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Award-winning branding, rebranding and package design

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Rising above the noise with David Brier

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blake shelton on logo design

“Too Much Icing, Not Enough Cake” (The Voice’s Blake Shelton on Logo Design)

An Oklahoma country star offering logo design advice? I didn’t think it was possible either. Logo design has become a diluted exercise that’s become dumbed down to choosing somebody’s idea of the font-du-jour and choosing a design direction based on a path of least resistance, commonly in response to a “marketing committee” so it’s not …

Read more“Too Much Icing, Not Enough Cake” (The Voice’s Blake Shelton on Logo Design)

2012: The Shark Tank Retrospective

Shark Tank, Friday night’s new vice for entrepreneurs (and anyone interested in business deals, heated negotiations, how the wealthy think and seeing what’s hot) has gone mainstream. Shark Tank has formally hit its stride. As I noted in my latest Fast Company post (number 6 below), “Even though Friday night is typically TV’s death slot, …

Read more2012: The Shark Tank Retrospective
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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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