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Is This The Best 7-Day Checklist for Smart Business Rebels?

7-day checklist from Fat Company

I hate posts that offer a 7-day checklist. Why? Because 98% of the time, they're written to give us some shortcut hack, rather than empowering us to think for ...

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Filed Under: Leadership, Must-read List, Portfolio Tagged With: brand strategy, branding, David Brier, fast company, one-minute wednesday

Why Am I in the Netflix Bestseller Alongside Richard Branson and Steve Jobs?

The Netflix Bestseller

The Netflix Bestseller written by the CEO of Netflix and Erin Meyer was remarkable in a number of ways. In my Fast Company column, innovation is a ...

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Filed Under: Leadership, Seen on Fast Company Tagged With: David Brier, fast company, innovation, Netflix, richard branson, steve jobs

Turning Pennies into Billions: The Daymond John Interview

Daymond John Exclusive Interview

Known as “The People’s Shark,” Daymond John is one of the most admired Sharks from the TV show Shark Tank. Before becoming a household name associated with ...

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Filed Under: Branding Blog Tagged With: branding, Daymond John, entrepreneur, fast company, shark tank

How Good Design is Like Underwear: It Supports Without Constricting

Finally, a video (shown below) that answers that age-old question, "How is Design Like Underwear?" Good design and branding (as well as social media and user ...

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Filed Under: Branding Blog, Branding Insights Tagged With: branding, design, entrepreneur, fast company, startups

Short But Powerful (Like Some of My Closest Friends)

Think of this as the Danny DeVito of blog posts (aka short but powerful). Friday of last week, Fast Company featured my newest Venn Diagrams of why we love ...

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Filed Under: Branding Blog, Seen on Fast Company Tagged With: brand value, branding, fast company, info graphic, venn diagram

My YouTube 2013 Rewind: From Innovation to Becoming a Grandpa

YouTube Rewind 2013 : The Ultimate Video Review

2013 was the year of videos. From Miley Cyrus' Wrecking Ball to the viral "Girls Don't Poop" PooPourri video (which has exceeded 20 million views), it's the ...

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Filed Under: Branding Blog Tagged With: 2013, branding, fast company, super bowl, video, youtube, YouTube channel

What’s Killing Your Brand? Live Q&A Session, Dec 4th

Don't let your brand die this holiday season

(If you're in a rush, just scroll down and watch the video below.) It's that time of the year to give thanks and to give back. Who Is This For? Frankly ...

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Filed Under: Branding Blog Tagged With: branding, David Brier, Daymond John, fast company, interview, Joanna Vargas, slideshare, social media, startup, video, youtube

Shark Tank Radar: A Shark, a Rabbi & a Cheesehead

Daymond John and friends

Thursday, something magical happened. Some might say a miracle. I've written about Daymond John and Shark Tank  for Fast Company as well as here and here and ...

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Filed Under: Branding Blog Tagged With: branding, celebrity, Daymond John, fast company, inspiration, keynote, shark tank, success, what is branding

The Lucky Break J.C. Penney Needed (and How Your Brand Can Benefit from Its Mistakes)

What is branding? J.C. Penney's woes may have the answer.

In my Fast Company blog, I discuss the nearly $1 billion dollar loss J.C. Penney had in 2012. I also discuss the ignorantly shortsighted comments by ...

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Filed Under: Branding Blog, What is Branding Tagged With: Abercrombie & Fitch, Advertising, brand failure, brand leadership, brand strategy, branding, branding mistakes, branding tools, design, fast company, J.C Penney

“Honey, I Shrunk the Brand…”

How going small means big business

What do espresso, author Tim Ferriss (of #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek), Greek yogurt category leader ...

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Filed Under: Branding Blog, Seen on Fast Company Tagged With: brand leadership, branding, branding tools, Daymond John, fast company, inspiration, rising above the noise, slideshare

The Power of Words, Part 6

Inspiring others to action. Selling. Persuading. Breaking down walls. Converting. Results that words can (and should) achieve. This series, "The Power of ...

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Filed Under: Power of Words, Storytelling Tagged With: brand leadership, branding, design, fast company, power of words, slideshare

The Power of Words, Part 5: The Script to “So God Made a Designer”

It was one of the most talked about commercials of this year's Super Bowl. I was so moved by it that days later I had an inspiration which has now become a ...

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Filed Under: Power of Words, Seen on Fast Company, Storytelling Tagged With: brand strategy, branding, Daymond John, design, fast company, power of words, words

For Entrepreneurs: When to Stop

Business Owner's checklist

In our ever-changing world, I deal with business owners, CEOs and entrepreneurs of all sorts. I find each of them is tempted to try the latest new business ...

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Filed Under: Branding Blog, Inspiration for Growing Companies Tagged With: brand leadership, entrepreneurs, fast company, inspiration, marketing

What’s Killing Your Brand? 33,995 Reasons to Find Out Now

In a video I recently saw by James Wedmore, he reported that every single minute, there are: 2.8 million videos viewed on YouTube 277,000 logins on ...

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Filed Under: Brand Development, Branding Blog Tagged With: best buy, brand failure, brand strategy, branding mistakes, cliches, fast company, slideshare

The 5 Killer Fast Company Posts You’ll Never Find

Fast Company featuring brand expert David Brier

I love writing for Fast Company. My editor rocks and is an SEO genius. FC is a great venue because the readers are my public: entrepreneurs, rebels, movers, ...

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Filed Under: Branding Blog, Seen on Fast Company Tagged With: blog, brand development, brand leadership, branding, branding tools, fast company, James Bond, Joanna Vargas, rebranding

Shark Tank’s Action Figure Fantasy

Shark Tank as seen on Fast Company

Shark Tank is a hit. It's where we see Marc Cuban, Daymond John, Kevin O'Leary, Barbara Corcoran and Robert Herjavec assess, evaluate, admire or cringe over new ...

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Filed Under: Branding Blog, Seen on Fast Company Tagged With: design, fast company, humor, marc cuban, shark tank

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What is Branding?

MAGIC OF BRANDING

“DAVID BRIER IS A BRANDING GENIUS” — GRANT CARDONE

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The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

Testimonials

What Design Taxi Had to Say

"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
https://www.risingabovethenoise.com/testimonials/design-taxi/

As seen in Forbes.com

“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.”
Forbes.com
Award-winning branding, rebranding and package design
2013-06-21T10:07:32-05:00
“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.” Forbes.com
https://www.risingabovethenoise.com/testimonials/forbes-com/

As Seen in Firmology

“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
Firmology
Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
https://www.risingabovethenoise.com/testimonials/as-seen-in-firmology/

El Paso Chile Company

"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.”
P.K. - President, El Paso Chile Company
Award-winning branding, rebranding and package design
2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
https://www.risingabovethenoise.com/testimonials/el-paso-chile-company/

One of the best branding minds and talents in business today

"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.”
New York celebrity skin care expert, Joanna Vargas
Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
https://www.risingabovethenoise.com/testimonials/one-of-the-best-branding-minds-and-talents-in-business-today/
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Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

The secrets behind explosive growth

What to do when you're not Joe Rogan
Luxury Brand Success for Nimbl
Why Branding Matters to an Australian Company
the perfect brand extension
serving customers the right way
Rebranding a Company: Woof! Woof!

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