Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Found those words on the Internet this morning. How w-i-d-e is the gap between hard-won expertise vs. the hype-driven tactic-du-jour we each read about each and every day? It’s often not fully appreciated until it’s too late with a lot of money lost. Man… the pain and “wisdom scars” some CEOs and entrepreneurs carry around …
In March, I posted the first Power of Words post which drew a remarkable range of cheers across the globe with a video that relayed a beautiful universal message. Then in September, I posted the Power of Words, Part 2 featuring a brilliant and poignant video that uses a “poem” delivered by Taylor Mali to …
“The greatest enemy of knowledge is not ignorance but the illusion of knowledge.” Stephen Hawking Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? Some companies think it’s how deep one’s pockets are. But Microsoft, with its deep pockets, has proven time and again that this …
Branding, while very important and sometimes extremely serious, needs a reprieve with some humor and levity. So, while going along and enjoying a day at the office, I ran across this image you see above. I instantly thought of a scenario of co-workers working in the intense pressure pot of branding. The result — and …
The Wisconsin Department of Tourism announced that in 2010, Wisconsin tourism generated $12.3 billion in revenue. Learning To See Again In 2010, we were asked to help brand the village of Osceola, the third city or downtown we were commissioned to brand so it was seen as a destination worth visiting. Part of our exercise …
