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Award-winning branding, rebranding and package design

How brands outshine, outlast and outperform their competition

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Rising above the noise with David Brier

rebrands

Powerful brands and their ability to get more new customers

Why Do These 11 Powerful Rebrands Attract More New Customers?

How do I determine when a makeover will become one of the few powerful rebrands to attract more new customers? It has to do with one factor: Will the new brand actually exceed expectations of the current landscape my client is competing in and does it differentiate my client in their marketplace? This uncovers two of the most …

Read moreWhy Do These 11 Powerful Rebrands Attract More New Customers?
Rebranding cartoon New Yorker style "This is us"

The 5 Types of Rebrands — Which One Are You?

“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.” ― Jeff Bezos “The measure of intelligence is the ability to change.” ― Albert Einstein “Every success story …

Read moreThe 5 Types of Rebrands — Which One Are You?
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Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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