Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Found those words on the Internet this morning. How w-i-d-e is the gap between hard-won expertise vs. the hype-driven tactic-du-jour we each read about each and every day? It’s often not fully appreciated until it’s too late with a lot of money lost. Man… the pain and “wisdom scars” some CEOs and entrepreneurs carry around …
“You can’t save souls in an empty church…. And you can’t bore people into buying your product.” David Oglivy. (This slightly embellished but true story exposes a tale about a love triangle involving lust, branding and logo design.) “It’s true. Don’t get me wrong, if it wasn’t the logo that had me pissing and moaning, …
A marketing genius once said: “Rules enable one to follow. Knowledge enables one to lead.” Genius Doesn’t Happen By Accident Fact is, not all ideas are created equal. Not by a long shot. I determine if an idea is valuable by a few criteria: Does it help isolate the correct target? Or does it disperse …
