• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Welcome! 😉 Here’s a Free Thank You Gift.
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
DBD International Logo

Award-winning branding, rebranding and package design

How brands outshine, outlast and outperform their competition

  • Home
  • Start Here
    • About David Brier
    • In The Press
    • Keynote Speaking Engagements
  • Brand Intervention
    • Branding
    • Rebranding
    • Storytelling for Entrepreneurs
    • Leadership
    • Portfolio
  • Videos
  • Contact
  • Blog
Rising above the noise with David Brier

marketing

9 critical traits of successful leaders 10f

9 Critical Traits of Successful Leaders Who Revolutionize Their Industry

Wouldn’t it be great to have the shortlist of the critical traits of successful leaders? I thought this would be useful, so I compiled a list of qualities I see common amongst those I most admire. Not only admirable qualities but actually qualities found amongst those who have a lasting impact, enough impact to revolutionize …

Read more9 Critical Traits of Successful Leaders Who Revolutionize Their Industry

How Did This One CEO Build an Unstoppable Business?

Want to get the attention of a CEO? Tell them you’ll help them build an unstoppable business. That’s one thing I’ve found in 40 years of working with CEOs to build their brands: they want to build an unstoppable business. That’s what Brad Wendkos envisioned when he started building his empire that now boasts 2 …

Read moreHow Did This One CEO Build an Unstoppable Business?
How to be Great — The Vital Mindset of Entrepreneurs

How To Be Great — The Vital Mindset of Winning Brands

Winning brands have a mindset. A mindset that eliminates all excuses — “all the reasons we ain’t as great as we aspire to be.”  This mindset punctures the lies we’ve been fed. This line of questioning demanded I ask (and answer) this question: What’s the winning mindset of those who truly lead and unwaveringly serve? …

Read moreHow To Be Great — The Vital Mindset of Winning Brands
Busy Brands with David Brier

How Busy Brands (Really) Fail—in 60 Seconds

Busy brands. Frantic lives. Overfilled inboxes. Exhausted lifestyles. My friend Daymond John wrote something brilliant in describing his new book, Rise and Grind, that really hit home for me: “We all get the same 24 hours. It’s about how you use them.” Busy Brands Aren’t Born. They’re Made. We’re in a period where there’s a …

Read moreHow Busy Brands (Really) Fail—in 60 Seconds
What is innovation, Feature

What is Innovation? (and the Problem with History and Old Habits)

Several years ago, I wrote and narrated a video called “What is Innovation?” Years later in this newest episode of One Minute Wednesdays, I state, “History and old practices are a lousy substitute for truly understanding something.” This is very much the core of Brand Intervention, the book. The goal in writing the book was …

Read moreWhat is Innovation? (and the Problem with History and Old Habits)
David Brier on how to defiantly stand out

How to Make Sure Your Brand’s Not One French Fry Short of a Happy Meal

Have you ever felt you or your brand is one french fry short of a happy meal? Every brand I know, every entrepreneur I know, every startup I know, wants to defiantly stand out. So imagine how I felt when I discovered several people on Amazon referring to my new book, Brand Intervention, as “the …

Read moreHow to Make Sure Your Brand’s Not One French Fry Short of a Happy Meal
Brand Mistake Episode 9 of One Minute Wednesday

The #1 Brand Mistake Every Company Makes (we’ve all done it)

In today’s business and cultural climate, it’s probably the #1 brand mistake that everyone is overlooking. Don’t self-sabotage your brilliant brand with a strategy like this You may want your brand to be loved. You may hope for your brand to not be hated. But brands today have leaned toward a middle-ground of vanilla-hell that’s left …

Read moreThe #1 Brand Mistake Every Company Makes (we’ve all done it)
The Tommy John Brand Full Frontal

How to Brand Low Hanging Fruit: The Tommy John Story

Tommy John launched in 2008 with the world’s first patented undershirt with a stay-tucked guarantee and has since expanded into underwear, socks, casual wear and performance gear. In 2016, actor/comedian Kevin Hart invested in Tommy John, the disruptive, irreverent, and somewhat restless underwear line. (After all, when you’re entering a populated space with lots of …

Read moreHow to Brand Low Hanging Fruit: The Tommy John Story
#1 Question for Clients Episode 7

The #1 Branding Question I Ask Every Client in 60 Seconds

There is one branding question I ask every client. It consists of 8 words: “Tell me why, I the customer, should care.” No matter the answer, this is followed by one additional question consisting of 10 words: “Why do I know they’d tell me the same thing?” Those 18 words, stop clients in their tracks, …

Read moreThe #1 Branding Question I Ask Every Client in 60 Seconds
Brand Intervention and a Book owner start a movement

Brand Intervention: How to Transform Your Brand into a Movement

Why did more than 29 readers from around the world send me photos of themselves with my new book (like they would with their closest friend)? It’s pretty freaking amazing. After all, the insights were 30 years in the making. Yet, six weeks ago, I published this book after 2 years in the works and …

Read moreBrand Intervention: How to Transform Your Brand into a Movement
Slideshare and Branding

Why Your Brand Needs a Unicorn on Its Marketing Team

Unicorns (and billionaire mentors). They’re the stuff of legend (and in Silicon Valley, Unicorn is a term in the investment industry denoting a startup with a valuation that’s exceeded $1 billion. From Mashable to Business Insider to Tech Crunch, it’s that new magic milestone.) But just as magical are remarkable brands that seem to defy the odds, come out of nowhere …

Read moreWhy Your Brand Needs a Unicorn on Its Marketing Team
Walk Off the Earth Somebody That I Used to Know video

What is Branding? 3 YouTube music videos that perfected the art

They’re quirky. They’ve got this stoic bearded guy who rarely utters a syllable (who you can’t help but notice). And they’re contagious as hell. They’re called Walk Off The Earth. And for as wildly unpredictable as their brand is, their videos are a lesson in branding, consistency and never losing that hunger. Four Guys. One …

Read moreWhat is Branding? 3 YouTube music videos that perfected the art
Social Media graphic

Is Social Media The Great Pretender? (Video on Rules of Engagement)

I think we all need a pep talk (thank you Kid President). Social media has become one of the most abused channels of communication currently out there. Partly because everyone and their mother-in-law can post anything anywhere, for whatever reason. Another key reason is, people simply post anything with no quality check, or without any …

Read moreIs Social Media The Great Pretender? (Video on Rules of Engagement)

The 2013 Super Bowl Spots Sneak Peek (for those who can’t wait until Sunday)

Besides the over 79,000 viewers that will pack the stadium to watch the Super Bowl on Sunday, the Super Bowl ranks as the most watched show on TV all year. Last was a record 111+ million viewers, the most viewers to watch a single show in US history. Super Bowl, Chicken Wings, Guacamole, Pizza and …

Read moreThe 2013 Super Bowl Spots Sneak Peek (for those who can’t wait until Sunday)
Business Owner's checklist

For Entrepreneurs: When to Stop

In our ever-changing world, I deal with business owners, CEOs and entrepreneurs of all sorts. I find each of them is tempted to try the latest new business tool. I’ve seen too many, with all of these distractions and messages, lose sight of some key fundamentals which I’ve noted below. Where Greatness Starts Here are …

Read moreFor Entrepreneurs: When to Stop

“How the Wrong Logo Nearly Destroyed My Marriage”

“You can’t save souls in an empty church…. And you can’t bore people into buying your product.” David Oglivy. (This slightly embellished but true story exposes a tale about a love triangle involving lust, branding and logo design.) “It’s true. Don’t get me wrong, if it wasn’t the logo that had me pissing and moaning, …

Read more“How the Wrong Logo Nearly Destroyed My Marriage”
The Beatles and David Brier

The Secret CEO Technique To Repel Stupid Brand Mistakes

Branding mistakes are awful. Some are worse than others and hard to live with. The Beatles, Western Union and Steve Jobs The famous guy who said “No” to signing on The Beatles since “guitar music was on its way out,” well, that was a bad one. (Thankfully, The Beatles knew to say “No” to such …

Read moreThe Secret CEO Technique To Repel Stupid Brand Mistakes
Ain't No Mountain High Enough

5 Ironclad Rules of (Economy-crushing) Business Engagement

The sheer volume of impractical business solutions you can find are nearly endless. Too often, I overhear some stupidly shallow conversation or ridiculously useless blog opinion that tries to separate two key functions of business: marketing and sales. They are inherently intertwined. Yes, sometimes, there will be a rainmaker with the Midas touch but even …

Read more5 Ironclad Rules of (Economy-crushing) Business Engagement
Contact David Brier

Found this helpful? Never miss an issue

Join 7,612+ subscribers who get step-by-step
actionable brand strategies every two weeks

GET INSTANT ACCESS
Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

Discipline
  • Branding
  • Rebranding
  • Storytelling
  • Leadership
  • Portfolio
4 ways I can help you
  • It’s the Entrepreneurs Bible. Yours Free
  • Amazon’s #1 BestSeller “Brand Intervention”
  • Transform Your Business and Brand in 9 weeks
  • Work With Me And My Team :One to One
Subscribe to my branding insights email and get my free e-book on branding
Free Branding Ebook - The Lucky Brand
You Know You Want To!

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube

Copyright © 2023 · All Rights Reserved · Privacy Policy · Log in