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Another Shameless Chocolate Adventure (with a Confession)

chocolate is good

Chocolate and branding. They're my drugs of choice. It's an obsession, like "50 Shades of Brown".... So when I go to a city that I've not been to before, ...

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Filed Under: Branding Blog, Inspiration for Growing Companies Tagged With: branding, chocolate, design, food packaging, gourmet, inspiration, package design, travel

“How the Wrong Logo Nearly Destroyed My Marriage”

"You can't save souls in an empty church.... And you can't bore people into buying your product." David Oglivy. (This slightly embellished but true story ...

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Filed Under: Branding Blog, Branding Case Studies Tagged With: brand identity, branding, branding tools, david ogilvy, logo, logo design, love, lust, marketing, marriage

What the Brad Pitt Commercial Failed to Mention

Brad Pitt and Chanel No. 5

Brad Pitt's TV commercial for Chanel No. 5 has created quite a stir. Ad Age wrote about it and Saturday Night Live did a series of spoofs that echoed this ad's ...

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Filed Under: Branding Blog, Inspiration for Growing Companies Tagged With: Brad Pitt, brand insight, brand leadership, brand strategy, branding, branding tools, Chanel No. 5, Saturday Night Live, TV Ads

I’m David Brier and I Approve This Message

David Brier $100 Bill

With the presidential election and political debates on everyone's mind, this video message has a certain timeliness about it. Committees: Where Good Ideas ...

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Filed Under: Branding Blog Tagged With: brand failure, branding, branding mistakes, branding tools, political debate, politicians, presidential election, shark tank

Social Media vs. Branding: Which One’s Losing and Why?

Google Unveils Branding's Weakness

"We're here tonight with two world-class opponents. "In this corner is the current champion, Social Media, the reigning and defending Champion holding the ...

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Filed Under: Brand Strategy, Branding Blog Tagged With: brand failure, brand insight, branding, branding mistakes, rising above the noise, social media

How To Rebrand: 19 Questions To Ask Before You Start

Pepsi's evolution of a brand

Companies will at some point come to that milestone known as "the rebrand." For some, it happens early on once they've discovered who they really are while with ...

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Filed Under: Brand Leadership, Branding Blog, Must-read List, Portfolio, Rebranding Tagged With: brand strategy, branding, branding tools, design, rebrand, rebranding, successful strategies

50 Shades of Crema (Coffee Love)

Coffee Love and Branding

"The luscious aromatic intoxication I held up to my lips warmed my insides like the soft caress of a silk wrap embracing the smooth virgin shoulders of a young ...

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Filed Under: Branding Blog, Design Inspiration Tagged With: branding, coffee, design, espresso, humor, Indonesia, package design, passion

The Power of Words, Part 2

Taylor Mali by Dressel

Stop blaming words. That just doesn't fly anymore. Words aren't to blame for a failure to communicate, any more than the sneakers in an Olympic marathon ...

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Filed Under: Power of Words, Storytelling Tagged With: branding, branding tools, def poetry, design, Taylor Mali, typography, video, words

The 5 Killer Fast Company Posts You’ll Never Find

Fast Company featuring brand expert David Brier

I love writing for Fast Company. My editor rocks and is an SEO genius. FC is a great venue because the readers are my public: entrepreneurs, rebels, movers, ...

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Filed Under: Branding Blog, Seen on Fast Company Tagged With: blog, brand development, brand leadership, branding, branding tools, fast company, James Bond, Joanna Vargas, rebranding

5 Ironclad Rules of (Economy-crushing) Business Engagement

Ain't No Mountain High Enough

The sheer volume of impractical business solutions you can find are nearly endless. Too often, I overhear some stupidly shallow conversation or ridiculously ...

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Filed Under: Brand Strategy, Branding, Branding Blog Tagged With: branding, branding tools, marketing, rising above the noise, sales, success

Why Brand Development Fails (And What To Do About It)

Brand Development Image (and how to stand out)

A brand has a dialog with the world. Some of these dialogs are smart with excellent ROI while others are fruitless wastes of time and money. Yet brand ...

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Filed Under: Brand Development, Branding Blog Tagged With: brand identity, brand strategy, branding, humor, inspiration, video

The Branding Mistake Even Smart People Make

Video of David Brier TV Interview on 3 Phases of Branding

Smart business people are great to have on your side to help isolate and eliminate fundamental branding mistakes. Why else do you think business line up and ...

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Filed Under: Brand Leadership, Branding Blog Tagged With: brand leadership, brand strategy, branding, branding mistakes, branding tools, design, rebranding, shark tank, success, video

Sharks and Love (Or How To Come Out Of The Shark Tank Alive)

Last week, Daymond John of Shark Tank shared some love by tweeting about my latest Fast Company post, "Best article ever written about Shark Tank..." He ...

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Filed Under: Brand Development, Branding Blog Tagged With: abc.com, brand leadership, branding, Daymond John, Kevin O'Leary, love, Mr. Wonderful, personal branding, revolution, shark tank

Is Your Brand Ordinary or Extraordinary? [infographic]

Brand Failure: Not knowing how to stand apart and stand out

“Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and ...

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Filed Under: Branding Blog, Branding Insights Tagged With: brand failure, branding, branding mistakes, consumerism, differentiation, infographic

The Great Divide: Why Does One Brand Win and Another Fail?

Brand Strategy: Why does one brand win and another fail?

“A great brand is a necessity, not a luxury,” stated Scott Bedbury, the brand guru whose work with Nike and Starbucks is legendary. Brands need to—and ...

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Filed Under: Brand Strategy, Branding Blog Tagged With: brand strategy, branding, branding mistakes, branding tools, rising above the noise, success

The Call You Have to Hear to Believe [video for entrepreneurs]

We love Sam Cornwell and his ability to help make any video for entrepreneurs hit a whole new level. He's our buddy from across the pond and has a wacked-out ...

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Filed Under: Branding Blog, Social Media Tagged With: branding, Glee, humor, rant, rising above the noise, video, youtube

The Power of Words

https://www.youtube.com/watch?v=Hzgzim5m7oU Clients and colleagues know my love affair with the English language. Powerful concepts draped in flowing words ...

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Filed Under: Power of Words, Storytelling Tagged With: branding, humor, inspiration, photography, success, video, youtube

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What is Branding?

MAGIC OF BRANDING

“DAVID BRIER IS A BRANDING GENIUS” — GRANT CARDONE

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Branding, Rebranding & Other Entrepreneurial Strategies

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The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

Testimonials

What Design Taxi Had to Say

"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
https://www.risingabovethenoise.com/testimonials/design-taxi/

As seen in Forbes.com

“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.”
Forbes.com
Award-winning branding, rebranding and package design
2013-06-21T10:07:32-05:00
“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.” Forbes.com
https://www.risingabovethenoise.com/testimonials/forbes-com/

As Seen in Firmology

“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
Firmology
Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
https://www.risingabovethenoise.com/testimonials/as-seen-in-firmology/

El Paso Chile Company

"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.”
P.K. - President, El Paso Chile Company
Award-winning branding, rebranding and package design
2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
https://www.risingabovethenoise.com/testimonials/el-paso-chile-company/

One of the best branding minds and talents in business today

"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.”
New York celebrity skin care expert, Joanna Vargas
Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
https://www.risingabovethenoise.com/testimonials/one-of-the-best-branding-minds-and-talents-in-business-today/
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Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

The secrets behind explosive growth

What to do when you're not Joe Rogan
Luxury Brand Success for Nimbl
Why Branding Matters to an Australian Company
the perfect brand extension
serving customers the right way
Rebranding a Company: Woof! Woof!

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