Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Any brand can increase traffic. The true challenge is attracting the right public. âOurs is not a volume-based business, it is a quality-based businessâ states Lisa Cullen of Montecito Landscape. After all, Montecito is amongst the top ten most expensive zip codes in America with a median home value north of $3 million. Lisa shares, …
“The key to generating loyalty and rising above the general noise seems to be all about creating and authentic voice.” Richard Branson Clarity is one of those “invisible qualities” we all admire and often choose (yet rarely slow down long enough to isolate just how to achieve that for our brands). We stop and notice clarity over many things… many noisier …
âThe purpose of life… is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.â Ralph Waldo Emerson Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight. Itâs (almost) not about your brand. Instead, itâs more about …
(The following, while fictional, is based on real-life observations.) So, the client emailed me back, âLooks good. Now, could we make the logo bigger?â Oh boy, I thought. Here we go again. (Making the logo bigger is a painful punchline among designers and brand consultants worldwide, the client request to âmake the logo biggerâ is abhorred almost …
A previous version of this article was originally published on Fast Company. “Donât waste time living someone elseâs life. Stay hungry. Stay Foolish.” Steve Jobs Having a me-too brand is a death sentence. This post is short and sweet (like some of my best friends). Fact: the road to glory and riches in branding is paved …
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.” Steve Jobs This co-op is one of the largest consumer co-ops in the United States and based in Western Wisconsin. And the last thing …
Most startups (over 97% by actual experience) begin with a fundamental flaw. It’s the first inclination commonly driven by the thrill and enthusiasm of entrepreneurialism and this mistaken thinking: that what the company does matters. This flaw shows up in the naming, the logo, the slogan, etc. I’ll explain. Fact is, people don’t care what …
“You can’t save souls in an empty church…. And you can’t bore people into buying your product.” David Oglivy. (This slightly embellished but true story exposes a tale about a love triangle involving lust, branding and logo design.) “Itâs true. Donât get me wrong, if it wasn’t the logo that had me pissing and moaning, …
