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How to Look at Food (so it sells like wildfire)

Donuts Delicious Food

"In France, cooking is a serious art form and a national sport." Julia Child If you enjoy and brand food, there are two senses that are far more powerful than ...

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Filed Under: Branding Blog Tagged With: food, food branding, photography, rebranding

How a NYC Photographer Elevated his Brand

NYC photographer rises above the noise

A NYC Photographer Masters Brand Elevation Erick “Hercules” Urgiles is a NY-based photographer who has worked with such diverse clients as music legend Johnny ...

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Filed Under: Branding Blog Tagged With: branding, personal branding, photography

My Holiday “Elfie” (The Selfie Reinvented)

A selfie? That's so 2014... now, it's the Elfie. I wanted to do something a bit more personal for this year and had a shot taken in the nerve center of DBD ...

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Filed Under: Branding Blog Tagged With: happy holidays, lettering, photography, typography

Do Not View (Unless You Have a Chocolate Fix Nearby)

Chocolate branding and promotion and how to do it right

Chocolate can be wonderful. Really. But with all the decades of chocolate marketing, how do you attempt to rise above the noise? Only options: Add to the ...

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Filed Under: Branding Blog, Branding Case Studies Tagged With: Albert Einstein, branding tools, chocolate, defying gravity, design, legacy chocolates, photography, rebrand, rebranding, rising above the noise, successful strategies

Why Brand Elevation Is So Important

Branding, while very important and sometimes extremely serious, needs a reprieve with some humor and levity. So, while going along and enjoying a day at the ...

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Filed Under: Branding Blog Tagged With: destination branding, humor, inspiration, photography, sarcasm, success

The Power of Words

https://www.youtube.com/watch?v=Hzgzim5m7oU Clients and colleagues know my love affair with the English language. Powerful concepts draped in flowing words ...

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Filed Under: Power of Words, Storytelling Tagged With: branding, humor, inspiration, photography, success, video, youtube

12.3 Billion Reasons Tourism Branding Makes Sense

Brand Identity and Design example for Tourism, Osceola

The Wisconsin Department of Tourism announced that in 2010, Wisconsin tourism generated $12.3 billion in revenue. Learning To See Again In 2010, we were asked ...

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Filed Under: Branding Blog, Portfolio, Tourism Branding Tagged With: destination branding, inspiration, photography, rebranding, success, tourism, travel

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What is Branding?

MAGIC OF BRANDING

“DAVID BRIER IS A BRANDING GENIUS” — GRANT CARDONE

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Branding, Rebranding & Other Entrepreneurial Strategies

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The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

Testimonials

What Design Taxi Had to Say

"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
https://www.risingabovethenoise.com/testimonials/design-taxi/

As seen in Forbes.com

“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.”
Forbes.com
Award-winning branding, rebranding and package design
2013-06-21T10:07:32-05:00
“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.” Forbes.com
https://www.risingabovethenoise.com/testimonials/forbes-com/

As Seen in Firmology

“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
Firmology
Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
https://www.risingabovethenoise.com/testimonials/as-seen-in-firmology/

El Paso Chile Company

"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.”
P.K. - President, El Paso Chile Company
Award-winning branding, rebranding and package design
2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
https://www.risingabovethenoise.com/testimonials/el-paso-chile-company/

One of the best branding minds and talents in business today

"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.”
New York celebrity skin care expert, Joanna Vargas
Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
https://www.risingabovethenoise.com/testimonials/one-of-the-best-branding-minds-and-talents-in-business-today/
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Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

The secrets behind explosive growth

What to do when you're not Joe Rogan
Luxury Brand Success for Nimbl
Why Branding Matters to an Australian Company
the perfect brand extension
serving customers the right way
Rebranding a Company: Woof! Woof!

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