Have you ever wondered how to wisely choose every brand move, before you made it? I did too. Then I got a call from a podcaster who was recommended to me ...
How To Be Great — The Vital Mindset of Winning Brands
Winning brands have a mindset. A mindset that eliminates all excuses — "all the reasons we ain’t as great as we aspire to be." This mindset punctures the ...
Ch-ch-ch-ch-changes (A Cure for Shiny Object Syndrome)
If you have a business today, you've experienced "shiny object syndrome." One site defines it this way: "a disease of distraction, and it affects ...
The Problem with 2019 Business Predictions
The problem with most 2019 business predictions is they attempt to look into some "secret crystal ball" and come out with some prophetic wisdom we'd expect to ...
The 3 Worst Words in Branding and Product Launches
The 3 worst words in branding are Obscurity. Anonymity. Mediocrity. These words form what I call “The Bermuda Triangle of Branding Death” and they form the ...
Why Did This Video Get Over 34K Views on LinkedIn?
Branding and being on Linkedin are not two phrases I would have put together 12 months ago. Like Pouring Gasoline on an Already Raging Fire But quite a ...
What Really Led to the Death of Sears?
Who would have thought, after 132 years as a staple on the retail landscape that we would ever see the death of Sears? What this is, in fact, is the study of ...
Brand Video Reveals “The Day My Book Was Hijacked by a UK Designer”
I am excited to share this new brand video where I tackle this UK designer who "hijacked my book." “Good artists copy, great artists steal.” ...
The 2 Sides Every Brand Needs to Grow
I covered a vitally important strategy in Brand Intervention: that in every brand, there exist 2 sides every brand needs to master if it wishes to grow, sustain ...
New Podcast: Stepping Out of Obscurity
Here is a new podcast interview which warrants some context to frame this properly: Colin Morgan is a former professional golfer who spent 3 years pursuing ...
David Brier Interview on The Real Reason Brands Differentiate
A David Brier Interview was one thing that Dennis Brown (LinkedIn rock star, 7X INC 500 recipient, and host of The Growth Experts podcast) didn't have on his ...
Is Your Brand Dispensable? (And What To Do About It)
Is Your Brand Dispensable? Does your brand never have the top-of-mind presence it should have especially when customers and clients are ready to buy? Or ...
The 5 Biggest Rebranding Challenges, Broken Down
Rebranding challenges result from using wrong reasons to start a rebrand or arbitrary (questionable at best) criteria. For example: Someone new comes into ...
The Vital Difference Between Sales and Branding (in 60 Seconds)
There is a great confusion amongst companies between sales and branding. It's like not knowing the difference between the knife and the fork, even though ...
Is This What You Need to Create a Brand Story Customers Actually Care About? (in 60 Seconds)
Why is it so many tell us (if we want to make a dent in the world, make customers take notice, or drive others to action) that we need to create a brand ...
How to Make Sure Your Brand’s Not One French Fry Short of a Happy Meal
Have you ever felt you or your brand is one french fry short of a happy meal? Every brand I know, every entrepreneur I know, every startup I know, wants to ...
The #1 Branding Question I Ask Every Client in 60 Seconds
There is one branding question I ask every client. It consists of 8 words: "Tell me why, I the customer, should care." No matter the answer, this is followed ...
The 5 Secrets to Disrupting Your Industry in 60 Seconds
While "disrupting your industry" has just about become a cliche, there is truth to the concept. I'll explain. I love the lists that Vala Afshar of Salesforce ...
The Logo Geek Interview: The British Invasion Podcast
The podcast is becoming today's personal radio station. A podcast is portable. They don't take up much room. You can interrupt them when you need to, you ...
How to Keep Customers Engaged (and Loyal) in 60 seconds
One of the challenges all brands face is how to keep customers. So why do so many brands take actions designed to repel customers — embracing monotony and ...
From Idea to $100 Million Company in 6 Years: The CEO Behind It
Growth. It's the watchword for Venture Capitalists, investors, Sharks on Shark Tank and any CEO worth his 401K. In June 2010, Stu Sjouwerman sold Sunbelt ...
Why Do Certain Brands Succeed in Today’s Economy? (video)
Entrepreneurs, innovators and artists rule the world. Yet few people even know the actual definition for the word: Entrepreneur: ...
27 Minutes Under the Microscope with the World’s #1 Sales Expert
If you're in a rush to watch the video, scroll down to watch it now. Recently, I was invited to participate in an upcoming Forbes interview on iBlab. As ...
What’s Killing Your Brand? Live Q&A Session, Dec 4th
(If you're in a rush, just scroll down and watch the video below.) It's that time of the year to give thanks and to give back. Who Is This For? Frankly ...
A Brand is Like Shampoo (for Anyone with a YouTube Channel)
As many of you know, I see things differently. Like when I wrote my Fast Company post proving how "Design is Like Underwear." (See the video here). And while ...
