Want to get the attention of a CEO? Tell them you'll help them build an unstoppable business. That's one thing I’ve found in 40 years of working with CEOs to ...
How To Be Great — The Vital Mindset of Winning Brands
Winning brands have a mindset. A mindset that eliminates all excuses — "all the reasons we ain’t as great as we aspire to be." This mindset punctures the ...
How Busy Brands (Really) Fail—in 60 Seconds
Busy brands. Frantic lives. Overfilled inboxes. Exhausted lifestyles. My friend Daymond John wrote something brilliant in describing his new book, Rise and ...
What is Innovation? (and the Problem with History and Old Habits)
Several years ago, I wrote and narrated a video called "What is Innovation?" Years later in this newest episode of One Minute Wednesdays, I state, "History ...
How to Make Sure Your Brand’s Not One French Fry Short of a Happy Meal
Have you ever felt you or your brand is one french fry short of a happy meal? Every brand I know, every entrepreneur I know, every startup I know, wants to ...
The #1 Brand Mistake Every Company Makes (we’ve all done it)
In today's business and cultural climate, it's probably the #1 brand mistake that everyone is overlooking. Don’t self-sabotage your brilliant brand with a ...
How to Brand Low Hanging Fruit: The Tommy John Story
Tommy John launched in 2008 with the world's first patented undershirt with a stay-tucked guarantee and has since expanded into underwear, socks, casual wear ...
The #1 Branding Question I Ask Every Client in 60 Seconds
There is one branding question I ask every client. It consists of 8 words: "Tell me why, I the customer, should care." No matter the answer, this is followed ...
Brand Intervention: How to Transform Your Brand into a Movement
Why did more than 29 readers from around the world send me photos of themselves with my new book (like they would with their closest friend)? It’s pretty ...
Why Your Brand Needs a Unicorn on Its Marketing Team
Unicorns (and billionaire mentors). They’re the stuff of legend (and in Silicon Valley, Unicorn is a term in the investment industry denoting a startup with a ...
What is Branding? 3 YouTube music videos that perfected the art
They're quirky. They've got this stoic bearded guy who rarely utters a syllable (who you can't help but notice). And they're contagious as hell. They're ...
Is Social Media The Great Pretender? (Video on Rules of Engagement)
I think we all need a pep talk (thank you Kid President). Social media has become one of the most abused channels of communication currently out there. ...
The 2013 Super Bowl Spots Sneak Peek (for those who can’t wait until Sunday)
Besides the over 79,000 viewers that will pack the stadium to watch the Super Bowl on Sunday, the Super Bowl ranks as the most watched show on TV all year. Last ...
For Entrepreneurs: When to Stop
In our ever-changing world, I deal with business owners, CEOs and entrepreneurs of all sorts. I find each of them is tempted to try the latest new business ...
“How the Wrong Logo Nearly Destroyed My Marriage”
"You can't save souls in an empty church.... And you can't bore people into buying your product." David Oglivy. (This slightly embellished but true story ...
The Secret CEO Technique To Repel Stupid Brand Mistakes
Branding mistakes are awful. Some are worse than others and hard to live with. The Beatles, Western Union and Steve Jobs The famous guy who said "No" to ...
5 Ironclad Rules of (Economy-crushing) Business Engagement
The sheer volume of impractical business solutions you can find are nearly endless. Too often, I overhear some stupidly shallow conversation or ridiculously ...
