While doing a recent episode on my #1 Alexa Skill (What's Next in Branding), I outlined the 4 types of entrepreneurs I have encountered in three decades of ...
The Secret to Brands That Seem to Change the World
Ever wonder how some companies and organizations seem to have a knack and ability on how to change the world? Why can some inferior products outperform ...
The Remarkable Slogan One Investor Just Couldn’t Resist
Every brand craves a remarkable slogan to help them distinguish themselves. A great slogan can obliterate sales resistance, making your brand the voice of ...
The 66% Rule: How to Boost Your Brand’s Strategy
It's the secret sauce to boost your brand's strategy, and it's known by too few brands, companies and CEOs. Most brands use the outdated (and insulting to ...
Branding Genius: Old School Tactic Crushes a $40 Billion Market
They ignore all the brand rules of retail: Sell nothing online. Encourage touching and interacting with products. A lot. (Even scheduling visits to try ...
