Found those words on the Internet this morning. How w-i-d-e is the gap between hard-won expertise vs. the hype-driven tactic-du-jour we each read about each ...
“How the Wrong Logo Nearly Destroyed My Marriage”
"You can't save souls in an empty church.... And you can't bore people into buying your product." David Oglivy. (This slightly embellished but true story ...
Albert Einstein (and Other Marketing Geniuses) on Love, Giants and the Single Brand
A marketing genius once said: "Rules enable one to follow. Knowledge enables one to lead." Genius Doesn't Happen By Accident Fact is, not all ideas are ...
