"In France, cooking is a serious art form and a national sport." Julia Child If you enjoy and brand food, there are two senses that are far more powerful than ...
How a NYC Photographer Elevated his Brand
A NYC Photographer Masters Brand Elevation Erick “Hercules” Urgiles is a NY-based photographer who has worked with such diverse clients as music legend Johnny ...
My Holiday “Elfie” (The Selfie Reinvented)
A selfie? That's so 2014... now, it's the Elfie. I wanted to do something a bit more personal for this year and had a shot taken in the nerve center of DBD ...
Do Not View (Unless You Have a Chocolate Fix Nearby)
Chocolate can be wonderful. Really. But with all the decades of chocolate marketing, how do you attempt to rise above the noise? Only options: Add to the ...
Why Brand Elevation Is So Important
Branding, while very important and sometimes extremely serious, needs a reprieve with some humor and levity. So, while going along and enjoying a day at the ...
The Power of Words
https://www.youtube.com/watch?v=Hzgzim5m7oU Clients and colleagues know my love affair with the English language. Powerful concepts draped in flowing words ...
12.3 Billion Reasons Tourism Branding Makes Sense
The Wisconsin Department of Tourism announced that in 2010, Wisconsin tourism generated $12.3 billion in revenue. Learning To See Again In 2010, we were asked ...
