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The 4-step Storytelling Secret to Build Suspense (and a Brand) Like Steve Jobs

Alfred Hitchcock and David Brier

What if you could know the storytelling secret Steve Jobs used to help build Apple and make his presentations must-see events? Now you can. “The most ...

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Filed Under: Branding, Leadership, Storytelling Tagged With: Apple, brand story, branding, steve jobs, storybrand, storytelling, storytelling strategy

7 Simple Ways to Master Storytelling Instantly

How do you master Storytelling?

What if there were 7 simple ways to master storytelling instantly? There is. When I was young, I never was never troubled wondering "How Do You Master ...

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Filed Under: Leadership, Storytelling Tagged With: brand story, branding, chris do, leadership, storybrand, storytelling, thefutur

3 Ways to Unleash the Power of Video. Guaranteed.

The Power of Video for Business Growth

The power of video for business growth is unrivaled. Here's what Gary Vaynerchuk said: "The single most important strategy in content marketing today is video. ...

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Filed Under: Leadership, Storytelling Tagged With: brand leadership, brand story, brand strategy, branding, storytelling, video, youtube

How to Craft the Perfect Brand Story as Compelling as Santa’s

Create a Story Like Santa

Seth Godin is the first one to confirm your primary function is "crafting the perfect brand story" before you create a product. Hell, even author Donald ...

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Filed Under: Brand Leadership, Storytelling Tagged With: brand storytelling, branding, one minute wednesdays, one-minute wednesday, storytelling, storytelling strategy

My 4-Month LinkedIn Marketing Experiment: The Final Verdict

LinkedIn from David Brier

“LinkedIn has transformed so much as a platform.… Now, it’s become more of a content platform. …. It’s where Facebook was at 5-7 years ago.” Gary ...

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Filed Under: Social Media, Storytelling Tagged With: branding, LinkedIn, social media, storytelling

Are “Facts” Killing Your Brand?

Killing Your Brand

Many articles have been written about various factors that are killing your brand. Brands are not in the "reciting facts" business any more than a restaurant ...

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Filed Under: Branding, Storytelling Tagged With: branding, influence, leadership, sales, selling, storytelling

When to Ditch a Lousy Pitch

The Lousy Pitch notes

The only solution to a lousy pitch is something more fundamental: establishing and having an authentic, meaningful, and differentiating brand story. A pitch ...

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Filed Under: Brand Leadership, Storytelling Tagged With: brand story, branding, infographics, one minute wednesdays, storytelling

A Brander’s Guide to the Universe in 4 Minutes

How to Unleash a Brand Story

Recently, I discovered a client who didn’t have — nor understand the role and importance of — a brand story. Stories add meaning, life, sustenance, and ...

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Filed Under: Brand Leadership, Storytelling Tagged With: brand story, Entrepreneurship, leadership, power of words, storytelling

GaryVee on Alexa, Your Brand, and The Next Search Engine

GaryVee on Alexa

GaryVee (or Gary Vaynerchuk for those unfamiliar with his "brand name") said, “Alexa has the potential to kill Google.” Alexa Skills are the Beachfront ...

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Filed Under: Podcasts, Social Media Tagged With: alexa, branding, Gary Vaynerchuk, Gary Vee, social media marketing, storytelling

Is This What You Need to Create a Brand Story Customers Actually Care About? (in 60 Seconds)

Creating a Brand is an Open Book

Why is it so many tell us (if we want to make a dent in the world, make customers take notice, or drive others to action) that we need to create a brand ...

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Filed Under: Brand Leadership, Storytelling Tagged With: branding, interview, one-minute wednesday, storytelling, video, youtube

The 4 Mistakes To Avoid That Will Suck The Life Out Of Your Brand

The Power of Storytelling

Persuasion. Influence. Impact. Outsmarting the odds. Outperforming the competition. Breaking through. Becoming (or staying) relevant. All ...

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Filed Under: Branding Blog, Podcasts Tagged With: branding, presentation, storytelling

That Crucial First Step in Your Retail Store and Where it (Really) Happens

Retail Branding and Online Branding

“RETAIL IS A CUSTOMER BUSINESS. YOU’RE TRYING TO TAKE CARE OF THE CUSTOMER—SOLVE SOMETHING FOR THE CUSTOMER. AND THERE’S NO WAY TO LEARN THAT IN THE CLASSROOM ...

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Filed Under: Branding Blog, Uncategorized (Indecision at its Finest) Tagged With: branding, food branding, retail, storytelling

3 Secrets to Launching a Brand Revolution

Exceptional Portfolio logo

“The purpose of life... is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” Ralph Waldo ...

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Filed Under: Branding Blog, Portfolio, Rebranding Tagged With: brand, branding, logo, rebranding, startup, startups, storytelling

How a Global Brand Restores Its Culture in 3 Minutes

Excellence is, in a word, timeless...

It was an innocent email I received. The email stated they’d seen my “What is Innovation” post and video on Fast Company and needed something equally ...

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Filed Under: Brand Leadership, Branding Blog, Portfolio Tagged With: brand leadership, branding, La Prairie Group, storytelling, the power of words, video

4 Videos That Changed My Life

4 Videos that changed my life: Confessions of a Branding Man

"I dream for a living. Once a month the sky falls on my head, I come to, and I see another movie I want to make." Steven Spielberg This year has been ...

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Filed Under: Brand Leadership, Branding Blog, Portfolio Tagged With: branding tools, storytelling, video, vimeo, youtube

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MAGIC OF BRANDING

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The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

Testimonials

What Design Taxi Had to Say

"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
https://www.risingabovethenoise.com/testimonials/design-taxi/

As seen in Forbes.com

“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.”
Forbes.com
Award-winning branding, rebranding and package design
2013-06-21T10:07:32-05:00
“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.” Forbes.com
https://www.risingabovethenoise.com/testimonials/forbes-com/

As Seen in Firmology

“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
Firmology
Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
https://www.risingabovethenoise.com/testimonials/as-seen-in-firmology/

El Paso Chile Company

"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.”
P.K. - President, El Paso Chile Company
Award-winning branding, rebranding and package design
2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
https://www.risingabovethenoise.com/testimonials/el-paso-chile-company/

One of the best branding minds and talents in business today

"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.”
New York celebrity skin care expert, Joanna Vargas
Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
https://www.risingabovethenoise.com/testimonials/one-of-the-best-branding-minds-and-talents-in-business-today/
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Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

The secrets behind explosive growth

What to do when you're not Joe Rogan
Luxury Brand Success for Nimbl
Why Branding Matters to an Australian Company
the perfect brand extension
serving customers the right way
Rebranding a Company: Woof! Woof!

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