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A previous version of this article was originally published on Fast Company. “Donāt waste time living someone elseās life. Stay hungry. Stay Foolish.” Steve Jobs Having a me-too brand is a death sentence. This postĀ is short and sweet (like some of my best friends). Fact: the road to glory and riches in branding is paved …
Sir Richard Branson is someone who knows a thing or two about elevating a brand and rising above the noise. In his own words, he wrote, “The key to generating loyalty and rising above the general noise seems to be all about creating an authentic voice.ā Brand Elevation and Rising Above the Noise There are …
Improvised and sung from the heart, this video will change how you see the world and how it sees you. I’d seen one too many people I care about victimized by mind-numbing cliches, tired taglines and empty pitches. After all, how many had to be hurt before anyone did something? Too many. It Wasn’t the …
In a video I recently saw by James Wedmore, he reported that every single minute, there are: 2.8 million videos viewed on YouTube 277,000 logins on Facebook 100,000 tweets sent on Twitter 100 new accounts created on LinkedIn On top of that, there’s a reported 550,000 new businesses started in the US alone, each and …
