Chocolate and branding. They're my drugs of choice. It's an obsession, like "50 Shades of Brown".... So when I go to a city that I've not been to before, ...
“How the Wrong Logo Nearly Destroyed My Marriage”
"You can't save souls in an empty church.... And you can't bore people into buying your product." David Oglivy. (This slightly embellished but true story ...
What the Brad Pitt Commercial Failed to Mention
Brad Pitt's TV commercial for Chanel No. 5 has created quite a stir. Ad Age wrote about it and Saturday Night Live did a series of spoofs that echoed this ad's ...
I’m David Brier and I Approve This Message
With the presidential election and political debates on everyone's mind, this video message has a certain timeliness about it. Committees: Where Good Ideas ...
Social Media vs. Branding: Which One’s Losing and Why?
"We're here tonight with two world-class opponents. "In this corner is the current champion, Social Media, the reigning and defending Champion holding the ...
How To Rebrand: 19 Questions To Ask Before You Start
Companies will at some point come to that milestone known as "the rebrand." For some, it happens early on once they've discovered who they really are while with ...
50 Shades of Crema (Coffee Love)
"The luscious aromatic intoxication I held up to my lips warmed my insides like the soft caress of a silk wrap embracing the smooth virgin shoulders of a young ...
The Power of Words, Part 2
Stop blaming words. That just doesn't fly anymore. Words aren't to blame for a failure to communicate, any more than the sneakers in an Olympic marathon ...
The 5 Killer Fast Company Posts You’ll Never Find
I love writing for Fast Company. My editor rocks and is an SEO genius. FC is a great venue because the readers are my public: entrepreneurs, rebels, movers, ...
5 Ironclad Rules of (Economy-crushing) Business Engagement
The sheer volume of impractical business solutions you can find are nearly endless. Too often, I overhear some stupidly shallow conversation or ridiculously ...
Why Brand Development Fails (And What To Do About It)
A brand has a dialog with the world. Some of these dialogs are smart with excellent ROI while others are fruitless wastes of time and money. Yet brand ...
The Branding Mistake Even Smart People Make
Smart business people are great to have on your side to help isolate and eliminate fundamental branding mistakes. Why else do you think business line up and ...
Sharks and Love (Or How To Come Out Of The Shark Tank Alive)
Last week, Daymond John of Shark Tank shared some love by tweeting about my latest Fast Company post, "Best article ever written about Shark Tank..." He ...
Is Your Brand Ordinary or Extraordinary? [infographic]
“Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and ...
The Great Divide: Why Does One Brand Win and Another Fail?
“A great brand is a necessity, not a luxury,” stated Scott Bedbury, the brand guru whose work with Nike and Starbucks is legendary. Brands need to—and ...
The Call You Have to Hear to Believe [video for entrepreneurs]
We love Sam Cornwell and his ability to help make any video for entrepreneurs hit a whole new level. He's our buddy from across the pond and has a wacked-out ...
The Power of Words
https://www.youtube.com/watch?v=Hzgzim5m7oU Clients and colleagues know my love affair with the English language. Powerful concepts draped in flowing words ...
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