Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
New York City deli sandwiches are legendary. But for one native New Yorker, he remembers from his youth, they were… amazing. So after years of success in his multiple careers (including winning Grammies) and now residing in Massachusetts, he decided he would restore the lost art and science of the aromatic, flavorful intoxication of fresh, steaming …
âHow do you create a killer brand that stands out and attracts a legion of loyal fans and new customers?â âIs there a secret formula?â I am asked this quite a lot. I am asked this by startups, hundred-year-old brands, CEOs, writers for todayâs leading business publications, entrepreneurs and visionaries who are ready to disrupt …
Tea and coffee. They are the two primary contenders for hot beverage consumption with loyal (and often obsessed) fans on both sides. Coffee lovers and espresso enthusiasts on one side. Green and black tea lovers on the other. So how does a brand convey an authentic tea offering when one is known as a purveyor of fine …
(The original title of this post was âHow an Italian Cookie Became a Noise-canceling Deviceâ but then I thought, that might require too much explanation for anyone who has never gotten lost in the hypnotic moment of divine deliciousness, leaving the outside world to carry on at whatever decibel level it desired. Now, on with …
âThose who tell the best stories, win.â Seen on the Web âMake a bold mark. Not a dull impression.â The Internet Emails. Texts. Video ads. TV commercials. Billboards. âAlertsâ on our smart phones (i.e., reminders, calendar events, beacon notifications, push notifications, et al). Itâs endless. Some estimate well over 3,000+ media messages pummel each of …
âRETAIL IS A CUSTOMER BUSINESS. YOUâRE TRYING TO TAKE CARE OF THE CUSTOMERâSOLVE SOMETHING FOR THE CUSTOMER. AND THEREâS NO WAY TO LEARN THAT IN THE CLASSROOM OR IN THE CORNER OFFICEâŚ.â ERIK NORDSTROM, PRESIDENT, NORDSTROM DIRECT So much time is spent to carve out an excellent guest experience in the retail store that we sometimes …
What if I had 7 easy-to-follow steps to dramatically improve your brand? That would be very useful. If you agree, then read on. A few months ago, I started working with the legendary Midwest coffee brand, Dunn Brothers. It was very gratifying to work with a brand with a rich and authentic history. Then, the …
“In France, cooking is a serious art form and a national sport.” Julia Child If you enjoy and brand food, there are two senses that are far more powerful than one’s taste buds: the nose and the eyes. With the nose, it’s the smells, the aromas, the waft of freshly baked bread that put us …
“90% of branding that is not effective suffers from one of three problems, and nearly 100% of brands miss this last step of branding.” Very simply, brands should, and deserve to, grow. Going Viral in Real Life: A 300% Jump in Sales is Hard to Ignore I first noticed a pattern when I’d completed the …
âMoney goes in but it never comes out….â That was uttered by Kevin âMr. Wonderfulâ OâLeary from Shark Tank speaking about a pitch which had brand failure written all over it. I’ve got to say, when heâs not eschewing his âtough loveâ negotiations, Kevin has some very good one-liners. Is Your Brand Infested? Brand strategies …
