Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
When it comes to building a business, it all comes down to knowing and mastering many things, one of those is understanding one’s market and being able to achieve branding success. You’ve certainly heard of Daymond John. As the founder and CEO of FUBU, his clothing company that’s generated $6 billion in sales, Daymond didn’t …
Personal branding didn’t start with social media or the advent of the Internet. It started with people. And stories. And the desire to be taken on a journey. It’s something Daymond John knows very well (being a Brooklyn/Queens kid like me) long before FUBU and Shark Tank were part of his life. Daymond grew up …
This branding masterclass slays ordinary thinking because “ordinary thinking” no longer works in business and staying ahead. (That’s not me talking. That’s the alumni who have gotten as much as a 2,333% ROI on their tuition.) Ordinary is vanilla ice cream. Extraordinary is the same vanilla ice cream, presented in a different way: with roasted …
“How do we blow up LinkedIn?” It was one of the questions we asked ourselves. Why? Let’s turn to Gary Vaynerchuk’s take on LinkedIn: “LinkedIn has transformed so much as a platform.… Now, it’s become more of a content platform. …. It’s where Facebook was at 5-7 years ago.” I’d started a “project” to blow …
“Greatness is the result of visionaries who persevere, focus, believe, and prepare. It is a habit, not a birthright.” ― Lewis Howes, The School of Greatness There’s New York Times bestseller Lewis Howes dropping a knowledge bomb, and in this way, Lewis is helping celebrate the 20th episode of One Minute Wednesday. I love the …
Why you’re not Daymond John (and what you can do about it). He’s the Shark everyone loves (versus another Shark who everyone loves to hate). Daymond John, “the people’s Shark” from ABC’s TV show Shark Tank, is many things: street smart, brand savvy, persistent, resourceful with talents, focused, big-hearted, and most notably gracious. I mention this …
Brand Intervention is taking on new dimensions. I’ll explain: Daymond John, everybody’s favorite shark from Shark Tank, wrote the Foreword. Really. Gary Vee wants my sneaker. Really. Limited edition Guittard chocolates (some of the world’s finest chocolates) are being made for an upcoming Webinar. Really. And America’s finest boutique coffee roaster is involved with special batches of …
Known as “The People’s Shark,” Daymond John is one of the most admired Sharks from the TV show Shark Tank. Before becoming a household name associated with the hit show, Daymond created the fashion empire FUBU (For Us By Us) from his humble beginnings in Queens in New York, turning an initial investment of just …
“I value an entrepreneur I can get behind and trust, because I know they are attempting to move forward in life.” Daymond John How you start matters. And the first 2 weeks of this year have already been amazing. No PR. No B.S. Save the Entrepreneur. Save the World. From January 7th to January 14th, I …
It’s Apple’s annual World Wide Developers Conference. So when I heard a new language was being introduced, I had high hopes. I figured it was divine intervention. But those hopes were short-lived. It seems this year’s focus is on software, not hardware. Did This Apple Fall That Far from the Tree? Adam and Eve aside, …
At 1:59, Peggy Olson of Mad Men rewrote the game: “If you can’t tell the difference between which part’s the idea and which part’s the execution of the idea, you’re of no use to me.” While Mad Men, in its final season, is keeping fans on the edge of their seats, no character has seen …
(If you’re in a rush, just scroll down and watch the video below.) It’s that time of the year to give thanks and to give back. Who Is This For? Frankly it’s painful to see superior companies and their brands outperformed by inferior products and services that simply have better branding and marketing. Obviously if …
I ran into an amusing little checklist of the top social media channels. It was a handwritten checklist on a whiteboard. Brilliant. It nailed what each channel is known for and its use and value. You Better Nail This Before Social Media This inspired me to delve in a bit more for those who lose …
Lori Greiner and Daymond John pose on the set of Shark Tank Recently, I spoke with Daymond John, Shark Tank investor and CEO of the global fashion brand FUBU. I had an agenda to get more insight into the man who first worked at Red Lobster to eventually become the CEO of a new category …
Thursday, something magical happened. Some might say a miracle. I’ve written about Daymond John and Shark Tank for Fast Company as well as here and here and here. I will tell you Daymond is cool, down-to-Earth and a truly nice person. Well, this past Thursday, Daymond was the keynote speaker for the The Minneapolis Urban …
What do espresso, author Tim Ferriss (of #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek), Greek yogurt category leader Chobani, energy drinks and Twiggy have in common? And how can this help your brand kick ass in today’s insane marketplace? The answer is in today’s Fast Company post, where I …
“Shorty voters are 26 times more influential than the average Twitter user.” Whoa. The Shorty Awards, now in its 5th year, recently recognized the companies, people and the occasional puppet that have created the most engaging content for social media on April 8th in New York City. Even Ricky Gervais, not known for his holding …
It was one of the most talked about commercials of this year’s Super Bowl. I was so moved by it that days later I had an inspiration which has now become a video. A video which features the amazing voice of legendary impressionist Jim Meskimen, with 45 separate images to emulate the incredible Super Bowl …
Shark Tank, Friday night’s new vice for entrepreneurs (and anyone interested in business deals, heated negotiations, how the wealthy think and seeing what’s hot) has gone mainstream. Shark Tank has formally hit its stride. As I noted in my latest Fast Company post (number 6 below), “Even though Friday night is typically TV’s death slot, …
You knock yourself out to close that client. They close. You’re pumped. Yet, once the project ends, you never hear from them again. So you rinse and repeat: Close. Deliver. Sell more. Month after month. Year after year. Never gaining the traction or brand recognition you rightfully deserve. There are various possible scenarios why. But …
As a brand, I find Shark Tank at the top of its game. It’s a well choreographed enterprise that hasn’t lost its mission, focus or appeal. That’s why I first wrote “The Shark Tank Formula: 4 Steps To Owning A Room–And Making A Killing” in my Fast Company blog which Daymond John tweeted, “the best article …
Daymond John is the founder, president and chief executive officer of FUBU, a clothing company with product lines that include casual wear, sports wear, a suit collection, eyewear, belts, and shoes. Daymond is the only Shark on Shark Tank who adds some much-needed mojo to the hit TV show. Cuban is smart but a wild card. …
Last week, Daymond John of Shark Tank shared some love by tweeting about my latest Fast Company post, “Best article ever written about Shark Tank…” He didn’t say “Best.” No. He wrote, “BEST article EVER written….” as in…. EVER. Now that’s some LOVE. And for any who think I might be embellishing this, here is …
