Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
In today’s One Minute Wednesday, I talk about why some brands suck, and the 3 real-world types of brands. First, I’ll ask you this: have you ever felt like this: “I felt miserable after I dealt with that brand.” Like the life’s been sucked out of you? How many times have we either heard this …
“The greatest companies in the world don’t sell. They brand.” Gary Vaynerchuk Vala Afshar, Chief Digital Evangelist at Salesforce tweets some awesome lists and facts for brands, businesses, and entrepreneurs. A recent list (listing out the top 10 qualities every great team has) intrigued me as it equally listed out many of the qualities one finds …
Brands we love vs. brands we hate. It’s an endless battle. “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.” Seth Godin After all, there are brands we as consumers absolutely love. And there …
