How vital is the importance of branding? Just ask Steve Griggs, one of New York City's premier landscapers who is now a regular on Bravo's hit TV series, ...
Claude Silver of VaynerMedia and I Tackle Why People Matter in Business
It's a question Claude Silver, Chief Heart Officer at VaynerMedia (supporting the heartbeat of the 800+ employees at Gary Vaynerchuk's agency) is asked, "Why ...
How Did This One CEO Build an Unstoppable Business?
Want to get the attention of a CEO? Tell them you'll help them build an unstoppable business. That's one thing I’ve found in 40 years of working with CEOs to ...
This is The Best Business Advice for Entrepreneurs
This is the best business advice for entrepreneurs. Especially in these challenging times. The Best Business Advice I Could Share with You Today It was ...
3 Must-see Videos If You Work From Home
Those who work from home need to remember one thing: working from home doesn’t define us. It’s something we define. Just like a canvas doesn’t determine ...
If You Think Your Brand Sucks, You’re Making One of These 5 Mistakes
“Your brand sucks,” is one of the worst versions of feedback one can get. Yet, every day, inferior products outperform superior products. Inferior ...
Finish What You Started (No More Excuses)
No more excuses. That's the most common trait you find amongst those who excel. In fact, I dedicated an entire One Minute Wednesday to this topic. “It’s every ...
Are Toxic People Killing Your Brand? A 2020 Strategy
Evidence you've encountered one or more toxic people: "I feel like I've been run over by a truck." "I've lost my passion." "This industry ...
The Perfect Brand Strategy That Always Works
What if there were a "perfect brand strategy"? One that would outsmart the most misguided notions of what it took to win? Well, not too long ago, I told a CEO, ...
How To Make Competitors Irrelevant
Many talk about how to make competitors irrelevant. Few provide the roadmap. Here's the roadmap. There is an epidemic in business today: It goes like ...
How Do You Start Selling a Lot More?
"Start selling a lot more" is what most CEOs, brand managers, entrepreneurs and startups figure is the answer to almost any business problem. That's true but ...
The #1 Tool Your Brand’s Not Using
In this important keynote, I discuss the #1 tool your brand's not using. In this beautiful setting by the Adriatic Sea across from Croatia, I delivered two ...
Copy This. I Dare You.
“…if you’re a copycat, you can never keep up. You’re always in a passive position. You never lead; you always follow. You give birth to something that’s already ...
Are “Facts” Killing Your Brand?
Many articles have been written about various factors that are killing your brand. Brands are not in the "reciting facts" business any more than a restaurant ...
This Unusual Trigger When Building Your Brand Story
Building your brand story is one of the biggest challenges companies face. The foundation of one's brand is NOT built on what we make, nor what we sell or ...
Branding 101: Ability to Pivot
Ability to pivot is a fundamental skill amongst the best brands and creators in the world. "All a pivot is is a change in strategy without a change in ...
Influencer Marketing Strategy: Becoming a Wrecking Ball
Influencer Marketing Strategy is one of those phrases and objectives that comes up pretty frequently amongst CEOs, brands, marketing departments, and ...
3 Tested “Reputation Weapons” Every Brand Needs to Win
Every industry has what we all know as reputation baggage. The type of baggage we all know as history, habits, “rep,” and, the worst of all, preconceived ...
A Brander’s Guide to the Universe in 4 Minutes
Recently, I discovered a client who didn’t have — nor understand the role and importance of — a brand story. Stories add meaning, life, sustenance, and ...
Why Did Your Brand Stop Working?
In today's One Minute Wednesday, I tackle Why Do Brands Quit? and Why Did Your Brand Stop Working? Let's ask this horrible but true question: why do so many ...
Is This The Controversial Secret to Greatness?
“Greatness is the result of visionaries who persevere, focus, believe, and prepare. It is a habit, not a birthright.” ― Lewis Howes, The School of ...
The #1 Trait Great Leaders, Entrepreneurs, and Artists Share
Great leaders share a common trait: a fascination with why things are. They don't wait for things, or events or discoveries to reach out to them. This is ...
The Secret to Brands That Seem to Change the World
Ever wonder how some companies and organizations seem to have a knack and ability on how to change the world? Why can some inferior products outperform ...
Why Certain Designs Work and Others Fail? (in 60 seconds)
Companies and brands struggle with (and often wonder) why certain designs work. There’s an art and science to design. Getting it wrong loses you more than ...
Go Ahead, Text While Reading This Article. I Dare You. (The Myth of Multitasking.)
Multitasking. It kills productivity faster than a strict diet of decaf coffee and potato chips. So, before you read this post, decide you're not going to ...
