Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
We can’t all be Joe Rogan. And creating a podcast that people actually want to listen to can be difficult. You need to find the right topic, have solid content, come up with a catchy title, and design a brand that successfully stands out. “When done right, podcasts are an incredible tool for establishing long-term …
“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.” Richard Branson It’s an overlooked problem: “We (the company) know what we’re talking about and the customer will ask us if they have any questions or confusions.” (And if …
“Those who tell the best stories, win.” Seen on the Web “Make a bold mark. Not a dull impression.” The Internet Emails. Texts. Video ads. TV commercials. Billboards. “Alerts” on our smart phones (i.e., reminders, calendar events, beacon notifications, push notifications, et al). It’s endless. Some estimate well over 3,000+ media messages pummel each of …
OK, I was late to the party. I didn’t start an Instagram account until August if I remember correctly, maybe even as late as October. It is there I share all things branding, food, coffee and chocolate. I try to keep it inspired. Having attracted almost 6,000 followers in that time, what I post seems …
A selfie? That’s so 2014… now, it’s the Elfie. I wanted to do something a bit more personal for this year and had a shot taken in the nerve center of DBD International where so much happens. This shot captured the spirit but calling it a selfie was so… wrong. So, I decided it was …
When did Typography Get Sexy? Who would watch a paper-letter animation video about the history of fonts and typography? Well, over 840,000 people. Not only that, over 17,990 viewers “liked” it. It’s the product of a talented young designer from Canada named Ben Barrett-Forrest. The video is made up of: 291 Paper Letters 2,454 Photographs, …
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.” Steve Jobs This co-op is one of the largest consumer co-ops in the United States and based in Western Wisconsin. And the last thing …
When they said, “See the guy in the back,” I wondered what the hell I had just gotten myself into…. A Little Coke Goes a Long Way Minding my own business, I was innocently walking down the street yesterday morning when I saw the above sign. I immediately popped out my iPhone and shot this …
Through bloodshot and bleary eyes, he muttered, “Whoa dude. This is g-o-o-d stuff…” I’ll explain. We’re Just a Rock ‘n Roll Brand Being a subscriber to Copyblogger, I look forward to the articles they publish which are often insightful and thought-provoking. I am (and have been) a fan of Demian Farnworth since before he became …
At 40 seconds, you’ll never see this word the same way again. At 1:21, you’ll see a lodge like you’ve never seen one before (without ever seeing a picture of the lodge). At 1:45, you’ll watch a word say more in one second than an entire wing of the Library of Congress. And the last …
Most startups (over 97% by actual experience) begin with a fundamental flaw. It’s the first inclination commonly driven by the thrill and enthusiasm of entrepreneurialism and this mistaken thinking: that what the company does matters. This flaw shows up in the naming, the logo, the slogan, etc. I’ll explain. Fact is, people don’t care what …
It’s Facebook’s first refresh in years. They modified their logo! What does it mean for the jolly blue giant? And is Twitter taking this lying down? Facebook Facing Off? For those not yet exposed to this, here is what was just launched: I know. Pretty mind-blowing. I had to take a walk to calm down …
A tale of 2 letters and 4 plates and what can happen when nobody is looking. I love friends. I love chocolate. I love lettering. So, last weekend, with a dear friend of mine (whose initials are MB), I went for an after-event snack. Chocolate Abandon Naively, the waiters left on the table some caramel …
The Winter Fancy Food Show has been on full display this week. Per their own site, “17,000+ Winter Fancy Food Show attendees discover more than 80,000 products featuring the world’s finest foods and beverages from more than 1,300 exhibitors representing 35+ countries.” Whoa. And one of the most competitive and shameless categories is chocolate. (And …
The late Steve Jobs said, “You’ve baked a really lovely cake, but then you’ve used dog shit for frosting.” The cake Steve referred to is your company, your organization, your event or your invention. The “shit” Steve referred to is the minimal attention some businesses give to the outer layers — those first points of contact — …
Content Marketing. A modern marketing term almost as popular as Social Media (and we see the trouble many companies got into over that). Then, there’s the other big word: Strategy. Longer term, bigger picture solutions versus the day-to-day tactical actions taken by companies to achieve short-term goals (e.g., drive sales) and handle more immediate issues. …
Stop blaming words. That just doesn’t fly anymore. Words aren’t to blame for a failure to communicate, any more than the sneakers in an Olympic marathon caused the runner to win or lose. Or the bat caused the winning home run. No. It’s how the originator of those words uses them which gives them power …
