I had to read it twice: "The Encyclopedia of Branding." Damn, now did I miss this? I'd shared that I had over two hours dropping knowledge bombs like a goose ...
Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…