Recently, I discovered a client who didn’t have — nor understand the role and importance of — a brand story. Stories add meaning, life, sustenance, and ...
How to Brand Low Hanging Fruit: The Tommy John Story
Tommy John launched in 2008 with the world's first patented undershirt with a stay-tucked guarantee and has since expanded into underwear, socks, casual wear ...
How to Tell If Your Brand Needs More Cowbell?
It was SNL's secret sauce. That punchline from the hysterical, now-classic SNL skit with a mock Blue Oyster Cult in a recording session featuring ...
Is This “the Secret Sauce” to a Brand that (Actually) Sticks?
Everyday, I build brands (like the ones you see above) that get the attention needed to attract new customers. Yes, customers will remember their brand ...
The Branding of a Champion: The Power of Words
Growing up in NYC, I remember seeing him on TV getting interviewed, shooting verbal challenges that were equal parts poetry, smack talk, performance art, humor ...
14 Ways Geniuses Use the Power of Words
Geniuses use everyday items in unexpected ways, transforming ordinary items into something extraordinary. Something as ordinary as language — that medium we ...
The Power of Words, Part 14: Legalizing Marinara
If you appreciate words as a tool, or write, or use the language in any way to deliver a stronger, more memorable message, keep reading. Legalize ...
The Power of Words: Part 12 (Two Amazing Videos)
When did Typography Get Sexy? Who would watch a paper-letter animation video about the history of fonts and typography? Well, over 840,000 people. Not ...
The Power of Words: Part 11 (Mexican Coke)
When they said, "See the guy in the back," I wondered what the hell I had just gotten myself into.... A Little Coke Goes a Long Way Minding my own business, I ...
The Power of Words, Part 10 (After This Video, You May Never See Words The Same Again)
At 40 seconds, you'll never see this word the same way again. At 1:21, you'll see a lodge like you've never seen one before (without ever seeing a picture of ...
The Power of Words: Part 9 (When Size Does Matter)
(This is the 9th installment in celebration of the power of words and language. To see the whole series, links are at the bottom of this article.) I stopped in ...
The Power of Words, Part 8 (Taking Them for Granted)
Words. Love them or hate them. They're here to stay. This series started out about a year ago, from one video that inspired me intensely. Words to me are ...
The Power of Words, Part 7 (And how a 10-year-old saved the world)
Less than nine months ago, something unprecedented occurred. It was a simple video. With a simple message. Delivered by a 9-year-old boy with a remarkable ...
The Power of Words, Part 6
Inspiring others to action. Selling. Persuading. Breaking down walls. Converting. Results that words can (and should) achieve. This series, "The Power of ...
The Power of Words, Part 5: The Script to “So God Made a Designer”
It was one of the most talked about commercials of this year's Super Bowl. I was so moved by it that days later I had an inspiration which has now become a ...
The Power of Words, Part 3 (Holiday Edition)
In March, I posted the first Power of Words post which drew a remarkable range of cheers across the globe with a video that relayed a beautiful universal ...
