Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Today, I want to talk with you about the power of taglines. Every day, I build brands (like the ones you see above) that get the attention needed to attract new customers. Yes, customers will remember their brand experience. But after that, how will they remember your brand? What is this Special Sauce? It’s that special …
“If youâre trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.â David Ogilvy, the Father of Advertising ___________________________________ This is the first of two articles on this brand. If you’re looking for the …
