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How brands outshine, outlast and outperform their competition
Entrepreneurs, innovators and artists rule the world. Yet few people even know the actual definition for the word: Entrepreneur: A person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk. [Random House Unabridged Dictionary] To me, that’s the definition of living. Of being relevant professional and as a brand. Of …
(If you’re in a rush, just scroll down and watch the video below.) It’s that time of the year to give thanks and to give back. Who Is This For? Frankly it’s painful to see superior companies and their brands outperformed by inferior products and services that simply have better branding and marketing. Obviously if …
I love writing for Fast Company. My editor rocks and is an SEO genius. FC is a great venue because the readers are my public: entrepreneurs, rebels, movers, innovators, geniuses, dot-connectors and leaders who zig when others zag and avant-gartistsâ„¢ (new made-up word) who can unleash the hidden gems that others overlook and miss. You can …
