Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Warning: This may be the worst rebrand on the world stage of sports. Under the best of circumstances, a rebrand takes a lot of attention, a lot of impartiality, a lot of ingenuity and a lot of saying “No” to uninformed, short-sighted or simply dumb input or conclusions. In the first few days of February …
In the last 10 days, one client approved and aired a very smart “Super Bowl” ad and got covered by Forbes and Huffington Post. Here’s what I learned along the way and the 3 very important branding lessons every brand should know. Here’s the play-by-play: It was Sunday night, one week before the Super Bowl. …
2013 was the year of videos. From Miley Cyrus’ Wrecking Ball to the viral “Girls Don’t Poop” PooPourri video (which has exceeded 20 million views), it’s the video that speaks loud and clear to today’s culture. Beyond the usual suspects you’ll find on YouTube’s annual Rewind, I compiled our own video highlights featuring: Becoming a grandpa …
Besides the over 79,000 viewers that will pack the stadium to watch the Super Bowl on Sunday, the Super Bowl ranks as the most watched show on TV all year. Last was a record 111+ million viewers, the most viewers to watch a single show in US history. Super Bowl, Chicken Wings, Guacamole, Pizza and …
