If you have a business today, you've experienced "shiny object syndrome." One site defines it this way: "a disease of distraction, and it affects ...
Brands That Stay Small Don’t Know One Simple Fact
So the CEO sits down and asks, “Why are there so many brands that stay small?” After all the usual answers were uttered, the room fell silent. An awkward. ...
Why Isn’t Your Brand Differentiation Working?
The art of differentiation is at the core of branding and brand differentiation itself. “In a crowded marketplace, fitting in is a failure. In a busy ...
Why Certain Designs Work and Others Fail? (in 60 seconds)
Companies and brands struggle with (and often wonder) why certain designs work. There’s an art and science to design. Getting it wrong loses you more than ...
The Power of Taglines: How to Have a Brand That Stands Out
Today, I want to talk with you about the power of taglines. Every day, I build brands (like the ones you see above) that get the attention needed to attract ...
Is Your Brand Ordinary or Extraordinary? [infographic]
“Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and ...
