Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
One morning, I checked my email to find an interesting email that had questions about rebranding a company. A dog company to be exact. I replied and soon found myself on the phone with Karen Miller, the owner of Highmeadow Farms that makes a premium line of fresh food for dogs, in fact food that …
(The original title of this post was “How an Italian Cookie Became a Noise-canceling Device” but then I thought, that might require too much explanation for anyone who has never gotten lost in the hypnotic moment of divine deliciousness, leaving the outside world to carry on at whatever decibel level it desired. Now, on with …
We’ve all seen it. A startup begins with a dream, a passion to do something others have missed or overlooked, to offer something better than what we all accept as the norm. Then we hit the legendary Wall of Hell: “Let’s describe this, so people really get it.” (Oftentimes, cliches are used and, other times, …
“My parents always taught me that my day job would never make me rich; it’d be my homework.” Daymond John It’s the single detail that makes investors cringe (when it’s missing). And what makes consumers run the opposite direction when it’s absent. It’s that thing we do when we stop, step back and take an …
Coffee is best when it’s fresh. It’s not very different for a brand. It’s a problem nearly every brand faces as it matures: how to reintroduce their brand to new generations. After all, “everybody” knows you, so what’s the problem? It’s that the “everybody” has been handed off to the next generation of consumers who …
“90% of branding that is not effective suffers from one of three problems, and nearly 100% of brands miss this last step of branding.” Very simply, brands should, and deserve to, grow. Going Viral in Real Life: A 300% Jump in Sales is Hard to Ignore I first noticed a pattern when I’d completed the …
“Money goes in but it never comes out….” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure written all over it. I’ve got to say, when he’s not eschewing his “tough love” negotiations, Kevin has some very good one-liners. Is Your Brand Infested? Brand strategies …
To adhere to convention or to boldly go against tradition? That was the question facing this Napa Valley startup. Since their rebrand two years ago, Botanical Bakery has seen sales triple each year. That’s 3Xing of sales the first year after the rebrand and 3Xing that again the second year. Whoa. That killer sales trend is …
Honestly, you as a client deserve better. Too many good companies waste money or worse — they fail — for an overlooked and absurdly simple reason. (And too many potentially great companies get stuck for a very stupid reason shown below.) The video below shows you why. Press play to learn: At 31 seconds, what …
Chocolate and branding. They’re my drugs of choice. It’s an obsession, like “50 Shades of Brown”…. So when I go to a city that I’ve not been to before, I find the best chocolatier in town. This past weekend was Portland, Oregon. Lovely city. Made only more lovely by this one purveyor of chocolate: Cacao. …
