Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Unicorns (and billionaire mentors). Theyâre the stuff of legend (and in Silicon Valley, Unicorn is a term in the investment industry denoting a startup with a valuation that’s exceeded $1 billion. From Mashable to Business Insider to Tech Crunch, it’s that new magic milestone.) But just as magical are remarkable brands that seem to defy the odds, come out of nowhere …
Steve Jobs said, “A small team of A+ players can run circles around a giant team of B and C players.” The same is true of ideas: “A few A+ ideas can run circles around a giant team of B and C ideas.” How many B and C ideas are promoted daily? Per one report, …
Witness the emotional meltdown this guy experienced after witnessing this latest Slideshare presentation. The response on Slideshare and the Twitterverse to this newest post has been incredibly wild, going from “gross headline” to “best title of the year.” In just 24 hours, over 6,000 people gobbled up this newest presentation tweeting all variety of comments …
Some periods of life are better than others. As good as Hollywood makes teenage life look, those of us who survived it know that it’s hyped up much more than it actually is. So, in light of that, I created this new Slideshare presentation on branding from the viewpoint of someone who’s been there and …
The audacity! The presumption of greatness! And it’s still the last day of 2013…. If you innovate, this new presentation is for you. If you do anything creative in business or life, this is for you. If you stray from the well-worn paths of predictable mediocrity, this is for you. A Blaze of Slideshare Glory …
(If you’re in a rush, just scroll down and watch the video below.) It’s that time of the year to give thanks and to give back. Who Is This For? Frankly it’s painful to see superior companies and their brands outperformed by inferior products and services that simply have better branding and marketing. Obviously if …
I ran into an amusing little checklist of the top social media channels. It was a handwritten checklist on a whiteboard. Brilliant. It nailed what each channel is known for and its use and value. You Better Nail This Before Social Media This inspired me to delve in a bit more for those who lose …
To date, over 515,000 people have viewed my branding presentations on Slideshare with 350,000 of those since January of this year. Two have made it to the 100,000 milestone and another is only few hundred away. So last week I figured it was time for a new one since it had been a while. I …
Marketing today is filled with so much double-talk and corporate marketing-speak that it makes the DaVinci Code look like a simple crossword puzzle. So, when I was asked by Randy Bowden to be interviewed about branding and other marketing-related questions in straightforward conversation, I was thrilled (though a little hesitant since I find some of …
After being alerted this morning by Slideshare that my presentations have collectively been viewed over 459,000 times (with two more of those nearing the remarkable 100,000 landmark), I decided to do a celebratory dance in the form of a new Slideshare presentation. I took one of the most popular posts on Rising Above The Noise …
What do espresso, author Tim Ferriss (of #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek), Greek yogurt category leader Chobani, energy drinks and Twiggy have in common? And how can this help your brand kick ass in today’s insane marketplace? The answer is in today’s Fast Company post, where I …
Inspiring others to action. Selling. Persuading. Breaking down walls. Converting. Results that words can (and should) achieve. This series, “The Power of Words,” started out as a one-off inspired by my ongoing love affair with words, language and their power to change the minds of people through new understandings. I also care (a lot) about …
In September 2012, I noticed something: One of my presentations on Slideshare was reaching mid-5-figures in views. By the end of the year, I was starting to get a “social media contact buzz” as it was getting into the higher 5-figures in views. So in early February of this year, I figured I would put …
When I was asked to speak at the American Marketing Association 2 years ago, I decided (following the live presentation) to share my presentation online. That was over 75,000 views ago (nearly doubling in views since that blog post was written less than 4 months ago). I decided it was time to do another one, …
They sell. They alienate. They make friends. They anger enemies. They make some homeless. They make others millionaires. That’s the power of words. “Hey moron!” Insulting. But those words did get your attention. “I love you.” Aaaaah… The most powerful language trio ever to perform on the stage called life. The Right Words Sell. A …
In a video I recently saw by James Wedmore, he reported that every single minute, there are: 2.8 million videos viewed on YouTube 277,000 logins on Facebook 100,000 tweets sent on Twitter 100 new accounts created on LinkedIn On top of that, there’s a reported 550,000 new businesses started in the US alone, each and …
