Ralph Lauren is an American icon and a successful lifestyle brand. “Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style ...
Carpool Standup with Ted Rubin. And Me. Eating chocolate. Drinking espresso. [Video]
Carpool Standup. After 11,000 views on YouTube, I felt it was responsibility to share what happened next. This is not for the weak-willed person, so tread ...
What These 8 Sleeping Positions Say about Your Brand*
Entrepreneurs, CEOs and startups that are obsessed, overstressed and overworked already know that sleeping is one of the most important (yet overlooked) things ...
Is Humor Killing Your Brand? [Video]
What do Arby’s, Go Daddy, Virgin Airways and James Corden know that the rest of us need to learn? Learn from this newest episode of David and Ted Talk ...
The 4 Devils of Branding (Revealed)
We know them as "branding devils." They show up: at the water cooler, at meetings, at brainstorming sessions, at moments of inspiration, at ...
Scent of a Woman: Sarah Silverman’s Unorthodox Brand
I admit it: I have found Sarah Silverman’s unorthodox view of the world amusing over the years embracing the oddities of culture, men, women, politics, and ...
“Make the Logo Bigger”: The Branding Sequel from Hell
(The following, while fictional, is based on real-life observations.) So, the client emailed me back, “Looks good. Now, could we make the logo bigger?” Oh ...
The Amy Schumer School of Branding in 5 Easy Steps
(Or How to be an overnight success in 10 years or less) Amy Schumer is the new “it” girl. She’s the comic who said, “I am a woman with thoughts and ...
The Naked Truth About Branding in 34 Seconds
Branding has gotten desperate. Just to get any attention (whether it's the right type of attention or the incorrect type of attention), brands have resorted ...
And in the End… Happy New Year
"And in the end, the love you take is equal to the love you make...." What could one do to follow "My Holiday Elfie"? The Fab Four and Abbey Road. The ...
The Best Sign to Post on Your Business’ Bathroom Wall
“Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince ...
The Power of Words, Part 14: Legalizing Marinara
If you appreciate words as a tool, or write, or use the language in any way to deliver a stronger, more memorable message, keep reading. Legalize ...
You’re Killing Me With Cliches [Music Video]
Improvised and sung from the heart, this video will change how you see the world and how it sees you. I'd seen one too many people I care about victimized by ...
The One Product Apple Won’t Unveil at This Week’s WWDC
It's Apple's annual World Wide Developers Conference. So when I heard a new language was being introduced, I had high hopes. I figured it was divine ...
Hello, My Name is… (You Really Won’t Believe What I Texted at 4:17am)
Seth Godin on naming: "Innovation involves making something that hasn't been made before, and one way to signal that you're doing something new is to give it a ...
The Inadvertent Selfie
Let me state this for the record: This selfie was not planned. Let me also state for the record: I do not smoke nor do I ride a motorbike. But I do do my ...
Branding is Like Teenage Sex (a @Slideshare Exclusive), Part II
Witness the emotional meltdown this guy experienced after witnessing this latest Slideshare presentation. The response on Slideshare and the Twitterverse to ...
6 Ways Branding is Like Teenage Sex (a Slideshare Exclusive)
Some periods of life are better than others. As good as Hollywood makes teenage life look, those of us who survived it know that it's hyped up much more than ...
Dear Copyblogger, This One’s For You
Through bloodshot and bleary eyes, he muttered, "Whoa dude. This is g-o-o-d stuff..." I'll explain. We're Just a Rock 'n Roll Brand Being a subscriber to ...
What Facebook’s Stupid (and Irresistible) Ads Made Me Do
Ever notice Facebook's impossible-to-ignore (yet often reminiscent of snake oil) ads seen on the right-hand side of your news feed? You know, the ones that ...
Want a More Effective Rebrand? Master This 1 Word (Even Though Most CEOs Are Afraid To)
Want a more effective rebrand? Read on. Rebranding done well (like life and young love) is a dream. Done badly and it results in something only one word ...
Twitter’s Counter-offensive to Facebook’s New Look
It's Facebook's first refresh in years. They modified their logo! What does it mean for the jolly blue giant? And is Twitter taking this lying ...
With YouTube Closing Down, Who Will Win Its 8-Year Competition?
Being the #1 channel for branding and defying gravity, I was so honored to get the call from YouTube advising me about YouTube closing down. I woke up this ...
Is Social Media The Great Pretender? (Video on Rules of Engagement)
I think we all need a pep talk (thank you Kid President). Social media has become one of the most abused channels of communication currently out there. ...
The Holiday Home Video Jimmy Fallon Made for Me
Jimmy Fallon is funny. His interviewing style resembles a kid who's finally been sent on a road trip with their favorite lifelong hero, celebrity or screen ...
