I'd say no company owns the ugly side of rebranding as much as Sears. Seariously? In fact, my buddy Ted Rubin and I visited Sears not too long ago, in the ...
What Really Led to the Death of Sears?
Who would have thought, after 132 years as a staple on the retail landscape that we would ever see the death of Sears? What this is, in fact, is the study of ...
The #1 Problem in Retail Branding
The #1 Problem in Retail Branding isn't Amazon. It isn't the convenience of online shopping. It's something much worse with its roots coming much closer ...
