rebrands Archives - Award-winning branding, rebranding and package design

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Why Do These 11 Powerful Rebrands Attract More New Customers?

How do I determine when a makeover will become one of the few powerful rebrands to attract more new customers? It has to do with one factor: Will the new brand actually exceed expectations of the current landscape my client is competing in and does it differentiate my client in their marketplace? This uncovers two of the most …

The 5 Types of Rebrands — Which One Are You?

“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.” ― Jeff Bezos “The measure of intelligence is the ability to change.” ― Albert Einstein “Every success story …