Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
No more excuses. That’s the most common trait you find amongst those who excel. In fact, I dedicated an entire One Minute Wednesday to this topic. “It’s every company’s job to determine whether they have a brand or merely an idea. This applies to the single person as well as to an organization.” Dream Are …
In business and in the Shark Tank, the Sharks tend to be pretty smart. More generally, a shark is one who is savvy, knows the lay of the land and has definitive expertise. But its all expertise equal? Experts: At What Price? 50 years ago, John Lennon sang, “Expert, textpert, choking smokers. Don’t you think …
Every brand wants to know the secret strategy another brand must be using when, all of a sudden, it takes off like a rocket. Well, here’s a factor I recently explored: What do Elon Musk, Steve Jobs, Steven Tyler, Mick Jagger, David Ogilvy, Gary Vaynerchuk, Grant Cardone, Russell Brunson, Howard Schultz, Daymond John, Jeff Bezos, …
“The key to generating loyalty and rising above the general noise seems to be all about creating and authentic voice.” Richard Branson Clarity is one of those “invisible qualities” we all admire and often choose (yet rarely slow down long enough to isolate just how to achieve that for our brands). We stop and notice clarity over many things… many noisier …
