Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
“In France, cooking is a serious art form and a national sport.” Julia Child If you enjoy and brand food, there are two senses that are far more powerful than one’s taste buds: the nose and the eyes. With the nose, it’s the smells, the aromas, the waft of freshly baked bread that put us …
A NYC Photographer Masters Brand Elevation Erick “Hercules” Urgiles is a NY-based photographer who has worked with such diverse clients as music legend Johnny Mathis to Mercedes Benz to songwriter Jason Mraz. Breaking up his work assignments, Erick has had a fascination with gravity, more factually, defying gravity as part of a series of photos …
A selfie? That’s so 2014… now, it’s the Elfie. I wanted to do something a bit more personal for this year and had a shot taken in the nerve center of DBD International where so much happens. This shot captured the spirit but calling it a selfie was so… wrong. So, I decided it was …
Chocolate can be wonderful. Really. But with all the decades of chocolate marketing, how do you attempt to rise above the noise? Only options: Add to the noise, or rise above it. There was no option, so I packed my parachute, got on my goggles and prepared myself for some serious brand elevation. That was …
Branding, while very important and sometimes extremely serious, needs a reprieve with some humor and levity. So, while going along and enjoying a day at the office, I ran across this image you see above. I instantly thought of a scenario of co-workers working in the intense pressure pot of branding. The result — and …
Clients and colleagues know my love affair with the English language. Powerful concepts draped in flowing words leave readers enraptured. In this case, over 14,119,940 have viewed and been moved by this short, remarkable video. So you would figure a blog post entitled, “The Power of Words” would inspire me to write a lot about …
The Wisconsin Department of Tourism announced that in 2010, Wisconsin tourism generated $12.3 billion in revenue. Learning To See Again In 2010, we were asked to help brand the village of Osceola, the third city or downtown we were commissioned to brand so it was seen as a destination worth visiting. Part of our exercise …
