One morning, I checked my email to find an interesting email that had questions about rebranding a company. A dog company to be exact. I replied and soon ...
The Italian Cookie That Changed My World
(The original title of this post was “How an Italian Cookie Became a Noise-canceling Device” but then I thought, that might require too much explanation for ...
How to Instantly Nail the Emotional Sweet Spot of your Customers
We’ve all seen it. A startup begins with a dream, a passion to do something others have missed or overlooked, to offer something better than what we all ...
The Other Important Thing Startups Forget
"My parents always taught me that my day job would never make me rich; it'd be my homework." Daymond John It's the single detail that makes investors cringe ...
Reintroducing a Coffee Legend to a New Generation
Coffee is best when it's fresh. It's not very different for a brand. It's a problem nearly every brand faces as it matures: how to reintroduce their brand to ...
This Last Step That Helps Brands Go Insanely Viral
"90% of branding that is not effective suffers from one of three problems, and nearly 100% of brands miss this last step of branding." Very simply, brands ...
Is Your Brand a Roach Motel? (Brand Failures Explained)
“Money goes in but it never comes out....” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure ...
What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?
To adhere to convention or to boldly go against tradition? That was the question facing this Napa Valley startup. Since their rebrand two years ago, ...
In 2 Minutes and 33 Seconds, This Video Reveals What No Design Firm Will Ever Share With Its Clients
Honestly, you as a client deserve better. Too many good companies waste money or worse — they fail — for an overlooked and absurdly simple reason. (And too ...
Another Shameless Chocolate Adventure (with a Confession)
Chocolate and branding. They're my drugs of choice. It's an obsession, like "50 Shades of Brown".... So when I go to a city that I've not been to before, ...
