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How brands outshine, outlast and outperform their competition

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Rising above the noise with David Brier

brands

Facts about Brands The Suck

The 3 Types of Brands and Why Do Some Brands Suck?

In today’s One Minute Wednesday, I talk about why some brands suck, and the 3 real-world types of brands. First, I’ll ask you this: have you ever felt like this: “I felt miserable after I dealt with that brand.” Like the life’s been sucked out of you? How many times have we either heard this …

Read moreThe 3 Types of Brands and Why Do Some Brands Suck?
Brands that Lead with David Brier

A 10-Point Checklist for Brands Ready for (Dramatic) Change

“The greatest companies in the world don’t sell. They brand.” Gary Vaynerchuk Vala Afshar, Chief Digital Evangelist at Salesforce tweets some awesome lists and facts for brands, businesses, and entrepreneurs. A recent list (listing out the top 10 qualities every great team has) intrigued me as it equally listed out many of the qualities one finds …

Read moreA 10-Point Checklist for Brands Ready for (Dramatic) Change
Cracking the code on branding

Cracking The Code On Brands We Love (and Hate)

Brands we love vs. brands we hate. It’s an endless battle. “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.” Seth Godin After all, there are brands we as consumers absolutely love. And there …

Read moreCracking The Code On Brands We Love (and Hate)
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Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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