Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
“Is Branding Dead?” is a question entrepreneurs and CEOs all wonder about. Instead, they routinely ask, “What about personal branding?” or “Isn’t social media the answer to everything” or…? Very easy and common holes to fall into unless you understand the following: In a recent discussion with entrepreneurs around the world, I stated, “Branding as …
Recently, I outlined the 4 types of entrepreneurs I have encountered in three decades of helping businesses and brands grow. Not knowing this, you choose the wrong business partners. Or the wrong clients to serve. Or miss choosing the best (and smartest) way to use your assets for rapid and effective growth of your brand, …
Ask any CEO what their primary goal is and most will tell you converting prospects into customers. The goal was simple, “Blow prospects away exceeding all their expectationsâand industry standardsâof what a sampler kit could be for mosaic tiles.” Shown above are the “Tile Elves” at Mercury Mosaics (Founder Mercedes Austin is second from the …
I remember when she walked into my office and, within minutes of that very first meeting, asked me, “Have you ever designed a brand for women?” Three years later, we saw the rebrand that I’d created increase their business 387% in 36 months. Yes, female entrepreneurs are outstanding. (Female consumers are even more more amazingâdriving 85% of …
Entrepreneurs. I love them. Who are entrepreneurs? Oprah Winfrey. Steve Jobs. Walt Disney. Mark Zuckerberg. Jeff Bezos. Elon Musk. JK Rowling. Thomas Edison… to name a few. My entrepreneurial clients span the spectrum from global multi-millionaires, serial entrepreneurs and well-funded startups to global brands, local brands and even cities. Servicing this wide range of clientele, Iâve seen …
Entrepreneurs, innovators and artists rule the world. Yet few people even know the actual definition for the word: Entrepreneur: A person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk. [Random House Unabridged Dictionary] To me, that’s the definition of living. Of being relevant professional and as a brand. Of …
âGet closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.â Steve Jobs, Founder of Apple What you’re about to read features 23 world-class entrepreneurs. At least 4 of them are billionaires. At least 8 of them are NY Times Bestselling authors. …
In our ever-changing world, I deal with business owners, CEOs and entrepreneurs of all sorts. I find each of them is tempted to try the latest new business tool. Iâve seen too many, with all of these distractions and messages, lose sight of some key fundamentals which Iâve noted below. Where Greatness Starts Here are …
