would watch a paper-letter animation video about the history of fonts and typography? Well, over 840,000 people. Not ...
How a New Logo Reintroduced a Co-op to its 66,000 Members
"In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further ...
The Power of Words: Part 11 (Mexican Coke)
When they said, "See the guy in the back," I wondered what the hell I had just gotten myself into.... A Little Coke Goes a Long Way Minding my own business, I ...
Dear Copyblogger, This One’s For You
Through bloodshot and bleary eyes, he muttered, "Whoa dude. This is g-o-o-d stuff..." I'll explain. We're Just a Rock 'n Roll Brand Being a subscriber to ...
The Power of Words, Part 10 (After This Video, You May Never See Words The Same Again)
At 40 seconds, you'll never see this word the same way again. At 1:21, you'll see a lodge like you've never seen one before (without ever seeing a picture of ...
Helping a Startup Avoid this Most Common Branding Pitfall
Most startups (over 97% by actual experience) begin with a fundamental flaw. It's the first inclination commonly driven by the thrill and enthusiasm of ...
Twitter’s Counter-offensive to Facebook’s New Look
It's Facebook's first refresh in years. They modified their logo! What does it mean for the jolly blue giant? And is Twitter taking this lying ...
Chocolate Sauce on a Balmy Night in a Dimly Lit Cafe
A tale of 2 letters and 4 plates and what can happen when nobody is looking. I love friends. I love chocolate. I love lettering. So, last ...
Chocolate Makeover at the Fancy Food Show
The Winter Fancy Food Show has been on full display this week. Per their own site, "17,000+ Winter Fancy Food Show attendees discover more than 80,000 products ...
46 Logos: The Steve Jobs Acid Test
The late Steve Jobs said, "You've baked a really lovely cake, but then you've used dog shit for frosting." The cake Steve referred to is your company, your ...
Content Marketing Strategy — Why Mom’s Not The Best Choice
Content Marketing. A modern marketing term almost as popular as Social Media (and we see the trouble many companies got into over that). Then, there's the ...
The Power of Words, Part 2
Stop blaming words. That just doesn't fly anymore. Words aren't to blame for a failure to communicate, any more than the sneakers in an Olympic marathon ...
