What if there were a "perfect brand strategy"? One that would outsmart the most misguided notions of what it took to win? Well, not too long ago, I told a CEO, ...
How To Make Competitors Irrelevant
Many talk about how to make competitors irrelevant. Few provide the roadmap. Here's the roadmap. There is an epidemic in business today: It goes like ...
How Do You Start Selling a Lot More?
"Start selling a lot more" is what most CEOs, brand managers, entrepreneurs and startups figure is the answer to almost any business problem. That's true but ...
The #1 Tool Your Brand’s Not Using
In this important keynote, I discuss the #1 tool your brand's not using. In this beautiful setting by the Adriatic Sea across from Croatia, I delivered two ...
Copy This. I Dare You.
“…if you’re a copycat, you can never keep up. You’re always in a passive position. You never lead; you always follow. You give birth to something that’s already ...
Are “Facts” Killing Your Brand?
Many articles have been written about various factors that are killing your brand. Brands are not in the "reciting facts" business any more than a restaurant ...
This Unusual Trigger When Building Your Brand Story
Building your brand story is one of the biggest challenges companies face. The foundation of one's brand is NOT built on what we make, nor what we sell or ...
Branding 101: Ability to Pivot
Ability to pivot is a fundamental skill amongst the best brands and creators in the world. "All a pivot is is a change in strategy without a change in ...
Influencer Marketing Strategy: Becoming a Wrecking Ball
Influencer Marketing Strategy is one of those phrases and objectives that comes up pretty frequently amongst CEOs, brands, marketing departments, and ...
3 Tested “Reputation Weapons” Every Brand Needs to Win
Every industry has what we all know as reputation baggage. The type of baggage we all know as history, habits, “rep,” and, the worst of all, preconceived ...
A Brander’s Guide to the Universe in 4 Minutes
Recently, I discovered a client who didn’t have — nor understand the role and importance of — a brand story. Stories add meaning, life, sustenance, and ...
Why Did Your Brand Stop Working?
In today's One Minute Wednesday, I tackle Why Do Brands Quit? and Why Did Your Brand Stop Working? Let's ask this horrible but true question: why do so many ...
Is This The Controversial Secret to Greatness?
“Greatness is the result of visionaries who persevere, focus, believe, and prepare. It is a habit, not a birthright.” ― Lewis Howes, The School of ...
The #1 Trait Great Leaders, Entrepreneurs, and Artists Share
Great leaders share a common trait: a fascination with why things are. They don't wait for things, or events or discoveries to reach out to them. This is ...
The Secret to Brands That Seem to Change the World
Ever wonder how some companies and organizations seem to have a knack and ability on how to change the world? Why can some inferior products outperform ...
Why Certain Designs Work and Others Fail? (in 60 seconds)
Companies and brands struggle with (and often wonder) why certain designs work. There’s an art and science to design. Getting it wrong loses you more than ...
Go Ahead, Text While Reading This Article. I Dare You. (The Myth of Multitasking.)
Multitasking. It kills productivity faster than a strict diet of decaf coffee and potato chips. So, before you read this post, decide you're not going to ...
Knowing When to Rebrand: One Industry Learns a Big Lesson
When to rebrand? It’s one of the vital questions one needs to know in growing any company. In an ironic twist of events, this famous quote assigned to ...
How Busy Brands (Really) Fail—in 60 Seconds
Busy brands. Frantic lives. Overfilled inboxes. Exhausted lifestyles. My friend Daymond John wrote something brilliant in describing his new book, Rise and ...
How to Know If Your Brand is Playing to Your Strengths?
Below is Episode 13 of One Minute Wednesday and it has everything to do with making a measurable dent, intelligently playing to your strengths, maximizing your ...
What is Innovation? (and the Problem with History and Old Habits)
Several years ago, I wrote and narrated a video called "What is Innovation?" Years later in this newest episode of One Minute Wednesdays, I state, "History ...
How to Make Sure Your Brand’s Not One French Fry Short of a Happy Meal
Have you ever felt you or your brand is one french fry short of a happy meal? Every brand I know, every entrepreneur I know, every startup I know, wants to ...
