Many articles have been written about various factors that are killing your brand. Brands are not in the "reciting facts" business any more than a restaurant ...
When to Ditch a Lousy Pitch
The only solution to a lousy pitch is something more fundamental: establishing and having an authentic, meaningful, and differentiating brand story. A pitch ...
A Brander’s Guide to the Universe in 4 Minutes
Recently, I discovered a client who didn’t have — nor understand the role and importance of — a brand story. Stories add meaning, life, sustenance, and ...
GaryVee on Alexa, Your Brand, and The Next Search Engine
GaryVee (or Gary Vaynerchuk for those unfamiliar with his "brand name") said, “Alexa has the potential to kill Google.” Alexa Skills are the Beachfront ...
Is This What You Need to Create a Brand Story Customers Actually Care About? (in 60 Seconds)
Why is it so many tell us (if we want to make a dent in the world, make customers take notice, or drive others to action) that we need to create a brand ...
The 4 Mistakes To Avoid That Will Suck The Life Out Of Your Brand
Persuasion. Influence. Impact. Outsmarting the odds. Outperforming the competition. Breaking through. Becoming (or staying) relevant. All ...
That Crucial First Step in Your Retail Store and Where it (Really) Happens
“RETAIL IS A CUSTOMER BUSINESS. YOU’RE TRYING TO TAKE CARE OF THE CUSTOMER—SOLVE SOMETHING FOR THE CUSTOMER. AND THERE’S NO WAY TO LEARN THAT IN THE CLASSROOM ...
3 Secrets to Launching a Brand Revolution
“The purpose of life... is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” Ralph Waldo ...
How a Global Brand Restores Its Culture in 3 Minutes
It was an innocent email I received. The email stated they’d seen my “What is Innovation” post and video on Fast Company and needed something equally ...
4 Videos That Changed My Life
"I dream for a living. Once a month the sky falls on my head, I come to, and I see another movie I want to make." Steven Spielberg This year has been ...
