Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
So, you’re working from home? Me too. Yet with all of the adapting, some things are eternally true: music is powerful. So is creativity. (And you don’t have to be Tom Cruise in your underwear to have a good time.) Here are three videos of musical artists covering originals from other artists. Each is a timeless …
No more excuses. That’s the most common trait you find amongst those who excel. In fact, I dedicated an entire One Minute Wednesday to this topic. “It’s every company’s job to determine whether they have a brand or merely an idea. This applies to the single person as well as to an organization.” Dream Are …
Thought leadership. Everyone wants it. Few attain it. Yet thought leaders have become the disruptors, the non-conformists, and superhero rock stars of today. Gary Vaynerchuk. Tim Ferris. Simon Sinek. Seth Godin. Daymond John. Grant Cardone. And others. But what is everyone really seeking when they see one of these superstars? Attention? Likes? Adoration? Followers? …
Ralph Lauren is an American icon and a successful lifestyle brand. “Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever.” ― Ralph Lauren For those unfamiliar, Ralph Lauren is an American fashion designer, philanthropist, and business executive worth an estimated $6.3 billion. An American Icon In The …
Ask any company and you’ll find four things they all seek to master: Branding. Innovating. Disruption. Success. Amongst the best marketing strategies for businesses, both large and small, there are: the gems, the gold nuggets, the business advice you can’t afford to not follow. FACT: how marketing works in the world today has gone through …
In business and in the Shark Tank, the Sharks tend to be pretty smart. More generally, a shark is one who is savvy, knows the lay of the land and has definitive expertise. But its all expertise equal? Experts: At What Price? 50 years ago, John Lennon sang, “Expert, textpert, choking smokers. Don’t you think …
What if there were a “perfect brand strategy”? One that would outsmart the most misguided notions of what it took to win? Well, not too long ago, I told a CEO, “Nobody’s entitled to anything.” It wasn’t an unusual discussion. In fact, it’s become too common: it’s what I call “the Entitlement Epidemic.” Does Your …
One year ago, I published what became a #1 Amazon bestseller within 2 days of going live, specifically a breakthrough book on branding for every business and brand that didn’t have time to read another book on branding. Unless you’ve been living under a rock, you know the book: Brand Intervention, 33 Steps to Transform …
Branding and being on Linkedin are not two phrases I would have put together 12 months ago. Like Pouring Gasoline on an Already Raging Fire But quite a bit has changed at LinkedIn. Similar to a teenager suddenly realizing they have the influence, impact, career options, and more opportunities as an adult, LinkedIn has suddenly …
Many articles have been written about various factors that are killing your brand. Brands are not in the “reciting facts” business any more than a restaurant is in the “listing of ingredients” business. For too many brands, facts are a crutch as John Lennon said so well, “Reality leaves a lot to the imagination.” Brands must …
Every industry has what we all know as reputation baggage. The type of baggage we all know as history, habits, “rep,” and, the worst of all, preconceived notions before you have ever shown up. That’s like someone who’s known your older siblings to make up their mind of you, your ideas, your values, and your …
