Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
While I am not a fan of the term âYouTube Guru,â when the shoe fits⌠What if you could get inside the mind of someone whoâs gotten 300 million views online? Who, in the last month, has gotten over 55 million views online? Thatâs exactly what I am sharing with you in today’s brand-new video interview. …
Have you ever wondered how to wisely choose every brand move before you made it? I did too. Then I got a call from a podcaster who was recommended to me by my buddy Ted Rubin. Dr. JĂźrgen Strauss is a transformational marketing strategist, podcaster, speaker, chief innovator, and founder of Innovabiz who partners with innovative, …
Winning brands have a mindset. A mindset that eliminates all excuses â “all the reasons we ainât as great as we aspire to be.” This mindset punctures the lies weâve been fed. This line of questioning demanded I ask (and answer) this question: Whatâs the winning mindset of those who truly lead and unwaveringly serve? …
If you have a business today, you’ve experienced “shiny object syndrome.” One site defines it this way: “a disease of distraction, and it affects entrepreneurs specifically because of the qualities that make them unique. … It’s called shiny object syndrome because it’s the entrepreneurial equivalent of a small child chasing after shiny objects.” Focus. Yeah, …
The problem with most 2019 business predictions is they attempt to look into some “secret crystal ball” and come out with some prophetic wisdom we’d expect to hear from the lips of Yoda. 2019 Business Predictions and The Worst Way to Predict the Future We’ve all heard the quote, âThe best way to predict the future …
The 3 worst words in branding are Obscurity. Anonymity. Mediocrity. These words form what I call âThe Bermuda Triangle of Branding Deathâ and they form the hell known as blending in. Itâs as true for existing brands as it is for product launches. Your Brand Has Haters? No Problem. This is your actual problem. If …
Branding and being on Linkedin are not two phrases I would have put together 12 months ago. Like Pouring Gasoline on an Already Raging Fire But quite a bit has changed at LinkedIn. Similar to a teenager suddenly realizing they have the influence, impact, career options, and more opportunities as an adult, LinkedIn has suddenly …
Who would have thought, after 132 years as a staple on the retail landscape that we would ever see the death of Sears? What this is, in fact, is the study of how a retail legend stopped doing what made it successful in the first place only to be crushed by a newer company (using its …
I am excited to share this new brand video where I tackle this UK designer who “hijacked my book.” âGood artists copy, great artists steal.â Pablo Picasso So, yes, it happened: my book was hijacked by a UK designer. I’ve already shared with you what book owners of Brand Intervention have shared with me. So let …
I covered a vitally important strategy in Brand Intervention: that in every brand, there exist 2 sides every brand needs to master if it wishes to grow, sustain that growth, and maintain its relevance. It has to do with expectations which I have covered a lot in previous articles and videos. But more importantly, it …
Here is a new podcast interview which warrants some context to frame this properly: Colin Morgan is a former professional golfer who spent 3 years pursuing his passion of reaching the PGA Tour. Somewhere along that journey, he caught the podcast bug and the only cure? “More cowbell…” Today, Colin hosts his popular 5-day-a-week podcast, …
A David Brier Interview was one thing that Dennis Brown (LinkedIn rock star, 7X INC 500 recipient, and host of The Growth Experts podcast) didn’t have on his resume. Until August 2018. The David Brier Interview: Peeled Back Dennis is an astute business person who is very results-oriented and sales driven. As a result, he …
Is Your Brand Dispensable? Does your brand never have the top-of-mind presence it should have especially when customers and clients are ready to buy? Or worse, is it only sought out as a last option? Part of this comes down to what I call the holy trifecta of branding consisting of three factors. These factors …
Rebranding challenges result from using wrong reasons to start a rebrand or arbitrary (questionable at best) criteria. For example: Someone new comes into the company and decides to change the brand to match “the way things worked in my previous company” (without observing what’s working in the new company) Someone simply has a hunch “we …
There is a great confusion amongst companies between sales and branding. It’s like not knowing the difference between the knife and the fork, even though both are utensils. Gary Vaynerchuk said it very well, âThe difference between branding and sales is simple. Are you trying to convert or are you trying to create an experience? …
Why is it so many tell us (if we want to make a dent in the world, make customers take notice, or drive others to action) that we need to create a brand story? âNo matter who you are or what your profession is â whether youâre an entrepreneur or in sales or a designer …
Have you ever felt you or your brand is one french fry short of a happy meal? Every brand I know, every entrepreneur I know, every startup I know, wants to defiantly stand out. So imagine how I felt when I discovered several people on Amazon referring to my new book, Brand Intervention, as “the …
There is one branding question I ask every client. It consists of 8 words: “Tell me why, I the customer, should care.” No matter the answer, this is followed by one additional question consisting of 10 words: “Why do I know they’d tell me the same thing?” Those 18 words, stop clients in their tracks, …
While “disrupting your industry” has just about become a cliche, there is truth to the concept. I’ll explain. I love the lists that Vala Afshar of Salesforce regularly shares on his twitter feedâfrom âhigh performing teamsâ to âinnovationââthey always provide great insights on progress, momentum, and organizational change. Disrupting Your Industry Before this year’s Super …
The podcast is becoming today’s personal radio station. A podcast is portable. They don’t take up much room. You can interrupt them when you need to, you don’t have to take them out for a walk at odd times of the day to “take care of business,” and they don’t get upset. So think how …
One of the challenges all brands face is how to keep customers. So why do so many brands take actions designed to repel customers â embracing monotony and middle-of-the-road predictability â so customers end up looking elsewhere to discover something new? We all know the work involved in first converting a prospect into a customer. …
Growth. It’s the watchword for Venture Capitalists, investors, Sharks on Shark Tank and any CEO worth his 401K. In June 2010, Stu Sjouwerman sold Sunbelt Software and retired. For 5 days. That was the end of his retirement and the beginning of his next company. Six years later, Stu’s new company, KnowBe4, did this: “We …
Entrepreneurs, innovators and artists rule the world. Yet few people even know the actual definition for the word: Entrepreneur: A person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk. [Random House Unabridged Dictionary] To me, that’s the definition of living. Of being relevant professional and as a brand. Of …
If you’re in a rush to watch the video, scroll down to watch it now. Recently, I was invited to participate in an upcoming Forbes interview on iBlab. As part of that, I decided to invite sales expert, international speaker and best-selling author Grant Cardone who graciously agreed. It was my first opportunity to meet the …
(If you’re in a rush, just scroll down and watch the video below.) It’s that time of the year to give thanks and to give back. Who Is This For? Frankly it’s painful to see superior companies and their brands outperformed by inferior products and services that simply have better branding and marketing. Obviously if …
