Award-winning branding, rebranding and package design

How brands outshine, outlast and outperform their competition

  • Home
  • Start Here
    • About David Brier
    • In The Press
    • Speaking
    • The #1 Alexa Skill on Branding and Rebranding
  • Branding
    • Branding Articles and Portfolio
  • Videos
  • FREE EBOOK – DOWNLOAD YOUR COPY NOW
  • Contact
  • Blog

How to Attract the Right Buyer in the Most Expensive Neighborhood

Branding and Rebranding for Montecito

Any brand can increase traffic. The true challenge is attracting the right public. “Ours is not a volume-based business, it is a quality-based business” ...

Read More »

Filed Under: Branding Blog, Portfolio Tagged With: branding, gardening, logo, logo design, rebranding

21 Fearless Brands That Flaunted Clarity Over Noise

David Brier Loving Chocolate and Coffee 2015

"The key to generating loyalty and rising above the general noise seems to be all about creating and authentic voice." Richard Branson Clarity is one of those ...

Read More »

Filed Under: Branding, Logo Design Tagged With: branding, design, logo, strategy

3 Secrets to Launching a Brand Revolution

Exceptional Portfolio logo

“The purpose of life... is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” Ralph Waldo ...

Read More »

Filed Under: Branding Blog, Portfolio, Rebranding Tagged With: brand, branding, logo, rebranding, startup, startups, storytelling

“Make the Logo Bigger”: The Branding Sequel from Hell

Make the logo bigger New Yorker cartoon

(The following, while fictional, is based on real-life observations.) So, the client emailed me back, “Looks good. Now, could we make the logo bigger?” Oh ...

Read More »

Filed Under: Logo Design, Seen on Fast Company Tagged With: design, humor, logo

IS YOUR BRAND A ME-TOO BRAND?

Uniformity BY FAST COMPANY BLOGGER DAVID BRIER

A previous version of this article was originally published on Fast Company. "Don’t waste time living someone else’s life. Stay hungry. Stay Foolish." ...

Read More »

Filed Under: Branding Blog, Rebranding Tagged With: branding, cliches, design, logo, logo design, rebranding, video

How a New Logo Reintroduced a Co-op to its 66,000 Members

Logo Design for Mega Co-op

"In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further ...

Read More »

Filed Under: Branding Blog, Branding Case Studies, Portfolio Tagged With: brand strategy, lettering, logo, logo design, Nike, rebrand, typography

Helping a Startup Avoid this Most Common Branding Pitfall

Logo_Design_by_David_Brier-DETAIL-FOCUS 550

Most startups (over 97% by actual experience) begin with a fundamental flaw. It's the first inclination commonly driven by the thrill and enthusiasm of ...

Read More »

Filed Under: Branding Blog, Logo Design, Portfolio Tagged With: beauty, brand strategy, branding, case study, free logo advice, logo, logo design, skin care, skincare, startup, typography

“How the Wrong Logo Nearly Destroyed My Marriage”

"You can't save souls in an empty church.... And you can't bore people into buying your product." David Oglivy. (This slightly embellished but true story ...

Read More »

Filed Under: Branding Blog, Branding Case Studies Tagged With: brand identity, branding, branding tools, david ogilvy, logo, logo design, love, lust, marketing, marriage

Search

What is Branding?

MAGIC OF BRANDING

“DAVID BRIER IS A BRANDING GENIUS” — GRANT CARDONE

David_Brier_WITH_GRANT_CARDONE

First Time? Click Here.

START-HERE-GRAPHIC

Branding, Rebranding & Other Entrepreneurial Strategies

  • Brand Development (5)
  • Brand Identity (6)
  • Brand Leadership (59)
  • Brand Strategy (38)
  • Branding (54)
  • Branding Blog (188)
  • Branding Case Studies (21)
  • Branding Insights (16)
  • Design (16)
  • Design Inspiration (5)
  • Inspiration for Growing Companies (26)
  • Leadership (34)
  • Logo Design (6)
  • Must-read List (11)
  • Package Design (4)
  • Podcasts (13)
  • Portfolio (81)
  • Power of Words (16)
  • Rebranding (31)
  • Seen on Fast Company (10)
  • Seen on Slideshare (6)
  • Social Media (36)
  • Storytelling (89)
  • Tourism Branding (1)
  • Uncategorized (Indecision at its Finest) (27)
  • What is Branding (7)

GET FREE UPDATES

BRANDING INSIGHTS DELIVERED RIGHT TO MY INBOX

I want to join the thousands of smarter businesses and brands that already receive free updates, case studies and smarter strategies to defy gravity and rise above the noise.
* indicates required
Email Format

What Does R.O.I. Really Mean For Your Brand?

David_Brier_on_Great_Branding

Brand Intervention Gallery

Before & After Brand Transformations

Before & After Examples

Package Design

Package Design

Brand Identity

2012-BRAND-IDENTITY-2

Tourism Branding

Tourism Branding

Technology Branding

Technology Branding

The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

Testimonials

What Design Taxi Had to Say

"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
https://www.risingabovethenoise.com/testimonials/design-taxi/

As seen in Forbes.com

“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.”
Forbes.com
Award-winning branding, rebranding and package design
2013-06-21T10:07:32-05:00
“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.” Forbes.com
https://www.risingabovethenoise.com/testimonials/forbes-com/

As Seen in Firmology

“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
Firmology
Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
https://www.risingabovethenoise.com/testimonials/as-seen-in-firmology/

El Paso Chile Company

"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.”
P.K. - President, El Paso Chile Company
Award-winning branding, rebranding and package design
2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
https://www.risingabovethenoise.com/testimonials/el-paso-chile-company/

One of the best branding minds and talents in business today

"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.”
New York celebrity skin care expert, Joanna Vargas
Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
https://www.risingabovethenoise.com/testimonials/one-of-the-best-branding-minds-and-talents-in-business-today/
0
Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

The secrets behind explosive growth

What to do when you're not Joe Rogan
Luxury Brand Success for Nimbl
Why Branding Matters to an Australian Company
the perfect brand extension
serving customers the right way
Rebranding a Company: Woof! Woof!

Subscribe to my Branding Insights email and get my Free E-Book on Branding


You Know You Want To...
Copyright © 2022 · COPYRIGHT DBD INTERNATIONAL, LTD. ALL RIGHTS RESERVED · Privacy Policy · Log in

...