Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Who would have thought, after 132 years as a staple on the retail landscape that we would ever see the death of Sears? What this is, in fact, is the study of how a retail legend stopped doing what made it successful in the first place only to be crushed by a newer company (using its …
âGreatness is the result of visionaries who persevere, focus, believe, and prepare. It is a habit, not a birthright.â â Lewis Howes, The School of Greatness There’s New York Times bestseller Lewis Howes dropping a knowledge bomb, and in this way, Lewis is helping celebrate the 20th episode of One Minute Wednesday. I love the …
New York Times bestseller and NY Jets fan Gary Vaynerchuk says what’s on his mind. As a four-time New York Times bestselling author, Gary Vee (as he is known) is a well-known speaker and f-bombing internet personality whoâs as passionate as is he is successful. In addition to being a captivating storyteller, savvy investor and …
Ted Rubin. Ever notice he’s like a gift to the human race? Ted Rubin and I Talk about Branding and Excitement Ever notice how excited people usually get when they receive a gift-wrapped package during this holiday season? It has that element of surprise. That element of discovery. And it gets even better when the item …
Amazon is a phenomenon. In this 6th episode of THE DAVID & TED TALK SHOW, we talk about what their simple secret is that keeps us all so happy to be part of the Amazon universe. (By the way, for those who may have missed it, Huffington Post published an article entitled, “Two New Yorkers Collaborate to …
Must-have brands. Ooh, just the the thought of having one. Enough to make a grown CEO cry. Must-have brands. A Short History. Old Spice. Oreo. GEICO. Each of these brands is a household name, the goal and hope of nearly every company or its CEO. So how the heck does a brand achieve this highly …
They ignore all the brand rules of retail: Sell nothing online. Encourage touching and interacting with products. A lot. (Even scheduling visits to try out their showers in their stores.) Include no technical information for brands and products. Give away free cappuccinos and beverages, and Theyâre doubling their revenue each year, exceeding $225 million in …
In this 3rd episode of the David and Ted Talks video series, social marketing strategist Ted Rubin discusses with David the nemesis every brand needs to overcome, a vital detail every brand needs to know and overcome. The Meaning of Life Outside of the Boardroom In this newest episode: David and Ted speak of a land before …
What do Arbyâs, Go Daddy, Virgin Airways, and James Corden know that the rest of us need to learn? Learn from this newest episode of David and Ted Talk aboutâŚ. Does Humor Belong in Your Brand? Recently, I sat and spoke with the as-candid-as-they-come social media strategist Ted Rubin about humor in branding. And what we had …
