Unicorns (and billionaire mentors). They’re the stuff of legend (and in Silicon Valley, Unicorn is a term in the investment industry denoting a startup with a ...
9 Simple Ideas to Dramatically Transform Your Brand
Steve Jobs said, "A small team of A+ players can run circles around a giant team of B and C players." The same is true of ideas: "A few A+ ideas can run ...
Branding is Like Teenage Sex (a @Slideshare Exclusive), Part II
Witness the emotional meltdown this guy experienced after witnessing this latest Slideshare presentation. The response on Slideshare and the Twitterverse to ...
6 Ways Branding is Like Teenage Sex (a Slideshare Exclusive)
Some periods of life are better than others. As good as Hollywood makes teenage life look, those of us who survived it know that it's hyped up much more than ...
Slideshare’s Best Business Presentation of 2014?
The audacity! The presumption of greatness! And it's still the last day of 2013.... If you innovate, this new presentation is for you. If you do ...
What’s Killing Your Brand? Live Q&A Session, Dec 4th
(If you're in a rush, just scroll down and watch the video below.) It's that time of the year to give thanks and to give back. Who Is This For? Frankly ...
Social Media Simplified: Exposing One’s Pickle
I ran into an amusing little checklist of the top social media channels. It was a handwritten checklist on a whiteboard. Brilliant. It nailed what each ...
The Marketing Lesson 19,084 Businesses Learned This Past Weekend
To date, over 515,000 people have viewed my branding presentations on Slideshare with 350,000 of those since January of this year. Two have made it to the ...
My First Google Hangout Interview: “Branded Alive”
Marketing today is filled with so much double-talk and corporate marketing-speak that it makes the DaVinci Code look like a simple crossword puzzle. So, when ...
The Impossible Brand Formula (New Slideshare Presentation)
After being alerted this morning by Slideshare that my presentations have collectively been viewed over 459,000 times (with two more of those nearing the ...
“Honey, I Shrunk the Brand…”
What do espresso, author Tim Ferriss (of #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek), Greek yogurt category leader ...
The Power of Words, Part 6
Inspiring others to action. Selling. Persuading. Breaking down walls. Converting. Results that words can (and should) achieve. This series, "The Power of ...
92,677 Views in 2 Weeks? Some Social Media Facts You Need to Know.
In September 2012, I noticed something: One of my presentations on Slideshare was reaching mid-5-figures in views. By the end of the year, I was starting to ...
5 Ways to Create a Brand Anybody Will Give a Sh*t About
When I was asked to speak at the American Marketing Association 2 years ago, I decided (following the live presentation) to share my presentation online. That ...
The Power of Words, Part 4
They sell. They alienate. They make friends. They anger enemies. They make some homeless. They make others millionaires. That's the power of ...
What’s Killing Your Brand? 33,995 Reasons to Find Out Now
In a video I recently saw by James Wedmore, he reported that every single minute, there are: 2.8 million videos viewed on YouTube 277,000 logins on ...
