Personal branding didn't start with social media or the advent of the Internet. It started with people. And stories. And the desire to be taken on a ...
The Look, a New Short Film Celebrating Faces in Branding
Recently, I created a video celebrating faces in branding using the new technology of "refacing" using various gifs I found online. Faces in Branding: Do The ...
The Big Mistakes LinkedIn LIVE is Making (and How to Fix Them)
For close to 600 million users globally, there’s a new thing on the horizon: LIVE video. And LinkedIn LIVE is supposed to tap into this growing ...
My 4-Month LinkedIn Marketing Experiment: The Final Verdict
“LinkedIn has transformed so much as a platform.… Now, it’s become more of a content platform. …. It’s where Facebook was at 5-7 years ago.” Gary ...
The Actual Role of Social Media
Too many brands do not understand the real role of social media. They confuse followers with loyalty. They confuse likes with real engagement. In this ...
Why Did This Video Get Over 34K Views on LinkedIn?
Branding and being on Linkedin are not two phrases I would have put together 12 months ago. Like Pouring Gasoline on an Already Raging Fire But quite a ...
The 5 Secrets to Disrupting Your Industry in 60 Seconds
While "disrupting your industry" has just about become a cliche, there is truth to the concept. I'll explain. I love the lists that Vala Afshar of Salesforce ...
I Designed a “Gary Vee” Sneaker Every Day For 2 Weeks (And Here’s What Happened)
My relationship with Gary Vee officially began November 12th, 2017, two days before Gary would turn 42 years old, and two days before Gary's debut of his ...
9 Proven Methods Used by Apple, Amazon and Yelp to Convert Customers
Apple and Amazon know this fact: if you don’t prove yourself at every turn, you’re losing customer confidence and sales. Social proof is one of the most ...
120 Seconds with Ted Rubin — [Video] The Truth about Social Media
Social media. It's like a drug. "The way you win in social, and the way you win in 2016-2018 in this digital landscape, is to understand how you communicate. ...
Forbes, Huffington Post, Explosions and Legos
We'll get to the Legos in a second. But first.... In the past 2 weeks, Forbes wrote an article about ingenuity in business entitled The Single Trait That Can ...
How to (Really) Absorb Information Like a Millionaire
You've got to love those articles that talk about the first thing millionaires do in the morning, what habits they have, what they eat first, what exercises ...
10 Steps to Create a Killer Brand (from Instagram)
OK, I was late to the party. I didn't start an Instagram account until August if I remember correctly, maybe even as late as October. It is there I share ...
What’s Killing Your Brand? Live Q&A Session, Dec 4th
(If you're in a rush, just scroll down and watch the video below.) It's that time of the year to give thanks and to give back. Who Is This For? Frankly ...
Social Media Simplified: Exposing One’s Pickle
I ran into an amusing little checklist of the top social media channels. It was a handwritten checklist on a whiteboard. Brilliant. It nailed what each ...
Exclusive Interview with Shark Tank Investor Daymond John: “Why I Do What I Do”
Lori Greiner and Daymond John pose on the set of Shark Tank Recently, I spoke with Daymond John, Shark Tank investor and CEO of the global fashion brand ...
The Power of Words, Part 7 (And how a 10-year-old saved the world)
Less than nine months ago, something unprecedented occurred. It was a simple video. With a simple message. Delivered by a 9-year-old boy with a remarkable ...
Which of these Slideshare branding presentations will cross the 100,000 mark first?
Seth Godin wrote, "If we built factories as badly as we build marketing campaigns, this country would be in shambles" and I think this is highly applicable ...
The Impossible Brand Formula (New Slideshare Presentation)
After being alerted this morning by Slideshare that my presentations have collectively been viewed over 459,000 times (with two more of those nearing the ...
Twitter’s Counter-offensive to Facebook’s New Look
It's Facebook's first refresh in years. They modified their logo! What does it mean for the jolly blue giant? And is Twitter taking this lying ...
The Shorty Awards Picks a Winner in Branding
"Shorty voters are 26 times more influential than the average Twitter user." Whoa. The Shorty Awards, now in its 5th year, recently recognized the companies, ...
92,677 Views in 2 Weeks? Some Social Media Facts You Need to Know.
In September 2012, I noticed something: One of my presentations on Slideshare was reaching mid-5-figures in views. By the end of the year, I was starting to ...
Is Social Media The Great Pretender? (Video on Rules of Engagement)
I think we all need a pep talk (thank you Kid President). Social media has become one of the most abused channels of communication currently out there. ...
Social Media vs. Branding: Which One’s Losing and Why?
"We're here tonight with two world-class opponents. "In this corner is the current champion, Social Media, the reigning and defending Champion holding the ...
