In today's One Minute Wednesday, I talk about why some brands suck, and the 3 real-world types of brands. First, I'll ask you this: have you ever felt like ...
A 10-Point Checklist for Brands Ready for (Dramatic) Change
"The greatest companies in the world don't sell. They brand." Gary Vaynerchuk Vala Afshar, Chief Digital Evangelist at Salesforce tweets some awesome lists ...
Cracking The Code On Brands We Love (and Hate)
Brands we love vs. brands we hate. It's an endless battle. “A brand’s value is merely the sum total of how much extra people will pay, or how often they ...
