A ship engine failed. No one could fix it. Then they brought in a man with 40 years on the job. He inspected the engine carefully, top to bottom. After ...
Lock in Your Coordinates: 3 Questions for Star Trek Fans & Entrepreneurs
Star Trek fans, entrepreneurs, innovators and others daring to explore new and unchartered universes. We intercepted the video message found below. But before ...
Which of These 9 Misfires is Holding Your Brand Down?
Sir Richard Branson is someone who knows a thing or two about elevating a brand and rising above the noise. In his own words, he wrote, "The key to generating ...
My First Google Hangout Interview: “Branded Alive”
Marketing today is filled with so much double-talk and corporate marketing-speak that it makes the DaVinci Code look like a simple crossword puzzle. So, when ...
5 Ways to Create a Brand Anybody Will Give a Sh*t About
When I was asked to speak at the American Marketing Association 2 years ago, I decided (following the live presentation) to share my presentation online. That ...
The 2013 Super Bowl Spots Sneak Peek (for those who can’t wait until Sunday)
Besides the over 79,000 viewers that will pack the stadium to watch the Super Bowl on Sunday, the Super Bowl ranks as the most watched show on TV all year. Last ...
How To Rebrand: 19 Questions To Ask Before You Start
Companies will at some point come to that milestone known as "the rebrand." For some, it happens early on once they've discovered who they really are while with ...
Do Not View (Unless You Have a Chocolate Fix Nearby)
Chocolate can be wonderful. Really. But with all the decades of chocolate marketing, how do you attempt to rise above the noise? Only options: Add to the ...
