The 3 worst words in branding are Obscurity. Anonymity. Mediocrity. These words form what I call “The Bermuda Triangle of Branding Death” and they form the ...
The 5 Biggest Rebranding Challenges, Broken Down
Rebranding challenges result from using wrong reasons to start a rebrand or arbitrary (questionable at best) criteria. For example: Someone new comes into ...
More Proof That Branding and Basketball Go Together
Branding and basketball. Each is a sport with avid fans and onlookers waiting to see the next astonishing move. As if you needed me to connect sports with ...
The 3 Words That Kill Any Brand (and Any Chance of Success) in 60 Seconds
They're 3 words that kill any brand. Nobody Deserves Anything. Now, Embrace the Hustle. (If you have only one minute, scroll down to watch new video. ...
Has Amazon Finally Lost Its Mind?
Just when you thought Jeff Bezos could do no wrong, here comes Amazon Prime Music. Tonight after dinner, I opened up my Amazon Music app and was faced with ...
The 3 Most Powerful Words Every Brand Needs
In life (as distinct from branding), the three most used and most powerful words are, “I love you.” Together, they are definitive. Unambiguous. Powerful. ...
Is Your Brand a Roach Motel? (Brand Failures Explained)
“Money goes in but it never comes out....” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure ...
Which of These 9 Misfires is Holding Your Brand Down?
Sir Richard Branson is someone who knows a thing or two about elevating a brand and rising above the noise. In his own words, he wrote, "The key to generating ...
3 Details Every Brand Must Apply to (Finally) Get Noticed
Found those words on the Internet this morning. How w-i-d-e is the gap between hard-won expertise vs. the hype-driven tactic-du-jour we each read about each ...
The Power of Words: Part 9 (When Size Does Matter)
(This is the 9th installment in celebration of the power of words and language. To see the whole series, links are at the bottom of this article.) I stopped in ...
In 2 Minutes and 33 Seconds, This Video Reveals What No Design Firm Will Ever Share With Its Clients
Honestly, you as a client deserve better. Too many good companies waste money or worse — they fail — for an overlooked and absurdly simple reason. (And too ...
Social Media Simplified: Exposing One’s Pickle
I ran into an amusing little checklist of the top social media channels. It was a handwritten checklist on a whiteboard. Brilliant. It nailed what each ...
Want a More Effective Rebrand? Master This 1 Word (Even Though Most CEOs Are Afraid To)
Rebranding done well (like life and young love) is a dream. Done badly and it results in something only one word can describe. Before the word and the new ...
The Lucky Break J.C. Penney Needed (and How Your Brand Can Benefit from Its Mistakes)
In my Fast Company blog, I discuss the nearly $1 billion dollar loss J.C. Penney had in 2012. I also discuss the ignorantly shortsighted comments by ...
My First Google Hangout Interview: “Branded Alive”
Marketing today is filled with so much double-talk and corporate marketing-speak that it makes the DaVinci Code look like a simple crossword puzzle. So, when ...
Is Social Media The Great Pretender? (Video on Rules of Engagement)
I think we all need a pep talk (thank you Kid President). Social media has become one of the most abused channels of communication currently out there. ...
13 Brand Killers and Why Startups Must Succeed
Startups rule, yet so much is stacked up against their success. (Fact: in the next 24 hours, there will be 18 new businesses that open their doors with 17 of ...
5 Ways to Create a Brand Anybody Will Give a Sh*t About
When I was asked to speak at the American Marketing Association 2 years ago, I decided (following the live presentation) to share my presentation online. That ...
The Small Business Growth Killer
You knock yourself out to close that client. They close. You’re pumped. Yet, once the project ends, you never hear from them again. So you rinse and ...
Is Your Brand Set Up To Avoid Its Own Fiscal Cliff?
I was reading a good article in the Huffington Post that explains in understandable English what's meant by the term "fiscal cliff." It is explained this ...
I’m David Brier and I Approve This Message
With the presidential election and political debates on everyone's mind, this video message has a certain timeliness about it. Committees: Where Good Ideas ...
Social Media vs. Branding: Which One’s Losing and Why?
"We're here tonight with two world-class opponents. "In this corner is the current champion, Social Media, the reigning and defending Champion holding the ...
What’s Killing Your Brand? 33,995 Reasons to Find Out Now
In a video I recently saw by James Wedmore, he reported that every single minute, there are: 2.8 million videos viewed on YouTube 277,000 logins on ...
The Secret CEO Technique To Repel Stupid Brand Mistakes
Branding mistakes are awful. Some are worse than others and hard to live with. The Beatles, Western Union and Steve Jobs The famous guy who said "No" to ...
The Branding Mistake Even Smart People Make
Smart business people are great to have on your side to help isolate and eliminate fundamental branding mistakes. Why else do you think business line up and ...
