Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
In an age where top Hollywood stars are readily available on streaming services, it is interesting to see one such star choose traditional methods to promote his latest movie. âTraditional methodsâ every entrepreneur can use for their own brands and businesses. At 59 years old, Tom Cruise shows what itâs like to marry branding, buzz, …
An entrepreneur became a millionaire by building a tribe? Yes, it’s true. At age 28, Tony Whatley started his first side business while working a full-time career. Within two years, he was earning more than his salary. At age 34, he sold that business and became a multi-millionaire. Since then, he started other companies. Now …
What if there were 7 simple ways to master storytelling instantly? There is. When I was young, I never was never troubled wondering “How Do You Master Storytelling?” (my attention was on girls, let’s be honest). Yet as a young lad, I loved it when my mom came to me and told me a bedtime …
How vital is the importance of branding? Just ask Steve Griggs, one of New York City’s premier landscapers who is now a regular on Bravo’s hit TV series, Backyard Envy. Or Derek De Vette who is at the top of his game as a premier PR expert and event producer for some of the world’s top …
It’s a question Claude Silver, Chief Heart Officer at VaynerMedia (supporting the heartbeat of the 800+ employees at Gary Vaynerchuk’s agency) is asked, “Why People Matter in Business?” After all, Claude was chosen by Gary to do internally for the Vayner culture what Gary was doing out in the world. Recently, in a heart-to-heart LinkedIn …
Want to get the attention of a CEO? Tell them you’ll help them build an unstoppable business. That’s one thing Iâve found in 40 years of working with CEOs to build their brands: they want to build an unstoppable business. Thatâs what Brad Wendkos envisioned when he started building his empire that now boasts 2 …
This is the best business advice for entrepreneurs. Especially in these challenging times. The Best Business Advice I Could Share with You Today It was the result of a discussion with a colleague. The result is this video message: This is why I believe in entrepreneurs. The CEO with a vision. The leader who refuses …
Those who work from home need to remember one thing: working from home doesnât define us. Itâs something we define. Just like a canvas doesnât determine whether a painting will be a masterpiece. Just like a piano doesnât dictate what type of song youâll compose. Or a language determining what kind of screenplay or book …
âYour brand sucks,â is one of the worst versions of feedback one can get. Yet, every day, inferior products outperform superior products. Inferior professionals outperform superior professionals. Inferior services outperform superior services. HOW is this possible? Youâre blowing a lot of hot air while getting a big head in the process. Brand Rehab: Stop Drinking …
No more excuses. That’s the most common trait you find amongst those who excel. In fact, I dedicated an entire One Minute Wednesday to this topic. âItâs every companyâs job to determine whether they have a brand or merely an idea. This applies to the single person as well as to an organization.â Dream Are …
Evidence you’ve encountered one or more toxic people: “I feel like I’ve been run over by a truck.” “I’ve lost my passion.” “This industry sucks.” Toxic People Destroy Dreams We’ve each felt that, and wondered what the hell happened? Even Gary Vaynerchuk has talked about “toxic people” yet too many of us let people like impact …
What if there were a “perfect brand strategy”? One that would outsmart the most misguided notions of what it took to win? Well, not too long ago, I told a CEO, “Nobody’s entitled to anything.” It wasn’t an unusual discussion. In fact, it’s become too common: it’s what I call “the Entitlement Epidemic.” Does Your …
Many talk about how to make competitors irrelevant. Few provide the roadmap. Here’s the roadmap. There is an epidemic in business today: It goes like this: How do I do less and get more? How do I spend less, but make sure that I get more back? The answer in business is not to economize …
“Start selling a lot more” is what most CEOs, brand managers, entrepreneurs and startups figure is the answer to almost any business problem. That’s true but unsustainable unless you tackle something that is the foundation of all growth. Find Out Where Your Brand REALLY Lives Gary Vaynerchuk said: âEvery human being is a media company. …
In this important keynote, I discuss the #1 tool your brand’s not using. In this beautiful setting by the Adriatic Sea across from Croatia, I delivered two keynote speeches to an incredible group of professionals. In this excerpt, I specifically cover the two sides to your brand that are not being maximized to strengthen your …
ââŚif youâre a copycat, you can never keep up. Youâre always in a passive position. You never lead; you always follow. You give birth to something thatâs already behind the timesâjust a knockoff, an inferior version of the original. Thatâs no way to live.â â Jason Fried, New York Times bestseller, Rework Authentic branding is about …
Many articles have been written about various factors that are killing your brand. Brands are not in the “reciting facts” business any more than a restaurant is in the “listing of ingredients” business. For too many brands, facts are a crutch as John Lennon said so well, “Reality leaves a lot to the imagination.” Brands must …
Building your brand story is one of the biggest challenges companies face. The foundation of one’s brand is NOTÂ built on what we make, nor what we sell or the services we provide. The actual foundation though is invisible to the casual observer. Itâs something based on human nature, something based on why we love stories …
Ability to pivot is a fundamental skill amongst the best brands and creators in the world. “All a pivot is is a change in strategy without a change in vision.” Eric Ries, New York Times bestselling author, The Lean Startup The astute author continues, “Whenever entrepreneurs see a new way to achieve their vision â …
Influencer Marketing Strategy is one of those phrases and objectives that comes up pretty frequently amongst CEOs, brands, marketing departments, and entrepreneurs. When I see influencers making their mark, that mark is made in definitive ways. Theyâre not wishy-washy. Theyâre not tentative. Theyâre not domineering. Theyâre open-minded to better options. In fact, theyâre committed to …
Every industry has what we all know as reputation baggage. The type of baggage we all know as history, habits, ârep,â and, the worst of all, preconceived notions before you have ever shown up. Thatâs like someone whoâs known your older siblings to make up their mind of you, your ideas, your values, and your …
Recently, I discovered a client who didnât have â nor understand the role and importance of â a brand story. Stories add meaning, life, sustenance, and relevance to⌠everything. A story is like air: itâs everywhere. As a result, itâs this âinvisibleâ component that can become something we forget about. Yet, without air, youâre not alive. …
In today’s One Minute Wednesday, I tackle Why Do Brands Quit? and Why Did Your Brand Stop Working? Let’s ask this horrible but true question: why do so many brands: STOP innovating? STOP proudly selling? STOP growing? STOP staying true to their purpose? In today’s episode, I give you an exact tool to overcome and obliterate …
âGreatness is the result of visionaries who persevere, focus, believe, and prepare. It is a habit, not a birthright.â â Lewis Howes, The School of Greatness There’s New York Times bestseller Lewis Howes dropping a knowledge bomb, and in this way, Lewis is helping celebrate the 20th episode of One Minute Wednesday. I love the …
Great leaders share a common trait: a fascination with why things are. They don’t wait for things, or events or discoveries to reach out to them. This is the topic of Episode 18 of One Minute Wednesday. Look at Elon Musk, Steve Jobs, The Beatles, Thomas Edison, Michael Jordan, Martin Luther King, and many others. …
