Ask any company and you'll find four things they all seek to master: Branding. Innovating. Disruption. Success. Amongst the best marketing strategies for ...
The 2 Ways To Survive Going in the Shark Tank
In business and in the Shark Tank, the Sharks tend to be pretty smart. More generally, a shark is one who is savvy, knows the lay of the land and has ...
The Perfect Brand Strategy That Always Works
What if there were a "perfect brand strategy"? One that would outsmart the most misguided notions of what it took to win? Well, not too long ago, I told a CEO, ...
Life One Year After Publishing My #1 Amazon Bestseller
One year ago, I published what became a #1 Amazon bestseller within 2 days of going live, specifically a breakthrough book on branding for every business and ...
Why Did This Video Get Over 34K Views on LinkedIn?
Branding and being on Linkedin are not two phrases I would have put together 12 months ago. Like Pouring Gasoline on an Already Raging Fire But quite a ...
Are “Facts” Killing Your Brand?
Many articles have been written about various factors that are killing your brand. Brands are not in the "reciting facts" business any more than a restaurant ...
3 Tested “Reputation Weapons” Every Brand Needs to Win
Every industry has what we all know as reputation baggage. The type of baggage we all know as history, habits, “rep,” and, the worst of all, preconceived ...
