I'd say no company owns the ugly side of rebranding as much as Sears. Seariously? In fact, my buddy Ted Rubin and I visited Sears not too long ago, in the ...
Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…