Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
âThe purpose of life… is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.â Ralph Waldo Emerson Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight. Itâs (almost) not about your brand. Instead, itâs more about …
“My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength.” Michael Jordan Athletes are survivors. They tend to be the fittest. But how do you speak to them? That was the challenge I was faced with…. This dictated the …
(If you’re in a rush, just scroll down and watch the video below.) It’s that time of the year to give thanks and to give back. Who Is This For? Frankly it’s painful to see superior companies and their brands outperformed by inferior products and services that simply have better branding and marketing. Obviously if …
If you’ve ever been engaged in branding cosmetics, this case study is for you. The room was dimly lit, the air thick with tension. The CEO put down his coffee. Slowly. Deliberately. His eyes never leaving his cup. “Will this strategy guarantee us a prosperous future, diluting the strength of our competitors?” “No. This strategy …
Knowing your customer is great only so long as you use that insight to build your brand story. How Well Does Your Brand Know Its Customer? During the baby boomer years (1946-1964), 75.8 million Americans were born (in 1957 alone, 4.3 million babies were born â very busy times đ ). The result today, according to …
Most startups (over 97% by actual experience) begin with a fundamental flaw. It’s the first inclination commonly driven by the thrill and enthusiasm of entrepreneurialism and this mistaken thinking: that what the company does matters. This flaw shows up in the naming, the logo, the slogan, etc. I’ll explain. Fact is, people don’t care what …
