Any brand can increase traffic. The true challenge is attracting the right public. “Ours is not a volume-based business, it is a quality-based business” ...
21 Fearless Brands That Flaunted Clarity Over Noise
"The key to generating loyalty and rising above the general noise seems to be all about creating and authentic voice." Richard Branson Clarity is one of those ...
3 Secrets to Launching a Brand Revolution
“The purpose of life... is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” Ralph Waldo ...
“Make the Logo Bigger”: The Branding Sequel from Hell
(The following, while fictional, is based on real-life observations.) So, the client emailed me back, “Looks good. Now, could we make the logo bigger?” Oh ...
IS YOUR BRAND A ME-TOO BRAND?
A previous version of this article was originally published on Fast Company. "Don’t waste time living someone else’s life. Stay hungry. Stay Foolish." ...
How a New Logo Reintroduced a Co-op to its 66,000 Members
"In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further ...
Helping a Startup Avoid this Most Common Branding Pitfall
Most startups (over 97% by actual experience) begin with a fundamental flaw. It's the first inclination commonly driven by the thrill and enthusiasm of ...
“How the Wrong Logo Nearly Destroyed My Marriage”
"You can't save souls in an empty church.... And you can't bore people into buying your product." David Oglivy. (This slightly embellished but true story ...
