Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Welcome to the future of branding. Branding is no longer just about selling, it’s about resonating. Recently, CEO Magazine introduced a critical conversation and published âWords of Wisdom from the Worldâs Greatest Branding Experts,â with quotes from 20 remarkable entrepreneurs and thought leaders, including Gary Vaynerchuk, Warren Buffet, Richard Branson, Jeff Bezos, and Elon Musk. …
As someone who has spent years studying (and working with) some of the best entrepreneurs and their businesses, I can tell you there is no one-size-fits-all approach to success. As a practitioner in the transformative power of entrepreneurship, I am often stunned at how the best entrepreneurs create ground-breaking innovations and disrupt entire industries. In …
An entrepreneurial powerhouse and acclaimed artist, the Taylor Swift Brand is driven by 33-year-old Taylor Swift, an entrepreneur and artist approaching an estimated net worth of a staggering billion dollars, doesn’t just have a brand â she is the brand. And check this out: Taylor is the second richest self-made woman in music. An elusive …
I recently spoke with Matt George, an executive coach providing Leadership Education at Harvard to CEOs of Fortune 500 companies. He’s someone who’s raised tens of millions of dollars for a non-profit he ran for 30 years. Matt is a rare breed who unites empathy and compassion with hungry entrepreneurialism. In our discussion, one thing …
Storytelling gets a bad name. People in finance and accounting give it an even worse name. Why? Too often, they lack the three most valuable skills in business: The Wolf of Wall Street showed the darkest side of this. More commonly, talking with a finance person is a dreadfully long-winded conversation that’s stiffer than a …
When it comes to building a business, it all comes down to knowing and mastering many things, one of those is understanding one’s market and being able to achieve branding success. Youâve certainly heard of Daymond John. As the founder and CEO of FUBU, his clothing company that’s generated $6 billion in sales, Daymond didn’t …
I am excited to announce my new video series on YouTube that answers the question, “Why do millionaires love to pick my brain?” I’ve been fortunate to help clients generate in excess of $4 billion in sales and revenue, and by the end of this year, it’s likely to exceed $6 billion. Hence a playlist …
“Is Branding Dead?” is a question entrepreneurs and CEOs all wonder about. Instead, they routinely ask, “What about personal branding?” or “Isn’t social media the answer to everything” or…? Very easy and common holes to fall into unless you understand the following: In a recent discussion with entrepreneurs around the world, I stated, “Branding as …
How vital is the importance of branding? Just ask Steve Griggs, one of New York City’s premier landscapers who is now a regular on Bravo’s hit TV series, Backyard Envy. Or Derek De Vette who is at the top of his game as a premier PR expert and event producer for some of the world’s top …
Those who work from home need to remember one thing: working from home doesnât define us. Itâs something we define. Just like a canvas doesnât determine whether a painting will be a masterpiece. Just like a piano doesnât dictate what type of song youâll compose. Or a language determining what kind of screenplay or book …
I was in San Francisco this past week and was reminded of when I outlined the 4 types of entrepreneurs I have encountered in four decades of helping businesses and brands grow. Not only grow but impact the world while helping make millionaires and a few billionaires. Not knowing these 4 different types, you inevitably …
ââŚif youâre a copycat, you can never keep up. Youâre always in a passive position. You never lead; you always follow. You give birth to something thatâs already behind the timesâjust a knockoff, an inferior version of the original. Thatâs no way to live.â â Jason Fried, New York Times bestseller, Rework Authentic branding is about …
Building your brand story is one of the biggest challenges companies face. The foundation of one’s brand is NOT built on what we make, nor what we sell or the services we provide. The actual foundation though is invisible to the casual observer. Itâs something based on human nature, something based on why we love stories …
Recently, I discovered a client who didnât have â nor understand the role and importance of â a brand story. Stories add meaning, life, sustenance, and relevance to⌠everything. A story is like air: itâs everywhere. As a result, itâs this âinvisibleâ component that can become something we forget about. Yet, without air, youâre not alive. …
Multitasking. It kills productivity faster than a strict diet of decaf coffee and potato chips. So, before you read this post, decide you’re not going to respond to a text, answer a call, or do anything else before you’re done reading and watching this post. Seriously (you will survive). OK? Good. Here we go. Every …
Several years ago, I wrote and narrated a video called “What is Innovation?” Years later in this newest episode of One Minute Wednesdays, I state, “History and old practices are a lousy substitute for truly understanding something.” This is very much the core of Brand Intervention, the book. The goal in writing the book was …
I remember when she walked into my office and, within minutes of that very first meeting, asked me, “Have you ever designed a brand for women?” Three years later, we saw the rebrand that I’d created increase their business 387% in 36 months. Yes, female entrepreneurs are outstanding. (Female consumers are even more more amazingâdriving 85% of …
Entrepreneurs. I love them. Who are entrepreneurs? Oprah Winfrey. Steve Jobs. Walt Disney. Mark Zuckerberg. Jeff Bezos. Elon Musk. JK Rowling. Thomas Edison… to name a few. My entrepreneurial clients span the spectrum from global multi-millionaires, serial entrepreneurs and well-funded startups to global brands, local brands and even cities. Servicing this wide range of clientele, Iâve seen …
After 6 months of diligent work, we have a new message, a brand new video, that is another collaboration between myself and the brilliant motion graphics artist Saar Oz. This new video really is the follow-up to the What is Branding and the Exceeding Expectations: What Smart Brands Know  videos. There were so many challenges we encountered to …
Why is it that so many ideas grow weaker during the exact process that is theoretically designed to bring them to life? Itâs a painful but true phenomena (also, a very bad indicator of a company culture, if your goal is to survive and not become yesterdayâs news). Innovation is the heaven and hell of every …
If you’re in a rush to watch the video, scroll down to watch it now. Recently, I was invited to participate in an upcoming Forbes interview on iBlab. As part of that, I invited sales expert, international speaker, and best-selling author Grant Cardone who graciously agreed. It was my first opportunity to meet the #1 sales …
