Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them â preferably in unexpected and helpful ways.” Richard Branson It’s an overlooked problem: “We (the company) know what we’re talking about and the customer will ask us if they have any questions or confusions.” (And if …
Tea and coffee. They are the two primary contenders for hot beverage consumption with loyal (and often obsessed) fans on both sides. Coffee lovers and espresso enthusiasts on one side. Green and black tea lovers on the other. So how does a brand convey an authentic tea offering when one is known as a purveyor of fine …
A few weeks ago, I shared photos of our new office. It’s an ideal space to: brainstorm, create new brands, and develop new ways to break through the deafening noise in today’s marketplaces. So I imagined, what might it be like to take our new offices to a whole new level? A Double Shot of Self …
What if I had 7 easy-to-follow steps to dramatically improve your brand? That would be very useful. If you agree, then read on. A few months ago, I started working with the legendary Midwest coffee brand, Dunn Brothers. It was very gratifying to work with a brand with a rich and authentic history. Then, the …
Coffee is best when it’s fresh. It’s not very different for a brand. It’s a problem nearly every brand faces as it matures: how to reintroduce their brand to new generations. After all, “everybody” knows you, so what’s the problem? It’s that the “everybody” has been handed off to the next generation of consumers who …
It’s been said, “There are four basic food groups: milk chocolate, dark chocolate, really dark chocolate, and chocolate truffles.” Gulping Down the Entire History of the World? New York Timesâ bestselling author Sarah Vowell wrote, âJust the other day, I was in my neighborhood Starbucks, waiting for the post office to open. I was enjoying …
“The luscious aromatic intoxication I held up to my lips warmed my insides like the soft caress of a silk wrap embracing the smooth virgin shoulders of a young starlet at her Hollywood premiere debutâŚ.â Yup, I wrote that. And yes, I am obsessed with an intoxicating shot of espresso where the crema slithers down …
Content Marketing. A modern marketing term almost as popular as Social Media (and we see the trouble many companies got into over that). Then, there’s the other big word: Strategy. Longer term, bigger picture solutions versus the day-to-day tactical actions taken by companies to achieve short-term goals (e.g., drive sales) and handle more immediate issues. …
