What is Customer Lifetime Value? The Hidden Metric That Predicts The Future
Is Customer Lifetime Value the crystal ball of branding? Or is it a symptom of something more? Customer Lifetime Value: Way More Than Mere Numbers In the branding arena, Customer Lifetime Value (CLV) is not just a metric. According to Hubspot: “Customer lifetime value (CLV or CLTV) is a metric that indicates the total revenue …