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Award-winning branding, rebranding and package design

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Rising above the noise with David Brier

legacy chocolates

Yummy Yummy in my Tummy

Anatomy of a Winning Package Design

β€œDon’t wreck a sublime chocolate experience by feeling guilty. Chocolate isn’t like premarital sex. It will not make you pregnant. And it always feels good.” ― Lora Brody “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from …

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Tina Fey and David Brier on making an ugly brand a beautiful thing

The 3 Things Tina Fey Taught Us About Package Design

Tina Fey is a woman of many talents. Comedian. Actress. Writer. SNL alumna. New York Times Best-selling author. But package designer? Lemme explain. Tina has made mental and emotional disconnects a work of art. Anxiety and quirks as something to be cherished. Politicians as something to be laughed at with friends. So have any of …

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Chocolate branding and promotion and how to do it right

How I Increased Sales 300% in 30 Days of This Chocolate Company

Many entrepreneurs have asked me how I increased sales 300% of Legacy Chocolates. I had to ask myself, “With all the decades of chocolate marketing, how do you attempt to rise above the noise?” The only options I came up with were: Add to the noise, or rise above it. There was no third option, …

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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