“The purpose of life... is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” Ralph Waldo ...
Revival of the Fittest (Brand New Video)
"My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength." Michael ...
What’s Killing Your Brand? Live Q&A Session, Dec 4th
(If you're in a rush, just scroll down and watch the video below.) It's that time of the year to give thanks and to give back. Who Is This For? Frankly ...
Go Big or Go Home: Branding Cosmetics the Right Way
If you've ever been engaged in branding cosmetics, this case study is for you. The room was dimly lit, the air thick with tension. The CEO put down his ...
Every 7 Seconds: Knowing Your Customer
How Well Does Your Brand Know Its Customer? During the baby boomer years (1946-1964), 75.8 million Americans were born (in 1957 alone, 4.3 million babies were ...
Helping a Startup Avoid this Most Common Branding Pitfall
Most startups (over 97% by actual experience) begin with a fundamental flaw. It's the first inclination commonly driven by the thrill and enthusiasm of ...
