Award-winning branding, rebranding and package design

How brands outshine, outlast and outperform their competition

  • Home
  • Start Here
    • About David Brier
    • In The Press
    • Speaking
    • The #1 Alexa Skill on Branding and Rebranding
  • Branding
    • Branding Articles and Portfolio
  • Videos
  • FREE EBOOK – DOWNLOAD YOUR COPY NOW
  • Contact
  • Blog

New York City & The Piled High Club

New York City Deli Branding by David Brier

New York City deli sandwiches are legendary. But for one native New Yorker, he remembers from his youth, they were... amazing. So after years of success ...

Read More »

Filed Under: Branding Blog, Portfolio Tagged With: branding, food branding

3 Branding Secrets that Helped Make Kosher Food Kool

Branding Secrets: Citron and Rose Tavern and Market logo

“How do you create a killer brand that stands out and attracts a legion of loyal fans and new customers?” “Is there a secret formula?” I am asked this ...

Read More »

Filed Under: Design, Portfolio, Rebranding Tagged With: branding, branding secrets, food branding, packaging design

How to Market Tea When You’re Selling Coffee

Tea and Coffee Branding

Tea and coffee. They are the two primary contenders for hot beverage consumption with loyal (and often obsessed) fans on both sides. Coffee lovers and ...

Read More »

Filed Under: Branding Blog, Portfolio Tagged With: branding, coffee, design, food branding, poster, tea

The Italian Cookie That Changed My World

Italian Cookie Heaven

(The original title of this post was “How an Italian Cookie Became a Noise-canceling Device” but then I thought, that might require too much explanation for ...

Read More »

Filed Under: Branding Blog Tagged With: delicious, food branding, food packaging, package design

The Exact Formula I Use to Create Killer Headlines

Killer Headline -- Italian example

“Those who tell the best stories, win.” Seen on the Web “Make a bold mark. Not a dull impression.” The Internet Emails. Texts. Video ads. TV commercials. ...

Read More »

Filed Under: Branding Blog, Portfolio Tagged With: branding, design, food branding, headlines, typography, words

That Crucial First Step in Your Retail Store and Where it (Really) Happens

Retail Branding and Online Branding

“RETAIL IS A CUSTOMER BUSINESS. YOU’RE TRYING TO TAKE CARE OF THE CUSTOMER—SOLVE SOMETHING FOR THE CUSTOMER. AND THERE’S NO WAY TO LEARN THAT IN THE CLASSROOM ...

Read More »

Filed Under: Branding Blog, Uncategorized (Indecision at its Finest) Tagged With: branding, food branding, retail, storytelling

7 Must-read Tips (for anyone demanding an Unstoppable Brand)

Unstoppable branding and package design

What if I had 7 easy-to-follow steps to dramatically improve your brand? That would be very useful. If you agree, then read on. A few months ago, I ...

Read More »

Filed Under: Branding Blog Tagged With: branding, coffee, food branding, packaging

How to Look at Food (so it sells like wildfire)

Donuts Delicious Food

"In France, cooking is a serious art form and a national sport." Julia Child If you enjoy and brand food, there are two senses that are far more powerful than ...

Read More »

Filed Under: Branding Blog Tagged With: food, food branding, photography, rebranding

This Last Step That Helps Brands Go Insanely Viral

Branding and Package Design

"90% of branding that is not effective suffers from one of three problems, and nearly 100% of brands miss this last step of branding." Very simply, brands ...

Read More »

Filed Under: Branding, Branding Blog, Branding Case Studies, Portfolio Tagged With: branding, cooperative, food branding, food packaging, mega co-op, package design, video

Is Your Brand a Roach Motel? (Brand Failures Explained)

“Money goes in but it never comes out....” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure ...

Read More »

Filed Under: Branding Blog, Branding Case Studies, Portfolio Tagged With: brand failure, branding, branding mistakes, burgers, design, food branding, food packaging, package design, rebranding, seth godin, shark tank

Search

What is Branding?

MAGIC OF BRANDING

“DAVID BRIER IS A BRANDING GENIUS” — GRANT CARDONE

David_Brier_WITH_GRANT_CARDONE

First Time? Click Here.

START-HERE-GRAPHIC

Branding, Rebranding & Other Entrepreneurial Strategies

  • Brand Development (5)
  • Brand Identity (6)
  • Brand Leadership (59)
  • Brand Strategy (38)
  • Branding (54)
  • Branding Blog (188)
  • Branding Case Studies (21)
  • Branding Insights (16)
  • Design (16)
  • Design Inspiration (5)
  • Inspiration for Growing Companies (26)
  • Leadership (34)
  • Logo Design (6)
  • Must-read List (11)
  • Package Design (4)
  • Podcasts (13)
  • Portfolio (81)
  • Power of Words (16)
  • Rebranding (31)
  • Seen on Fast Company (10)
  • Seen on Slideshare (6)
  • Social Media (36)
  • Storytelling (89)
  • Tourism Branding (1)
  • Uncategorized (Indecision at its Finest) (27)
  • What is Branding (7)

GET FREE UPDATES

BRANDING INSIGHTS DELIVERED RIGHT TO MY INBOX

I want to join the thousands of smarter businesses and brands that already receive free updates, case studies and smarter strategies to defy gravity and rise above the noise.
* indicates required
Email Format

What Does R.O.I. Really Mean For Your Brand?

David_Brier_on_Great_Branding

Brand Intervention Gallery

Before & After Brand Transformations

Before & After Examples

Package Design

Package Design

Brand Identity

2012-BRAND-IDENTITY-2

Tourism Branding

Tourism Branding

Technology Branding

Technology Branding

The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

Testimonials

What Design Taxi Had to Say

"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
https://www.risingabovethenoise.com/testimonials/design-taxi/

As seen in Forbes.com

“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.”
Forbes.com
Award-winning branding, rebranding and package design
2013-06-21T10:07:32-05:00
“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.” Forbes.com
https://www.risingabovethenoise.com/testimonials/forbes-com/

As Seen in Firmology

“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
Firmology
Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
https://www.risingabovethenoise.com/testimonials/as-seen-in-firmology/

El Paso Chile Company

"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.”
P.K. - President, El Paso Chile Company
Award-winning branding, rebranding and package design
2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
https://www.risingabovethenoise.com/testimonials/el-paso-chile-company/

One of the best branding minds and talents in business today

"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.”
New York celebrity skin care expert, Joanna Vargas
Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
https://www.risingabovethenoise.com/testimonials/one-of-the-best-branding-minds-and-talents-in-business-today/
0
Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

The secrets behind explosive growth

What to do when you're not Joe Rogan
Luxury Brand Success for Nimbl
Why Branding Matters to an Australian Company
the perfect brand extension
serving customers the right way
Rebranding a Company: Woof! Woof!

Subscribe to my Branding Insights email and get my Free E-Book on Branding


You Know You Want To...
Copyright © 2022 · COPYRIGHT DBD INTERNATIONAL, LTD. ALL RIGHTS RESERVED · Privacy Policy · Log in

...