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Rising above the noise with David Brier

fast company

7-day checklist from Fat Company

Is This The Best 7-Day Checklist for Smart Business Rebels?

I hate posts that offer a 7-day checklist. Why? Because 98% of the time, they’re written to give us some shortcut hack, rather than empowering us to think for ourselves and problem-solve intelligently. Every 7-Day Checklist I’ve Seen Overlooks This Those who look only at the numbers and lose sight of what made those numbers …

Read moreIs This The Best 7-Day Checklist for Smart Business Rebels?
The Netflix Bestseller

Why Am I in the Netflix Bestseller Alongside Richard Branson and Steve Jobs?

The Netflix Bestseller written by the CEO of Netflix and Erin Meyer was remarkable in a number of ways. In my Fast Company column, innovation is a subject I’d written pretty extensively about which I more recently had updated here. One of the ways the new Netflix book surprised me was discovering the authors had …

Read moreWhy Am I in the Netflix Bestseller Alongside Richard Branson and Steve Jobs?
Daymond John Exclusive Interview

Turning Pennies into Billions: The Daymond John Interview

Known as ā€œThe People’s Shark,ā€ Daymond John is one of the most admired Sharks from the TV show Shark Tank. Before becoming a household name associated with the hit show, Daymond created the fashion empire FUBU (For Us By Us) from his humble beginnings in Queens in New York, turning an initial investment of just …

Read moreTurning Pennies into Billions: The Daymond John Interview

How Good Design is Like Underwear: It Supports Without Constricting

Finally, a video (shown below) that answers that age-old question, “How is Design Like Underwear?” Good design and branding (as well as social media and user experiences) do their job best when they fulfill their roles without calling attention to themselves, just like good underwear. Not Too Tight. Not Too Loose. Answer these questions: Ever …

Read moreHow Good Design is Like Underwear: It Supports Without Constricting

Short But Powerful (Like Some of My Closest Friends)

Think of this as the Danny DeVito of blog posts (aka short but powerful). Friday of last week, Fast Company featured my newest Venn Diagrams of why we love certain brands (and why we hate others). If you haven’t read that article, this excerpt explains how it is meant to be used: Above we see …

Read moreShort But Powerful (Like Some of My Closest Friends)
YouTube Rewind 2013 : The Ultimate Video Review

My YouTube 2013 Rewind: From Innovation to Becoming a Grandpa

2013 was the year of videos. From Miley Cyrus’ Wrecking Ball to the viral “Girls Don’t Poop” PooPourri videoĀ (which has exceeded 20 million views), it’s the video that speaks loud and clear to today’s culture. Beyond the usual suspects you’ll find on YouTube’s annual Rewind, I compiled our own video highlights featuring: Becoming a grandpa …

Read moreMy YouTube 2013 Rewind: From Innovation to Becoming a Grandpa
Don't let your brand die this holiday season

What’s Killing Your Brand? Live Q&A Session, Dec 4th

(If you’re in a rush, just scroll down and watch the video below.) It’s that time of the year to give thanks and to give back. Who Is This For? Frankly it’s painful to see superior companies and their brands outperformed by inferior products and services that simply have better branding and marketing. Obviously if …

Read moreWhat’s Killing Your Brand? Live Q&A Session, Dec 4th
Daymond John and friends

Shark Tank Radar: A Shark, a Rabbi & a Cheesehead

Thursday, something magical happened. Some might say a miracle. I’ve written about Daymond John and Shark TankĀ  for Fast Company as well as here and here and here. I will tell you Daymond is cool, down-to-Earth and a truly nice person. Well, this past Thursday, Daymond was the keynote speaker for the The Minneapolis Urban …

Read moreShark Tank Radar: A Shark, a Rabbi & a Cheesehead
What is branding? J.C. Penney's woes may have the answer.

The Lucky Break J.C. Penney Needed (and How Your Brand Can Benefit from Its Mistakes)

In my Fast Company blog, I discuss the nearly $1 billion dollar loss J.C. Penney had in 2012. I also discuss the ignorantly shortsighted comments by Abercrombie & Fitch’s CEO Mike Jeffries about only serving “cool and good-looking kids” (i.e., nothing for women larger than 10 or larger than 34 for men). America. The (Almost) …

Read moreThe Lucky Break J.C. Penney Needed (and How Your Brand Can Benefit from Its Mistakes)
How going small means big business

“Honey, I Shrunk the Brand…”

What do espresso, author Tim Ferriss (of #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek), Greek yogurt category leader Chobani, energy drinks and Twiggy have in common? And how can this help your brand kick ass in today’s insane marketplace? The answer is in today’s Fast Company post, where I …

Read more“Honey, I Shrunk the Brand…”

The Power of Words, Part 6

Inspiring others to action. Selling. Persuading. Breaking down walls. Converting. Results that words can (and should) achieve. This series, “The Power of Words,” started out as a one-off inspired by my ongoing love affair with words, language and their power to change the minds of people through new understandings. I also care (a lot) about …

Read moreThe Power of Words, Part 6

The Power of Words, Part 5: The Script to “So God Made a Designer”

It was one of the most talked about commercials of this year’s Super Bowl. I was so moved by it that days later I had an inspiration which has now become a video. A video which features the amazing voice of legendary impressionist Jim Meskimen, with 45 separate images to emulate the incredible Super Bowl …

Read moreThe Power of Words, Part 5: The Script to “So God Made a Designer”
Business Owner's checklist

For Entrepreneurs: When to Stop

In our ever-changing world, I deal with business owners, CEOs and entrepreneurs of all sorts. I find each of them is tempted to try the latest new business tool. I’ve seen too many, with all of these distractions and messages, lose sight of some key fundamentals which I’ve noted below. Where Greatness Starts Here are …

Read moreFor Entrepreneurs: When to Stop

What’s Killing Your Brand? 33,995 Reasons to Find Out Now

In a video I recently saw by James Wedmore, he reported that every single minute, there are: 2.8 million videos viewed on YouTube 277,000 logins on Facebook 100,000 tweets sent on Twitter 100 new accounts created on LinkedIn On top of that, there’s a reported 550,000 new businesses started in the US alone, each and …

Read moreWhat’s Killing Your Brand? 33,995 Reasons to Find Out Now
Fast Company featuring brand expert David Brier

The 5 Killer Fast Company Posts You’ll Never Find

I love writing for Fast Company. My editor rocks and is an SEO genius. FC is a great venue because the readers are my public: entrepreneurs, rebels,Ā movers, innovators, geniuses, dot-connectors and leaders who zig when others zag and avant-gartistsā„¢ (new made-up word) who can unleash the hidden gems that others overlook and miss. You can …

Read moreThe 5 Killer Fast Company Posts You’ll Never Find
Shark Tank as seen on Fast Company

Shark Tank’s Action Figure Fantasy

Shark Tank is a hit. It’s where we see Marc Cuban, Daymond John, Kevin O’Leary, Barbara Corcoran and Robert Herjavec assess, evaluate, admire or cringe over new business opportunities. They are TV’s five wealthy investors with checkbooks as big as their personalities. The Shark Tank Brand For my latest Fast Company post, I documented (from …

Read moreShark Tank’s Action Figure Fantasy
Contact David Brier

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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