Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
If you have a business today, you’ve experienced “shiny object syndrome.” One site defines it this way: “a disease of distraction, and it affects entrepreneurs specifically because of the qualities that make them unique. … It’s called shiny object syndrome because it’s the entrepreneurial equivalent of a small child chasing after shiny objects.” Focus. Yeah, …
So the CEO sits down and asks, âWhy are there so many brands that stay small?â After all the usual answers were uttered, the room fell silent. An awkward. Pregnant. Silence. Yes, there IS a secret branding ingredient overlooked by many brands. How is it that they all miss it? Because theyâre all on the …
The art of differentiation is at the core of branding and brand differentiation itself. âIn a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.â Seth Godin The ultimate form of brand differentiation is being seen as âthe only optionâ that provides your guests, …
Companies and brands struggle with (and often wonder) why certain designs work. Thereâs an art and science to design. Getting it wrong loses you more than sales. It dilutes your brandâs foundation and meaning. This is the scope of this week’s One Minute Wednesday, episode 16: Why Certain Designs Work Design isnât a 4-letter word …
Today, I want to talk with you about the power of taglines. Every day, I build brands (like the ones you see above) that get the attention needed to attract new customers. Yes, customers will remember their brand experience. But after that, how will they remember your brand? What is this Special Sauce? It’s that special …
âConsumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand’s promises and distinctions.â The marketing landscape is a consumers’ hell. Rampant in the marketplace, we have ordinary brands parading around and sounding like something special â the next greatest thing â …
