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Rising above the noise with David Brier

Ted Rubin

David Brier and Ted Rubin Discuss the Death of Sears

What Really Led to the Death of Sears?

Who would have thought, after 132 years as a staple on the retail landscape that we would ever see the death of Sears? What this is, in fact, is the study of how a retail legend stopped doing what made it successful in the first place only to be crushed by a newer company (using its …

Read moreWhat Really Led to the Death of Sears?
Greatness and Good with David Brier

Is This The Controversial Secret to Greatness?

“Greatness is the result of visionaries who persevere, focus, believe, and prepare. It is a habit, not a birthright.” ― Lewis Howes, The School of Greatness There’s New York Times bestseller Lewis Howes dropping a knowledge bomb, and in this way, Lewis is helping celebrate the 20th episode of One Minute Wednesday. I love the …

Read moreIs This The Controversial Secret to Greatness?
Gary Vaynerchuk featured

What NY Times Bestseller Gary Vaynerchuk Didn’t Do that Led to His Amazing Growth

New York Times bestseller and NY Jets fan Gary Vaynerchuk says what’s on his mind. As a four-time New York Times bestselling author, Gary Vee (as he is known) is a well-known speaker and f-bombing internet personality who’s as passionate as is he is successful. In addition to being a captivating storyteller, savvy investor and …

Read moreWhat NY Times Bestseller Gary Vaynerchuk Didn’t Do that Led to His Amazing Growth
Ted Rubin and the Joy of Socks

Special Holiday Edition of 120 Seconds with Ted Rubin and David Brier

Ted Rubin. Ever notice he’s like a gift to the human race? Ted Rubin and I Talk about Branding and Excitement Ever notice how excited people usually get when they receive a gift-wrapped package during this holiday season? It has that element of surprise. That element of discovery. And it gets even better when the item …

Read moreSpecial Holiday Edition of 120 Seconds with Ted Rubin and David Brier
amazon and its killer branding secret

The Killer Rule Amazon Uses to Keep Its 240+ Million Customers Happy and Its Brand Strong

Amazon is a phenomenon. In this 6th episode of THE DAVID & TED TALK SHOW, we talk about what their simple secret is that keeps us all so happy to be part of the Amazon universe. (By the way, for those who may have missed it, Huffington Post published an article entitled, “Two New Yorkers Collaborate to …

Read moreThe Killer Rule Amazon Uses to Keep Its 240+ Million Customers Happy and Its Brand Strong

How Does a Commodity Become a Must-have Brand?

Must-have brands. Ooh, just the the thought of having one. Enough to make a grown CEO cry. Must-have brands. A Short History. Old Spice. Oreo. GEICO. Each of these brands is a household name, the goal and hope of nearly every company or its CEO. So how the heck does a brand achieve this highly …

Read moreHow Does a Commodity Become a Must-have Brand?
Branding Genius

Branding Genius: Old School Tactic Crushes a $40 Billion Market

They ignore all the brand rules of retail: Sell nothing online. Encourage touching and interacting with products. A lot. (Even scheduling visits to try out their showers in their stores.) Include no technical information for brands and products. Give away free cappuccinos and beverages, and They’re doubling their revenue each year, exceeding $225 million in …

Read moreBranding Genius: Old School Tactic Crushes a $40 Billion Market
Ted Rubin's Excellent Adventure

Ted’s Excellent Adventure to the Bathroom (and the Vital Secret Every Brand Needs)

In this 3rd episode of the David and Ted Talks video series, social marketing strategist Ted Rubin discusses with David the nemesis every brand needs to overcome, a vital detail every brand needs to know and overcome. The Meaning of Life Outside of the Boardroom In this newest episode: David and Ted speak of a land before …

Read moreTed’s Excellent Adventure to the Bathroom (and the Vital Secret Every Brand Needs)

Is Humor Killing Your Brand? [Video]

What do Arby’s, Go Daddy, Virgin Airways, and James Corden know that the rest of us need to learn? Learn from this newest episode of David and Ted Talk about…. Does Humor Belong in Your Brand? Recently, I sat and spoke with the as-candid-as-they-come social media strategist Ted Rubin about humor in branding. And what we had …

Read moreIs Humor Killing Your Brand? [Video]
Contact David Brier

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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