Daymond John Archives - Award-winning branding, rebranding and package design

Is This The Controversial Secret to Greatness?

“Greatness is the result of visionaries who persevere, focus, believe, and prepare. It is a habit, not a birthright.” ― Lewis Howes, The School of ...

What You Need to Know About Daymond John

Why you're not Daymond John (and what you can do about it). He's the Shark everyone loves (versus another Shark who everyone loves to hate). Daymond John, ...

Brand Intervention: Now Things Get Scary

Brand Intervention is taking on new dimensions. I'll explain: Daymond John, everybody's favorite shark from Shark Tank, wrote the Foreword. Really. Gary ...

Turning Pennies into Billions: The Daymond John Interview

Known as “The People’s Shark,” Daymond John is one of the most admired Sharks from the TV show Shark Tank. Before becoming a household name associated with ...

Instant Karma: The Year of the Entrepreneur

"I value an entrepreneur I can get behind and trust, because I know they are attempting to move forward in life." Daymond John How you start ...

The One Product Apple Won’t Unveil at This Week’s WWDC

It's Apple's annual World Wide Developers Conference. So when I heard a new language was being introduced, I had high hopes. I figured it was divine ...

At 1:53, this Mad Men star says what every client should know before hiring a branding expert

At 1:59, Peggy Olson of Mad Men rewrote the game: "If you can’t tell the difference between which part’s the idea and which part’s the execution of the idea, ...

What’s Killing Your Brand? Live Q&A Session, Dec 4th

(If you're in a rush, just scroll down and watch the video below.) It's that time of the year to give thanks and to give back. Who Is This For? Frankly ...

Social Media Simplified: Exposing One’s Pickle

I ran into an amusing little checklist of the top social media channels. It was a handwritten checklist on a whiteboard. Brilliant. It nailed what each ...

Exclusive Interview with Shark Tank Investor Daymond John: “Why I Do What I Do”

Lori Greiner and Daymond John pose on the set of Shark Tank Recently, I spoke with Daymond John, Shark Tank investor and CEO of the global fashion brand ...

Shark Tank Radar: A Shark, a Rabbi & a Cheesehead

Thursday, something magical happened. Some might say a miracle. I've written about Daymond John and Shark Tank for Fast Company as well as here and here and ...

“Honey, I Shrunk the Brand…”

What do espresso, author Tim Ferriss (of #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek), Greek yogurt category leader ...

The Shorty Awards Picks a Winner in Branding

"Shorty voters are 26 times more influential than the average Twitter user." Whoa. The Shorty Awards, now in its 5th year, recently recognized the companies, ...

The Power of Words, Part 5: The Script to “So God Made a Designer”

It was one of the most talked about commercials of this year's Super Bowl. I was so moved by it that days later I had an inspiration which has now become a ...

2012: The Shark Tank Retrospective

Shark Tank, Friday night's new vice for entrepreneurs (and anyone interested in business deals, heated negotiations, how the wealthy think and seeing what's ...

The Small Business Growth Killer

You knock yourself out to close that client. They close. You’re pumped. Yet, once the project ends, you never hear from them again. So you rinse and ...

Inside the Shark Tank With Daymond John

As a brand, I find Shark Tank at the top of its game. It’s a well choreographed enterprise that hasn’t lost its mission, focus or appeal. That's why I first ...

Anatomy of a Shark: “A Daymond Is A Girl’s Best Friend”

Daymond John is the founder, president and chief executive officer of FUBU, a clothing company with product lines that include casual wear, sports wear, a suit ...

Sharks and Love (Or How To Come Out Of The Shark Tank Alive)

Last week, Daymond John of Shark Tank shared some love by tweeting about my latest Fast Company post, "Best article ever written about Shark Tank..." He ...

The Call You Have to Hear to Believe [video for entrepreneurs]

We love Sam Cornwell and his ability to help make any video for entrepreneurs hit a whole new level. He's our buddy from across the pond and has a wacked-out sense of timing, humor, and style. He makes us laugh. He's the guy in this video below.

What if?

The concept was simple: We've all experienced odd business phone calls, phone calls where the caller not only wanted you to solve their immediate business problems but wondered how far-reaching this solution might impact the rest of their life.

That was the inspiration and the video below is our take on such a situation.

https://youtu.be/a2m3lbKrTpQ

That video is just one example of Sam's wild approach to humor.

You May Want to Close the Door to Your Office Before Playing These Next Two

Sam's rants we find so over the top, we can't hep but giggle.

Below are a couple more in case you've missed them.

The first video rants against "lazy brands that suck" while the second one embraces Glee in all its glory.

While they are promos for our firm, they give a sense of the fun we have while scripting these morsels of audio/video amusement.

https://youtu.be/OUizBwZinmk

https://youtu.be/qKJhvilbakg

Thought we'd share these amusing little snippets in case you missed them.

That's our friend from Wales.

And the takeaway from this is: If you have fun while working on your company's branding, the chances are much better that this fun will spill over to the viewer who is the most part of this sequence. Without the audience, why would any of us be creating all this stuff?

12.3 Billion Reasons Tourism Branding Makes Sense

The Wisconsin Department of Tourism announced that in 2010, Wisconsin tourism generated $12.3 billion in revenue.

Learning To See Again

In 2010, we were asked to help brand the village of Osceola, the third city or downtown we were commissioned to brand so it was seen as a destination worth visiting. Part of our exercise was to visually capture details of the city that we knew the citizens of Osceola took for granted. I worked with the very talented Steven Braker, a veteran photographer in the Midwest.

Here are some of the examples showing our "visual audit" of this lovely community.

Only after seeing what assets Osceola had could we begin to carve out a voice that would stand out and have meaning for this lovely community.

And for their annual celebration attracting well over 10,000 visitors, we created this poster bringing together the two worlds of wheels and wings (vintage automobiles and airplanes). Note that this vintage hood ornament doubles as an airplane with the clouds reflected in the shiny hood of this classic car.

Poster Design for Tourism

How Can You Brand What You Can't See?

These are shown here so you can see what this lovely city had taken for granted. They'd forgotten some of the gems they lived with each and every day. Which is truly the lesson here: You must never — and can't afford — to over forget the viewpoint of your audience.

Yet, when the committee assigned to this project viewed these, their eyes were reborn to now see what they were sitting on.

Is your city keeping its hidden gems buried out of view? I can think of 12.3 billion reasons why you should explore this.

Happy branding.

Why Brand Elevation Is So Important

Branding, while very important and sometimes extremely serious, needs a reprieve with some humor and levity.

So, while going along and enjoying a day at the office, I ran across this image you see above.

I instantly thought of a scenario of co-workers working in the intense pressure pot of branding.

The result — and dialog — you see above is the result. Nuff said.

The Road To Successful Brand Creation eBook By David Brier 2017

This is the new eBook previously only available to clients.

You've obviously done something right to arrive here to download your copy.

As businesses, leaders and entrepreneurs, we must be able to think. And unthink.

"As business leaders, brands and movements that seek to shift viewpoints (or introduce new ways of doing things), we must not be lazy and rely on 'this-is-how-you-do-it' rules. This eBook is not about rules. It's about hard-won knowledge."

This is the premise of this new eBook.

Click on the Download link above to grab your copy.

In addition, you'll be receiving updates along with some practical and powerful tips on branding, rebranding, growth and getting traction in today's market.

Do Not View (Unless You Have a Chocolate Fix Nearby)

Chocolate can be wonderful. Really.

But with all the decades of chocolate marketing, how do you attempt to rise above the noise? Only options: Add to the noise, or rise above it. There was no option, so I packed my parachute, got on my goggles and prepared myself for some serious brand elevation.

That was the question we asked ourselves ("how do you attempt to rise above the noise?") when we created the Legacy Chocolates rebrand. Part of it was figuring out (since I am an insatiable chocolate sponge with a bottomless pit for consumption) how we could achieve that kind of brand distinction. This part of the rebrand was in the form of posters, as you'll see below.

So I worked closely with one of our photographers and got really intimate with our specimens of chocolate. I don't know what these truffles were experiencing but I felt vulnerable.

Why no one had previously exposed this side of chocolate before, I have no idea. But that's part of branding: To consistently ask, "Why? and then, "Why not?"

OK. Enough foreplay...

here's the stuff

Legacy_Chocolates_David_Brier_Hot_Chocolate

We're Not Done Yet

As if that wasn't enough, this super-closeup photography was so successful, it inspired a decadent and ultra-indulgent chocolate sauce we named "Potion #9." There's a lot to that story, but suffice to say, we drooled when taking these photos for this campaign as well.

Did I share this to torture you?

No. I shared it with you to remind you of this: NEVER assume that something has not been done before "for some good reason" that you're unaware of. Bogus!

If you can't think of a "good reason" (one that honestly makes sense), challenge it. Who knows? Maybe everyone was so busy being too close to it — never far enough away from it — to have that moment of necessary insight to see something everyone else missed, something that changes the game.

Above all things, be rebellious. Albert Einstien said it best when he stated, "We cannot solve our problems with the same thinking we used when we created them."

And with that said, strive for greatness, whether you're branding chocolate or something maybe not as sexy. (And be sure to have plenty of truffles around, just in case.)