What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?
To adhere to convention or to boldly go against tradition? That was the question facing this Napa Valley startup and its package design. Since their rebranding, Botanical Bakery saw sales triple each year. That’s 3Xing of sales the first year after the rebrand and 3Xing that again the second year. A 900% increase in sales in …